Elsewhere on Ulster
Making Every Contact Count (MECC) is a crucial public health initiative that encourages healthcare professionals to use routine interactions to promote healthy lifestyle behaviours [1]. Community pharmacists (CPs) and General Practice (GP) pharmacists are ideally placed to deliver MECC due to their frequent contact with patients and their central role in medication management and public health services [2]. However, the extent of their involvement in MECC remains unclear, as does their position on the MECC pyramid, which categorises the depth of engagement in health promotion (from simple signposting to intensive support). Additionally, understanding the enablers and barriers these pharmacists face in delivering MECC is essential for optimising their contribution to the initiative. Identifying these factors can enhance pharmacists' role in preventative care, reduce healthcare burdens, and promote better population health outcomes.
This study seeks to provide evidence-based insights to inform future interventions and training that support pharmacists in delivering MECC effectively.
Research Question
To what extent are community pharmacists and GP pharmacists involved in delivering the Making Every Contact Count (MECC) initiative?
Objectives of the research:
The objective is to explore the extent to which CP and GP pharmacists are involved in the MECC initiative, identify the level of the MECC pyramid they are engaged in, and examine the enablers and barriers that influence their participation in MECC.
Methods to be used:
Semi-structured interviews will be conducted with a purposive sample of pharmacists from both groups. These interviews will explore their experiences with MECC, how they integrate it into their routine practice, what supports or hinders them, and their views on improving MECC delivery. The qualitative data will be analysed using thematic analysis to identify patterns and themes related to enablers and barriers.
Skills required of applicant:
Knowledge of qualitative and quantitative research methods will be an added advantage.
Applicants should hold, or expect to obtain, a First or Upper Second Class Honours Degree in a subject relevant to the proposed area of study.
We may also consider applications from those who hold equivalent qualifications, for example, a Lower Second Class Honours Degree plus a Master’s Degree with Distinction.
In exceptional circumstances, the University may consider a portfolio of evidence from applicants who have appropriate professional experience which is equivalent to the learning outcomes of an Honours degree in lieu of academic qualifications.
If the University receives a large number of applicants for the project, the following desirable criteria may be applied to shortlist applicants for interview.
The University is an equal opportunities employer and welcomes applicants from all sections of the community, particularly from those with disabilities.
Appointment will be made on merit.
This opportunity is open to UK/ROI applicants only.
MRes studentships will be available to top ranked candidates to cover tuition fees and a Research Training Support Grant of £900. All applicants will be considered automatically for an MRes studentship. Applicants who do not receive a studentship but meet admission requirements may be offered admission on a self-funded basis.
Applicants who already hold an MRes or a doctoral degree or who have been registered on a programme of research leading to the award of an MRes or doctoral degree are NOT eligible to apply for an award. Applicants who hold or who are registered on a taught Master’s degree are eligible to apply.
[1] Harrison D, Wilson R, Graham A, Brown K, Hesselgreaves H, Ciesielska M. Making every contact count with seldom-heard groups? A qualitative evaluation of voluntary and community sector (VCS) implementation of a public health behaviour change programme in England. Health Soc Care Community. 2022 Sep;30(5). https://doi.org/10.1111/hsc.13764
[2] Damiaens A, Fraeyman J, Fakroune S, Hutsebaut C, Roussel S, Van Dyck L, Van Hal G, Van den Broucke S, Foulon V. General practitioners and community pharmacists' collaboration in primary care: small steps for a major change. Int J Integr Care. 2021 Apr 23;21(2):10.
Submission deadline
Monday 16 June 2025
04:00PM
Interview Date
End of June / Start of July
Preferred student start date
15/09/2025
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Email
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