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Short Courses and Professional Development
Digital Campaign Planning and Management
Strategies for success in the digital era.
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Entrepreneurship
This course aims to build awareness of entrepreneurship as a theoretical concept and a practical reality.
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Fundamentals of Management
This short course introduces students to the subject of management, organisational structures and strategy.
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Global Business
This short course focuses on firm internationalisation and the key issues that affect marketing decisions in an international and global context.
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Global Marketing
This course covers a range of concepts, issues and practices that are relevant to the study of global marketing.
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Leadership in Brand and Organisational Transformation
Strategies for success in the digital age.
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Strategic and Applied Digital Marketing
To provide learners with real-world examples of technologies to promote active, deeper learning of the opportunities through digital marketing.
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Strategy
To equip students with the tools necessary to carry out an effective strategic analysis of any organisation.
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