Ulster University Business School (UUBS) has announced a strategic partnership with the European Arenas Association (EAA) to deliver the first-ever Master’s degree adapted specifically for the dynamic and fast-evolving live entertainment industry.
The MSc Business in Technology (MBT) is a cutting-edge competence-based postgraduate programme launching in early 2026. Developed by UUBS, the MBT combines Ulster University’s academic excellence with the EAA’s deep industry expertise to equip professionals with the strategic, technological and leadership skills needed to drive transformation across industries, including the arenas sector.
Delivered through a hybrid model of online and in-person sessions, the MBT will be tailored to integrate learning with professional practice, ensuring direct relevance for participants across Europe.
Mr Nick Read, Director, Business Engagement Unit, Ulster University Business School, said:
"This partnership with the EAA represents an exciting step forward in industry-focused education. The programme is designed to empower professionals with the tools and insights to lead innovation across the arena and live events sector."
Helen McKenna, Programme Director and Senior Lecturer at Ulster University Business School, added:
"I am delighted to be working alongside the EAA to design a programme that blends academic rigour with extensive industry insight. This collaboration will help shape the next generation of leaders by ensuring higher education is relevant and impactful for the sector."
EAA President and Ulster University Business School Visiting Professor, Robert Fitzpatrick, said:
"Education is central to the future of our industry. By piloting micro-credentials and exploring advanced academic partnerships, we are not only providing valuable and inclusive learning opportunities for professionals today but also laying the foundations for long-term skills development that will benefit arenas, staff, and audiences across Europe."
The first intake for the MSc Business in Technology (MBT) with a Venue Business specialism opens in February 2026, alongside a series of new micro-credential courses launching in early 2026.
