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'Naked Leader' Delivers New Business Programme at Ulster

2 December 2011

Author of the world’s fastest selling business book, The Naked Leader, has teamed up with University of Ulster academics to deliver a new three-day entrepreneurial programme next month.

The Entrepreneurial Marketing in Practice: Business Development Programme, is open to business owners and managers who want to maximise their profits during the economic downturn.

David Taylor is a famous leadership guru with 25 years experience. His clients range from the United Nations to Fortune 100 companies to leading entrepreneurs, celebrities and charities.

He has worked on various television programmes and is also Visiting Professor of Leadership at Warwick University Business School and the Business Ambassador for The Princes Trust.

The programme has been developed and will also be delivered by entrepreneurship and marketing experts, Professor Pauric McGowan and Professor Mark Durkin, who are both based at the University’s Ulster Business School.

Professor Durkin said: “Northern Ireland is a small business economy exposed to global pressures and currently in the grip of a deep recession impacting on businesses and citizens in a very direct way.

“This programme focuses on efforts to maintain and grow businesses notwithstanding this climate. We’re delighted that our friend and colleague David Taylor will be participating on the programme, which has been tailored for the needs of business practitioners.”

Professor McGowan explained that the learning approach in the programme uses a combination of interactive workshops, coaching, practical activities, guest speakers, peer learning and ongoing post-programme support to help business owners and managers respond to the challenges more effectively.

“In doing so participants can see the possibilities that they may have sensed already existed, in a clearer and more actionable way and to support efforts to capitalise on those possibilities,” he said.

“Participants will be challenged and receive supportive coaching inputs directly related to improving themselves as entrepreneurial managers.”

The programme will run from Jan 10th to 12th, 2012, at the Hilton Hotel, Belfast. For more details log onto