Barry Quinn is Professor of Retail Marketing at the Ulster University Business School. His areas of expertise include SME growth and innovation in various sectors, including food and retail. He has published widely in journals such as Journal of Rural Studies, Journal of International Marketing, Journal of Marketing Management, International Marketing Review, and European Journal of Marketing. He has worked closely with SMEs on several European projects that have looked at policy support and business development needs.
Teaching responsibilities include modules on undergraduate and postgraduate programmes (Retail Marketing, Global Marketing, Global Business, and Research Paper).