The Business of Possibility Podcast

In the face of a global pandemic, businesses are still innovating and demonstrating their entrepreneurial spirit.


This new podcast series takes a deep dive into the world of business in Northern Ireland, exploring how local business leaders have turned adversity into advantage.

Hosted by Veteran BBC broadcaster and journalist, Wendy Austin, The Business of Possibility podcast series aims to inspire listeners through insightful conversations and practical tips from a host of dynamic business leaders, industry experts and academics.

From harnessing skill sets to changing direction entirely, Wendy uncovers the remarkable journeys of progressive leaders and entrepreneurs, whilst reflecting on the potential long-term impacts of the crisis on company culture, work-life balance and capabilities.

Episodes are available via all popular podcasts’ apps and the Ulster University Business School YouTube channel.

Make sure to subscribe to the series, wherever you get your podcasts from.

Episode 1 - Leadership in a Virtual World

Overnight, business owners and managers across the world have been faced with the abrupt challenge of managing and leading a remote workforce. In the inaugural ‘Business of Possibility’ podcast, Wendy Austin speaks to Professor Mark Durkin, Executive Dean, Ulster University Business School and Julie Sinnamon, CEO Enterprise Ireland about effective leadership in a virtual world and how leaders can engage and motivate their teams remotely.

Episode 2 - Innovate to Survive with Huhtamaki and Copeland Gin

Wendy Austin is joined by Ciaran Doherty, General Manager of Huhtamaki Foodservice UK, Gareth Irvine, founder of Copeland Gin Distillery and Dr Kristel Miller, Senior Lecturer at Ulster University Business School,  who share real-life experiences of pivoting business models and repurposing operations in an effort to survive.

Episode 3 - Future Skills with Deloitte and Marvel Marketers

Wendy Austin speaks to Jackie Henry, Senior Partner, Deloitte and UU Visiting Professor, Professor Gillian Armstrong, Director of Business Engagement at UUBS and Maneeza Aminy, CEO and Founder of Marvel Marketers about the profound impact the pandemic has had on the skills system, jobs and future of work. The podcast offers insight into the critical skills and capabilities needed to aid business continuity and economic recovery in NI.