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Fiona McMahon Lecturer in Communication and Advertising

School/Department
School of Communication
Campus
Jordanstown campus
Location
Room 17E18
Shore Road
Newtownabbey
Co. Antrim
BT37 0QB
Telephone
+44 (0)28 903 68525
Email
fc.mcmahon@ulster.ac.uk
Profile image of Ms Fiona McMahon

Fiona McMahon is a Lecturer in Advertising, Marketing and Digital Media Communication at Ulster University. She has ten years experience working in advertising and marketing from both a client and agency perspective. Her research interests include social media marketing, online advertising, e-marketing and e-business adoption, with particular interest in how small firms can optimise their internet use to create competitive advantage.  

Fiona developed the Postgraduate Programme in Digital Media Communication, alongside academic colleagues from both the Communication and Computing and Mathematics disciplines, and industry partners. She has been Director of this successful course for six years. She has worked on e-marketing consultancy projects with small firms, and was Director of Academic Enterprise for the Faculty of Social Sciences from 2015-2016.  

Fiona holds a Postgraduate Certificate in Higher Education Practice, studied Social Media Strategy at Babson College, Boston, has an MSc with distinction in Industrial Practice and an NVQ level 5 in Management and Leadership from the Chartered Institute of Management.

Research publications

Showing 1 to 5 of 5 publications
To view all publications please visit Ulster University Institutional Repository (UIR)