University of Ulster academic Professor Pauric McGowan has been awarded a Fellowship from the Marketing Institute of Ireland.
Professor McGowan was received the honour in recognition of his contribution to the marketing profession and to the work of the Institute itself in Northern Ireland.
A Professor of Entrepreneurship and Business Development in the Ulster Business School, he headed the Northern Ireland Centre for Entrepreneurship (NICENT) until May 2009, with responsibility for promoting the enterprise agenda within higher education.
Professor McGowan currently lectures in Ulster’s Department of Marketing Entrepreneurship and Strategy, specialising in strategic marketing in entrepreneurial firms, and researches in the area of entrepreneurial learning. He has been actively engaged with business development and business networks for over twenty five years.
The Marketing Institute of Ireland is the largest professional institute for marketing professionals on the island of Ireland, representing almost 3000 members. It has also established a formal presence in Northern Ireland over the past eighteen months welcoming many new members.
Professor McGowan said: “The Marketing Institute of Ireland recognises that marketing practice within small to medium sized businesses is very different to that practiced within larger firms and tailors its support accordingly.
“There is a great need for business owners and those managing small and medium sized businesses in Northern Ireland to be much more effective in marketing and selling their goods and services, especially in these difficult economic times. Such a commitment can be the difference between profitability and business failure.”