Dr Sharon Ponsonby-Mccabe

Lecturer in Marketing Communications


Research

Business and Management Research

Location

Room 01B17D Shore Road Newtownabbey Co. Antrim BT37 0QB

Telephone

Overview

Sharon entered academia in 1998, with the aim of transforming how business/marketing education is envisioned, experienced and enacted, by making much-needed, professionally-relevant advancements in knowledge and understanding of what value is, how it is created, and how it can be sustained over time.

She challenges and changes interpretations of foundational business/marketing ideologies through applying and disseminating the fruits of her multi-disciplinary and multi-agency research and scholarship into value, its creation and sustainability, in all aspects of her professional practice.

Sharon's ongoing capacity to effectively lead innovative, reputable, sustainable, professionally-relevant strategic developments (e.g. curriculum design/delivery; learning/teaching/assessment; education branding; student experience enhancement) is underpinned by a unique appreciation of the transformative power of continuous, creative re-invention (e.g. of self, company, product, brand). Her lifelong learning journey continues…