Ulster University Business School is celebrating one of its standout graduates of the year, Osasere Ehiosumwen, who today receives her MSc in Tourism and Hospitality Management. Originally from Benin City, Nigeria, Osasere says choosing Ulster was “one of the best decisions I have ever made” – a decision that has shaped her professionally, personally, and academically.
Drawn to the programme’s international reputation and the strong industry focus within Ulster University Business School, Osasere discovered an environment that immediately felt supportive and empowering.
“My lecturers were always accessible and ready to help. The teamwork culture boosted my confidence and completely shaped my learning experience.”
Her time in Belfast – a city she describes as calmer and more structured compared with Nigeria’s vibrant, fast-paced rhythm – gave her fresh perspectives on global hospitality practice. These insights inspired a dissertation that went on to win the Cross Keys Award for Best Dissertation (Academic Year 2024/25).
Her research explored how digital transformation is reshaping staff engagement in Nigeria’s luxury hotel sector. While high-level technologies such as digital concierge systems and AI-powered tools are rapidly changing hospitality worldwide, Osasere found that the human impact of these innovations varies.
“Digital tools can energise staff and make service delivery smoother, but without proper training, they can also create pressure. I wanted to highlight that balance – something I’ve also seen reflected here in Northern Ireland.”
Her work drew compelling parallels between the two regions: Northern Ireland’s hospitality industry benefits from stronger digital infrastructure and more structured training pathways, while Nigerian hotels are innovating quickly but still building the support systems needed to help staff adapt confidently.
Graduating with distinction, Osasere describes the achievement as her proudest moment. She said:
“I owe this to my lecturers, family, and friends who believed in me every step of the way.”
As she prepares to celebrate with siblings travelling to Belfast for the ceremony, Osasere hopes her story encourages other international students to take the same step she did.
“If you’re considering studying this programme at Ulster, embrace it and give it your all – you will be so happy and proud of your decision.”
Osasere’s success highlights not only the strength of Ulster University Business School’s hospitality programmes, but also the enriching experience it offers to students from around the world – a place where ambition is supported, talent is recognised, and global futures are built.
