Dr Lynsey Hollywood
Agri-food Business Development Centre Manager
Lynsey is a Lecturer in consumer management and food innovation at Ulster University. In 2009 Lynsey completed her PhD on food marketing from Ulster University then took up a position as a Lecturer in Business Strategy.
In 2010 she held a position as a Research Fellow within the Institute for Food Security at Queens University Belfast and in 2012 Lynsey joined Ulster University to take up her current lectureship post.
Her main research portfolio covers a range of projects in the area of food marketing and consumer food choice. Lynsey was the Principal Investigator of the recent Food Standards Agency investigation into the healthfulness of food retail promotions in Northern Ireland and is part of the research team for a comparable study in the Republic of Ireland funded by safefood. She was also a co-investigator (in collaboration with Queens University Belfast) on the safefood funded study researching cooking skills on the island of Ireland.
Her research skills include: Survey design, qualitative NVivo analysis, focus groups, interviews and observation studies. Lynsey currently supervises four PhD students all completing projects in the areas of food poverty, agri-food marketing and food tourism.
Her areas of teaching include: food and the media, consumer behaviour, food retailing, product development, consumer marketing management and research methods. Lynsey is a member of the Business and Management Research Institute (BMRI) and is a member of the Early Career Researcher Forum.
Lynsey is also the Impact Co-ordinator for the BMRI. She is a member of Belfast Food Network’s Food Poverty steering group and is a volunteer for the Chartered Institute of Marketing. Lynsey is also a member of the Women in Business Network.