Mairead McEntee

Associate Head of Department of Management, Leadership and Marketing

Dept of Mgmt, Leadership & Marketing

Belfast campus

Room BA-02-036,
2-24 York Street,
BT15 1AP,
Associate Head of Department of Management, Leadership and Marketing

Mairead McEntee


Ms Mairead McEntee is Course Director for both the BSc (Hons) Culinary Arts Management and the professional management programmes delivered by the Department of Hospitality and Tourism Management.

Mairead obtained a First Class (Hons) Hotel and Tourism Management at Ulster University in 1998. Upon graduation she was employed as a management consultant by an international consultancy firm in Belfast. In a consultancy career spanning 15 years Mairead advised both the public and private sectors on hospitality and tourism related projects and developed specific expertise in urban regeneration, enterprise and entrepreneurship and infrastructure development. Specific projects included the development of an extensive number of business plans including the Lough Erne Golf Resort and numerous appraisals and evaluations of key tourism projects such as the Causeway Coastal route strategy.

Prior to taking up her lecturing post with Ulster University, Mairead was Associate Director of the corporate finance team of Grant Thornton. Here she had responsibility for all public sector assignments completed by the team.

In 2012 she commenced employment with Ulster and subsequently completed her Postgraduate Certificate in Higher Education Practice. She is also a Fellow of the Higher Education Academy and is currently completing a hospitality financial certificate (Part CIMA qualified) with the Hospitality Professionals Association.

Mairead delivers modules that reflect her real-life experience. She is module coordinator for the final year modules of business plan and strategic management in hospitality and a first year tourism module. She also developed and delivered a bespoke masters module, Bidding for Success. Her main area of research focuses on strategic management in tourism and hospitality. However, she also considers other idiosyncratic projects such as ‘scary foods’ enjoyed by the adventure tourist (paper delivered at the 2016 International Adventure Tourism Conference) and the use of hotels in horror scenarios.