International Tourism Management - BSc (Hons)

2025/26 Part-time Undergraduate course

Award:

Bachelor of Science with Honours

Faculty:

Ulster University Business School

School:

Department of Hospitality and Tourism Management

Campus:

Coleraine campus

Start date:

September 2025

With this degree you could become:

  • Airline Manager
  • Airport Manager
  • Hotel Manager
  • Social Media Manager
  • Special Tour Operator (eg. golf tourism)
  • Tourism Marketing Manager
  • Visitor Attraction Manager

Graduates from this course are now working for:

  • CIE Tours
  • Disney
  • Emirates
  • Expedia
  • Tourism Ireland
  • Tourism NI
  • Visit Britain

Overview

Embark on a global journey towards success, shaping leaders for the dynamic world of international tourism at Ulster University.

Summary

Ulster University is 2nd in the UK for Hospitality, Event Management and Tourism (The Guardian University Guide 2024).

The degree is designed to meet the needs of those who want to work in tourism, which is now one of the world’s largest and most innovative industry sectors. You will develop a detailed knowledge of tourism, travel and the associated skills necessary for management and business in this evolving and dynamic sector that is highly customer focused and media influenced.

We have an award-winning team of academic staff with a wealth of knowledge and experience in research and industry across a range of dynamic areas of tourism and travel.

We’d love to hear from you!

We know that choosing to study at university is a big decision, and you may not always be able to find the information you need online.

Please contact Ulster University with any queries or questions you might have about:

  • Course specific information
  • Fees and Finance
  • Admissions

For any queries regarding getting help with your application, please select Admissions in the drop down below.

For queries related to course content, including modules and placements, please select Course specific information.

We look forward to hearing from you.

About this course

About

Course modules for a full-time provision include:

Year 1: Semester 1

Global Destinations

Introduction to Tourism & Events

Digital Media & Creativity

Year 1: Semester 2

Contemporary Tourism

Food Tourism, Festivals & Events

Management in Action

Year 2: Semester 1

Transport for Tourism

Digital Innovation

Contemporary Marketing Practice

Year 2: Semester 2

Tourism Landscapes & Sustainability

Accounting Studies

Fundamentals of People Management

Year 4: Semester 1

Researching Contemporary Issues

Digital Strategy

Creating Visitor Experiences

Year 4: Semester 2

Tourism Challenges for the 21st Century

Research Paper or Business Plan

Options:

Management Accounting

Digital Marketing Management

Current Trends in People Management

Attendance

You can complete up to two modules per semester, with class contact time approximately three hours per week per module.

You will be expected to undertake independent study of around 10 hours per week per module.

At the beginning of year 1, you are also expected to attend a two-day introductory induction to welcome you, help you settle into the course and the University campus environment and meet your Course Director and student mentors.

Start dates

  • September 2025

Teaching, Learning and Assessment

Lectures provide you with the theoretical knowledge for all modular areas outlined in the course structure with practicals and seminars providing the opportunity to participate in hands on aspects and realistic scenarios in relation to the tourism industry.

Regular talks and workshops from industry leaders provide further enhancement. You also have the opportunity to conduct consultancy working on live industry projects and present your ideas and concepts to panels of industry experts, providing excellent opportunities to develop your creativity and innovation in relation to tourism. Assessment ranges from coursework in the form of reports and essays to exams, to live industry projects.

Attendance and Independent Study

The content for each course is summarised on the relevant course page, along with an overview of the modules that make up the course.

Each course is approved by the University and meets the expectations of:

  • Attendance and Independent Study

    As part of your course induction, you will be provided with details of the organisation and management of the course, including attendance and assessment requirements - usually in the form of a timetable. For full-time courses, the precise timetable for each semester is not confirmed until close to the start date and may be subject to some change in the early weeks as all courses settle into their planned patterns. For part-time courses which require attendance on particular days and times, an expectation of the days and periods of attendance will be included in the letter of offer. A course handbook is also made available.

    Courses comprise modules for which the notional effort involved is indicated by its credit rating. Each credit point represents 10 hours of student effort. Undergraduate courses typically contain 10, 20, or 40 credit modules (more usually 20) and postgraduate courses typically 15 or 30 credit modules.

    The normal study load expectation for an undergraduate full-time course of study in the standard academic year is 120 credit points. This amounts to around 36-42 hours of expected teaching and learning per week, inclusive of attendance requirements for lectures, seminars, tutorials, practical work, fieldwork or other scheduled classes, private study, and assessment. Teaching and learning activities will be in-person and/or online depending on the nature of the course. Part-time study load is the same as full-time pro-rata, with each credit point representing 10 hours of student effort.

    Postgraduate Master’s courses typically comprise 180 credits, taken in three semesters when studied full-time. A Postgraduate Certificate (PGCert) comprises 60 credits and can usually be completed on a part-time basis in one year. A 120-credit Postgraduate Diploma (PGDip) can usually be completed on a part-time basis in two years.

    Class contact times vary by course and type of module. Typically, for a module predominantly delivered through lectures you can expect at least 3 contact hours per week (lectures/seminars/tutorials). Laboratory classes often require a greater intensity of attendance in blocks. Some modules may combine lecture and laboratory. The precise model will depend on the course you apply for and may be subject to change from year to year for quality or enhancement reasons. Prospective students will be consulted about any significant changes.

  • Assessment

    Assessment methods vary and are defined explicitly in each module. Assessment can be a combination of examination and coursework but may also be only one of these methods. Assessment is designed to assess your achievement of the module’s stated learning outcomes.  You can expect to receive timely feedback on all coursework assessments. This feedback may be issued individually and/or issued to the group and you will be encouraged to act on this feedback for your own development.

    Coursework can take many forms, for example: essay, report, seminar paper, test, presentation, dissertation, design, artefacts, portfolio, journal, group work. The precise form and combination of assessment will depend on the course you apply for and the module. Details will be made available in advance through induction, the course handbook, the module specification, the assessment timetable and the assessment brief. The details are subject to change from year to year for quality or enhancement reasons. You will be consulted about any significant changes.

    Normally, a module will have 4 learning outcomes, and no more than 2 items of assessment. An item of assessment can comprise more than one task. The notional workload and the equivalence across types of assessment is standardised. The module pass mark for undergraduate courses is 40%. The module pass mark for postgraduate courses is 50%.

  • Calculation of the Final Award

    The class of Honours awarded in Bachelor’s degrees is usually determined by calculation of an aggregate mark based on performance across the modules at Levels 5 and 6, (which correspond to the second and third year of full-time attendance).

    Level 6 modules contribute 70% of the aggregate mark and Level 5 contributes 30% to the calculation of the class of the award. Classification of integrated Master’s degrees with Honours include a Level 7 component. The calculation in this case is: 50% Level 7, 30% Level 6, 20% Level 5. At least half the Level 5 modules must be studied at the University for Level 5 to be included in the calculation of the class.

    All other qualifications have an overall grade determined by results in modules from the final level of study.

    In Masters degrees of more than 200 credit points the final 120 points usually determine the overall grading.

    Figures from the academic year 2022-2023.

Academic profile

You will be taught by academics who are highly qualified and experts in their fields.

The University employs over 1,000 suitably qualified and experienced academic staff - 60% have PhDs in their subject field and many have professional body recognition.

Courses are taught by staff who are Professors (19%), Readers, Senior Lecturers (22%) or Lecturers (57%).

We require most academic staff to be qualified to teach in higher education: 82% hold either Postgraduate Certificates in Higher Education Practice or higher. Most academic and learning support staff (85%) are recognised as fellows of the Higher Education Academy (HEA) by Advance HE - the university sector professional body for teaching and learning. Many academic and technical staff hold other professional body designations related to their subject or scholarly practice.

The profiles of many academic staff can be found on the University’s departmental websites and give a detailed insight into the range of staffing and expertise.  The precise staffing for a course will depend on the department(s) involved and the availability and management of staff.  This is subject to change annually and is confirmed in the timetable issued at the start of the course.

Occasionally, teaching may be supplemented by suitably qualified part-time staff (usually qualified researchers) and specialist guest lecturers. In these cases, all staff are inducted, mostly through our staff development programme ‘First Steps to Teaching’. In some cases, usually for provision in one of our out-centres, Recognised University Teachers are involved, supported by the University in suitable professional development for teaching.

Figures from the academic year 2022-2023.

Coleraine campus

Accommodation

A laid-back campus at the heart of a global tourist attraction.

Find out more - information about accommodation (Opens in a new window)  


Sports Facilities

Our Campus in Coleraine boasts a variety of indoor and outdoor facilities that are open all year round to students and members of the public.

Find out more - information about sport (Opens in a new window)  


Student Wellbeing

At Student Wellbeing we provide many services to help students through their time at Ulster University.

Find out more - information about student wellbeing (Opens in a new window)  

Modules

Here is a guide to the subjects studied on this course.

Courses are continually reviewed to take advantage of new teaching approaches and developments in research, industry and the professions. Please be aware that modules may change for your year of entry. The exact modules available and their order may vary depending on course updates, staff availability, timetabling and student demand. Please contact the course team for the most up to date module list.

Year one

Contemporary Tourism

Year: 1

This module provides students with an overview of the most popular forms of niche tourism that are sought after by the contemporary tourist. In addition, it allows them to investigate current trends and challenges that are affecting the travel and tourism industry. Students are made aware that tourism develops and evolves through time; consequently, as future managers and leaders, they need to be able to adapt to cater to the changing needs and wants of consumers, expand their digital capabilities, and build resilience to cope with new challenges.

Global Destinations

Year: 1

This module explores the major tourist destinations of the world, and examines principal geographic features and concepts relating to aspects such as tourist motivation and destination success. It also introduces the student to the tourism and travel trade sector of the industry and its core functions, together with key legal aspect

Digital Media & Creativity

Year: 1

The module explores the importance of media (with an emphasis on digital) to business success in the various sectors of the tourism, events and food industries. It develops student skills and understanding in relation to writing and creating content for a variety of media applications as well as providing introductory support in relation to writing and research for their degree studies. As such the module will foster digital creativity and innovation in a variety of contexts and situations applicable to the student's course and their respective industries, leading towards aspects of future employability and entrepreneurship

Year two

Food Tourism, Festivals and Events

Year: 2

This module provides students with an overview of the diverse range of food and beverage tours, festivals and events that destinations can harness to diversify their tourism product offering and, therefore, increase their competitiveness. Food is a key part of all cultures, a major element of global intangible heritage and an increasingly important attraction for tourists. So therefore, it is important that students are aware of how food festivals, wine and other beverages tasting trails, cooking experiences and competitions, open farms, factories and food markets can enhance the tourist experience as well as the experience of the locals.

Management in Action

Year: 2

This module examines the principles of management and applies them to the practice of operational management. The module is both people and action-oriented and examines a range of topics including the development of management theories, the impact of the internal and external business environment and how management contributes to sustainable business futures.

Introduction to Tourism and Events

Year: 2

This foundation module introduces students to the key concepts involved in the study of tourism and events, including definition, historical development, supply and demand, impacts, current and future challenges facing this industry sector.

Year three

Fundamentals of People Management

Year: 3

People management forms a large part of every manager's job whether they work in a large multinational organisation, a not-for-profit organisation, or a charity. People management processes are usually designed by HR specialists within the organisation; however, line managers play a pivotal role in implementing and enacting HR policies and practices. Where employees feel positive about their relationship with their line managers, they are more likely to have higher levels of job satisfaction, commitment and loyalty, which are in turn associated with higher levels of performance.

Transportation for Tourism

Year: 3

The module explains to students the role different modes of transport play in relation to tourism. It fosters understanding of recent trends and development such as the importance of sustainability and digital innovation and capabilities. The module is also designed to equip students with the appropriate skills associated with key managerial and leadership functions in the travel and tourism sectors to ensure their employability and encourage entrepreneurship.

Digital Innovation

Year: 3

This practical module explores, digital Innovation and capabilities where students apply theory in utilising digital tools and software to enhance and refine visual creations. The module is designed for students to develop a key digital and soft skills to apply to forthcoming subject related modules and those required by industry.

Year four

Accounting Studies

Year: 4

This module focuses on managerial decision making for both SMEs and larger corporations in the tourism and hospitality sectors. The content includes costing, budgeting, investment appraisal and working capital management. The student will be expected to apply knowledge to the decision-making process and discuss alternatives relevant to the service industries.

Tourism Landscapes and Sustainability

Year: 4

This module provides students with an understanding of different tourism landscapes and the impacts that occur. Students will gain knowledge on changing landscapes and the challenges that managers face to ensure their sustainability.

Contemporary Marketing Practice

Year: 4

Within this module, the key concepts and practices of contemporary marketing are introduced. The module defines marketing and explores the marketing environment and key aspects including segmentation, consumer behaviour, the marketing mix, sustainability and digital marketing. The inquiry-based learning assessment provides the opportunity to apply these concepts to today's evolving marketplace developing employability and innovation skills.

Year five

Digital Strategy

Year: 5

The module explores the current importance and future potential of the internet and digital media to business success in the various sectors of travel/tourism, leisure/events and retail/food management. It deals with planning, development and marketing of such enterprises in today's evolving digital marketplace and seeks to develop student skills with regard to digital creativity and innovation, management and leadership, and entrepreneurship from a strategic perspective to aid in future employability.

Researching Contemporary Issues

Year: 5

This module will develop and enhance the student's ability to carry out research within their chosen business field. The lecture and seminar schedule will cover the main concepts and principles encountered in research design, and each student will be required to write a research proposal on a contemporary issue.

Tourism Challenges for the 21st Century

Year: 5

This module provides students with an understanding of different tourism challenges the tourism sector may face across the present century. Students will, through engaging in debate, become informed of the issues involved and the challenges managers face, that despite the challenges, tourism can remain innovative, inclusive, and sustainable.

Year six

Creating Visitor Experiences

Year: 6

This module investigates theory and current practice in the management and leadership of the creation of visitor experiences within the event and tourism industry. There is an emphasis on how event and tourism experiences that include food, drink and culture can be actively managed and take account of current trends in today's current environment, regarding sustainability and technology. This module allows students to develop professional skills of digital innovation and capabilities, along with creativity and communication, through being are engaged in practical, problem-solving activities.

The Business Plan

Year: 6

This module is optional

In this module students are engaged in practical entrepreneurship and will develop their knowledge of entrepreneurship and the entrepreneurial process. This will be evidenced through the development of a business plan for new venture creation, enterprise development, project management or a community-based development project.

Current Trends in People Management

Year: 6

This module is optional

The contemporary workplace is changing and there has probably never been a more challenging time to be responsible for managing and leading people. Human Resource teams and Line Managers have a major role to play in driving performance, productivity and achieving sustainable competitive advantage. This module provides an opportunity for students to acquire the necessary knowledge and skills needed to help attract, engage and retain the best and most diverse talent pool nationally and internationally.

Research Paper

Year: 6

This module is optional

Within this module, students will complete individual research on a topic of interest related to their course and chosen industry. Such inquiry-based learning allows students to further develop key employability and innovation skills while presenting the opportunity to become a subject specialist in their field.

Management Accounting

Year: 6

This module is optional

This module focuses on managerial decision making for both SMEs and larger corporations in the tourism and hospitality sectors. The content includes costing, budgeting, investment appraisal and working capital management. The student will be expected to apply knowledge to the decision-making process and discuss alternatives relevant to the service industries.

Digital Marketing Management

Year: 6

This module is optional

Within this module, the pivotal role of digital marketing management is examined. The key elements and practices of developing and executing comprehensive digital marketing strategies, to create impactful campaigns are explored and applied. The inquiry-based and authentic learning approach allows students to enhance vital employability skills and digital innovation capabilities while applying strategic concepts to drive sustainable business growth.

Standard entry conditions

We recognise a range of qualifications for admission to our courses. In addition to the specific entry conditions for this course you must also meet the University’s General Entrance Requirements.

A level

Grades CCC

Applicants may be able to satisfy the requirement for one A-Level by substituting a combination of alternative qualifications to the same standard as defined by UCAS.

Applied General Qualifications

QCF Pearson BTEC Level 3 Extended Diploma / OCR Cambridge Technical Level 3 Extended Diploma (2012 Suite)

Award profile of DMM

RQF Pearson BTEC Level 3 National Extended Diploma / OCR Cambridge Technical Level 3 Extended Diploma (2016 Suite)

Award profile of MMM

QCF Pearson BTEC Level 3 Diploma / OCR Cambridge Technical Level 3 Diploma (2012 Suite)

Award profile of DM plus A Level Grade C

RQF Pearson BTEC Level 3 National Diploma / OCR Cambridge Technical Level 3 Diploma (2016 Suite)

Award profile of MM plus A Level Grade C

QCF Pearson BTEC Level 3 Subsidiary Diploma / OCR Cambridge Technical Level 3 Introductory Diploma (2012 Suite)

Award profile of M plus A Level Grades CC

RQF Pearson BTEC Level 3 National Extended Certificate / OCR Cambridge Technical Level 3 Extended Certificate (2016 Suite)

Award profile of M plus A Level Grades CC

Irish Leaving Certificate

96 UCAS Tariff Points to include a minimum of five subjects (four of which must be at Higher Level) to include English and Maths at H6 if studied at Higher Level or O4 if studied at Ordinary Level

Irish Leaving Certificate UCAS Equivalency

Scottish Highers

Grades CCCCC.

Scottish Advanced Highers

Grades DDD.

International Baccalaureate

Overall profile is minimum 24 points (including 12 at higher level).

Access to Higher Education (HE)

Overall profile of 55% (120 credit Access Course) (NI Access Course)

Overall profile of 45 credits at merit (60 credit Access Course) (GB Access Course)

To include a 20 credit Level 2 Mathematics module, passed at 40% or successful completion of NICATS Mathematics as part of the pre-2021 Access Diploma.

GCSE

For full-time study, you must satisfy the General Entrance Requirements for admission to a first degree course and hold a GCSE pass at Grade C/4 in English Language and Mathematics

Level 2 Certificate in Essential Skills - Communication will be accepted as equivalent to GCSE English.
Level 2 Certificate in Essential Skills - Application of Number will be accepted as equivalent to GCSE Maths.

English Language Requirements

English language requirements for international applicants
The minimum requirement for this course is Academic IELTS 6.0 with no band score less than 5.5. Trinity ISE: Pass at level III also meets this requirement for Tier 4 visa purposes.

Ulster recognises a number of other English language tests and comparable IELTS equivalent scores.

Additional Entry Requirements

Acceptable alternative qualifications include:

Pass HND with overall Merit to include 15 distinctions in level 5 credits

Pass HNC with overall Merit to include 45 distinctions in level 4 credits

You may also meet the course entry requirements with combinations of different qualifications to the same standard as recognised by the University (provided subject requirements as noted above are met).

Exemptions and transferability

If you have already obtained the required grade in the relevant Foundation Degree you can opt to complete bridging modules prior to progressing onto the final year of the course. Other qualifications may be considered for exemptions and/or advanced entry based on your prior certificated learning or prior experiential learning.

Careers & opportunities

Graduate employers

Graduates from this course are now working for:

  • CIE Tours
  • Disney
  • Emirates
  • Expedia
  • Tourism Ireland
  • Tourism NI
  • Visit Britain

Job roles

With this degree you could become:

  • Airline Manager
  • Airport Manager
  • Hotel Manager
  • Social Media Manager
  • Special Tour Operator (eg. golf tourism)
  • Tourism Marketing Manager
  • Visitor Attraction Manager

Career options

This qualification offers a range of management career opportunities in one of the world’s largest and fastest growing industry sectors. The tourism industry is composed of a diverse range of employers including national tourist organisations, airlines, visitor attractions (theme/amusement parks, natural landscape sites, castles, museums), tour operators, event venues, ferry/cruise companies, airport operations and management. You also have the opportunity to pursue avenues such as teaching, lecturing, training, research and consultancy in relation to tourism.

Alternatively you have the option after completion to progress on to postgraduate study on Department programmes such as the MSc International Tourism & Hospitality Management, MSc International Event Management, MSc Global Sustainable Tourism and MSc Golf Management.

Work placement / study abroad

Not applicable for part time.

Professional recognition

Institute of Hospitality (IoH)

Accredited by the Institute of Hospitality that academic, vocational and professional standards achieved are appropriate and programme content and delivery meet international Institute of Hospitality benchmark standards.

Apply

Start dates

  • September 2025

Fees and funding

2025/26 Fees

Undergraduate fees are subject to annual review, 2025/26 fees will be announced in due course.

See our tuition fees page for the current fees for 2024/25 entry.

Scholarships, awards and prizes

A range of prizes and awards are available in recognition of student success, including the Dean's Award and the ROAM Digital Innovation Award.

Additional mandatory costs

It is important to remember that costs associated with accommodation, travel (including car parking charges) and normal living will need to be covered in addition to tuition fees.

Where a course has additional mandatory expenses (in addition to tuition fees) we make every effort to highlight them above. We aim to provide students with the learning materials needed to support their studies. Our libraries are a valuable resource with an extensive collection of books and journals, as well as first-class facilities and IT equipment. Computer suites and free Wi-Fi are also available on each of the campuses.

There are additional fees for graduation ceremonies, examination resits and library fines.

Students choosing a period of paid work placement or study abroad as a part of their course should be aware that there may be additional travel and living costs, as well as tuition fees.

See the tuition fees on our student guide for most up to date costs.

Contact

We’d love to hear from you!

We know that choosing to study at university is a big decision, and you may not always be able to find the information you need online.

Please contact Ulster University with any queries or questions you might have about:

  • Course specific information
  • Fees and Finance
  • Admissions

For any queries regarding getting help with your application, please select Admissions in the drop down below.

For queries related to course content, including modules and placements, please select Course specific information.

We look forward to hearing from you.


For more information visit

Disclaimer

  1. Although reasonable steps are taken to provide the programmes and services described, the University cannot guarantee the provision of any course or facility and the University may make variations to the contents or methods of delivery of courses, discontinue, merge or combine courses and introduce new courses if such action is reasonably considered to be necessary by the University. Such circumstances include (but are not limited to) industrial action, lack of demand, departure of key staff, changes in legislation or government policy including changes, if any, resulting from the UK departing the European Union, withdrawal or reduction of funding or other circumstances beyond the University’s reasonable control.
  1. If the University discontinues any courses, it will use its best endeavours to provide a suitable alternative course. In addition, courses may change during the course of study and in such circumstances the University will normally undertake a consultation process prior to any such changes being introduced and seek to ensure that no student is unreasonably prejudiced as a consequence of any such change.
  1. The University does not accept responsibility (other than through the negligence of the University, its staff or agents), for the consequences of any modification or cancellation of any course, or part of a course, offered by the University but will take into consideration the effects on individual students and seek to minimise the impact of such effects where reasonably practicable.
  1. The University cannot accept any liability for disruption to its provision of educational or other services caused by circumstances beyond its control, but the University will take all reasonable steps to minimise the resultant disruption to such services.

Testimonials

'Thanks to studying International Travel and Tourism Management at Ulster University and module areas such as eBusiness Strategy I was able to secure a key management role with Expedia. I learned so much about the tourism industry and key areas of management from the course and the opportunity to conduct consultancy work with real industry businesses was invaluable in helping me achieve the career path I am so grateful to be on'.

Rosie Henderson - Ireland Market Manager at Expedia.

‘The International Management course very much developed my interest in travel and in the airline industry in particular. It is thanks to such a course that I have achieved success in the industry and the sector that I first studied about on the programme’.

Aislinn McAlister – General Manager at United Airlines BFS.

‘The International Tourism Management degree was extremely enjoyable and informative. It really helped me develop the knowledge and skills required to succeed in an industry that I am so passionate about’.

Claire Anderson - Sales and Marketing Manager at Lough Erne Golf Resort, Enniskillen (formerly with Tourism Ireland).

'The industry needs graduates who have the right knowledge and expertise about tourism in today's marketplace. The international tourism management course at Ulster very much provides that'.

Ciaran Doherty - Head of Regions at Tourism NI.