Grace Burke from Claudy, who graduates today, looked at smoking as a social phenomenon that has a complex relationship with ‘who we are’ and not just ‘what we do’.
Unusually she based her research on recordings of smokers’ casual, spontaneous conversations rather than interviewing subjects directly.
“The basic idea of the conversation based approach that I used is that if we want to understand social phenomena, we need to observe people in ordinary, day-to-day settings and examine how people talk about themselves and others, and make sense of themselves and others,” said Grace.
“In one situation I recorded girls getting ready for a night out and examined how they talked about themselves and others as ‘smokers’ or ‘non-smokers’, how they explained, categorised and defended their smoking and how they talked about their smoking as intimately interwoven with other aspects of their lives.”
Grace, who was based at the School of Communication at the Jordanstown campus, found that the way that people make sense of their behaviour is more complex than traditional survey type research can reveal.
“I recorded people making statements such as ‘I don’t smoke!’ at the same time as smoking a cigarette and discussing when and how much they smoked.
“This kind of research that treats smoking as primarily a complex social phenomenon rather than a matter of individual behaviour or a physical
compulsion, sheds some light on the observation that nicotine addiction is not the main problem in giving up smoking. “
Commenting on the PhD research, Linguistics lecturer, Catrin Rhys said: “Grace’s work contributes to a sociology of smoking that helps us to understand more fully why the promotion of smoking cessation is such a complex and challenging task.”