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Dr Sharon Ponsonby-Mccabe

Lecturer in Marketing Communications

Dept of Mgmt, Leadership & Marketing
Research Institute
Business and Management Research Institute
Jordanstown campus
+44 28 9036 8904
Room 01B17D
Shore Road
Co. Antrim
BT37 0QB

Sharon entered academia in 1998, with the aim of transforming how business/marketing education is envisioned, experienced and enacted, by making much-needed, professionally-relevant advancements in knowledge and understanding of what value is, how it is created, and how it can be sustained over time.

She challenges and changes interpretations of foundational business/marketing ideologies through applying and disseminating the fruits of her multi-disciplinary and multi-agency research and scholarship into value, its creation and sustainability, in all aspects of her professional practice.

Sharon's ongoing capacity to effectively lead innovative, reputable, sustainable, professionally-relevant strategic developments (e.g. curriculum design/delivery; learning/teaching/assessment; education branding; student experience enhancement) is underpinned by a unique appreciation of the transformative power of continuous, creative re-invention (e.g. of self, company, product, brand). Her lifelong learning journey continues…

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