Developing business leaders for the events industry.
The degree is designed to meet the needs of those who want to work in event management, which is now one of the world’s largest industries. You will develop a detailed knowledge of events and the associated leadership skills necessary for this dynamic and experience-driven industry.
We have an award-winning team of academic staff with a wealth of knowledge and experience in research and industry across a range of areas in events.
We know that choosing to study at university is a big decision, and you may not always be able to find the information you need online.
Please contact Ulster University with any queries or questions you might have about:
For any queries regarding getting help with your application, please select Admissions in the drop down below.
For queries related to course content, including modules and placements, please select Course specific information.
We look forward to hearing from you.
In this section
The BSc (Hons) Event Management is an internationally recognised passport to a successful management career. The degree is for those who thrive in a fast-paced environment and want to provide customers with memorable experiences and develop the skill set to lead a team in this challenging but rewarding industry.
The four-year degree offers key business management subjects alongside specialist event management, media and leisure-related modules. You will enhance your knowledge in the key business management areas of strategy, marketing, finance, human resource management, operations management and entrepreneurship.
This programme is characterised by a blend of theoretical and applied components with emphasis placed on the development of skills, knowledge and theoretical concepts to meet the needs of the events industries. You will have the opportunity to apply theory to practice by organising live events and through our partners, volunteer at prestigious events such as the Belfast City Marathon and the Special Olympics.
You will also gain valuable industry experience through a placement year, which offers a wide range of international opportunities.
100% of the teaching team have achieved Fellowship of the Higher Education Academy and seven of these team members have Senior Fellowship of the Higher Education Academy.
The programme can be completed in five to seven years, depending on level of entry. You complete one or a maximum of two modules per semester, with class contact time approximately three hours per week per module. You will be expected to undertake independent study of around 10 hours per week per module. The modules will be delivered on the Coleraine campus and classes are scheduled in the mornings, afternoons and some evenings, each year, therefore some flexibility may be necessary.
The underpinning theory is delivered through lectures, seminars, tutorials and workshops. From a practical perspective you will have the opportunity to organise and volunteer at live events plus listen to talks from industry leaders. ICT skills are also taught within the course structure, for instance you will have the opportunity to design an event website in the eBusiness Strategy module.
Assessment Methods:
Assessment is principally through assignments, verbal presentations and practical exercises (live events). Assessment of teamwork is through submission of teamwork tasks, student peer and self-assessment, oral presentations and event evaluations.
The University employs over 1,000 suitably qualified and experienced academic staff - 59% have PhDs in their subject field and many have professional body recognition.
Courses are taught by staff who are Professors (25%), Readers, Senior Lecturers (20%) or Lecturers (55%).
We require most academic staff to be qualified to teach in higher education: 82% hold either Postgraduate Certificates in Higher Education Practice or higher. Most academic staff (81%) are accredited fellows of the Higher Education Academy (HEA) by Advanced HE - the university sector professional body for teaching and learning. Many academic and technical staff hold other professional body designations related to their subject or scholarly practice.
The profiles of many academic staff can be found on the University’s departmental websites and give a detailed insight into the range of staffing and expertise. The precise staffing for a course will depend on the department(s) involved and the availability and management of staff. This is subject to change annually and is confirmed in the timetable issued at the start of the course.
Occasionally, teaching may be supplemented by suitably qualified part-time staff (usually qualified researchers) and specialist guest lecturers. In these cases, all staff are inducted, mostly through our staff development programme ‘First Steps to Teaching’. In some cases, usually for provision in one of our out-centres, Recognised University Teachers are involved, supported by the University in suitable professional development for teaching.
Figures correct for academic year 2021-2022.
A laid-back campus at the heart of a global tourist attraction.
Find out more - information about accommodation
Our Campus in Coleraine boasts a variety of indoor and outdoor facilities that are open all year round to students and members of the public.
Find out more - information about sport
At Student Wellbeing we provide many services to help students through their time at Ulster University.
Find out more - information about student wellbeing
The feeling of community at our campus makes for a warm and welcoming student experience.
Here is a guide to the subjects studied on this course.
Courses are continually reviewed to take advantage of new teaching approaches and developments in research, industry and the professions. Please be aware that modules may change for your year of entry. The exact modules available and their order may vary depending on course updates, staff availability, timetabling and student demand. Please contact the course team for the most up to date module list.
In this section
Year: 1
Status: C
This module provides students with an overview of the diverse range of food tours, festivals and events that destinations can harness to diversify their tourism product offering and, therefore, increase their competitiveness. Food is a key part of all cultures, a major element of global intangible heritage and an increasingly important attraction for tourists. So therefore, it is important that students are aware of how food festivals, wine and other beverages tasting trails, cooking experiences and competitions, open farms, factories and food markets can contribute to enhance the tourist experience.
Year: 1
Status: C
The module explores the importance of media to business success in the various sectors of the tourism, events and food industries. It develops student skills and understanding in relation to writing and creating content for a variety of media applications as well as providing introductory support in relation to writing and research for their degree studies. As such the module will foster digital creativity in a variety of contexts and situations applicable to the student's course and their respective industries.
Year: 1
Status: C
This module examines the principals of management and applies these to the practice of organisational management. It is an introductory module, which will help the student become familiar with the nature and scope of management. It examines the development of management theories and the impact of the external and internal environments on effective and professional management. The student will explore how to manage others and how to improve productivity for future business success.
Year: 1
Status: C
This module introduces students to the business of events. The nature of events are investigated together with the factors leading to successful event planning and implementation. The basic principles of event planning are introduced. The module provides a foundation for students wishing to follow a career in the events industry, to undertake placement in an event company and provides the basis for further study in event related modules.
Year: 2
Status: C
Managing People is an important part of all managers' jobs whether they are Line Managers or Human Resource (HR) specialists. Successful management and leadership can make a significant difference to the performance of teams and individuals and to the achievement of organisational objectives. This module is designed to provide students with an introduction to people management strategies which can help achieve high performance within the service industry.
Year: 2
Status: C
This module presents students with an opportunity to gain in-depth knowledge of one of the fastest growing niche markets in the leisure industry. Apart from the current trends students also gain an understanding of the complexities involved in the management of sports events and the wide range of issues that must be addressed.
Year: 2
Status: C
Leisure has increased in importance in people's daily lives through the last few decades and as an industry increasingly makes a substantial contribution to the economy. This module introduces students to the leisure industry. It explores the provision and policies for leisure and examines current and future trends.
Year: 2
Status: C
This introductory module introduces students to the key concepts involved in the study of leisure and tourism, including definition, historical development, supply and demand, impacts, current and future challenges facing leisure and tourism.
Year: 3
Status: C
This module focuses on managerial decision making for both SMEs and larger corporations in the tourism and hospitality sectors. The content includes costing, budgeting, investment appraisal and working capital management. The student will be expected to apply knowledge to the decision-making process and discuss alternatives relevant to the range of service industries studied by students within the Department of Hospitality and Tourism Management.
Year: 3
Status: C
The module will develop and enhance the student's ability to carry out appropriate research, process data and utilise effectively the latest ICT packages and applications relevant to their course and their chosen business field.
Year: 3
Status: C
This module introduces students to the business of corporate events. The nature of corporate events are explored together with the factors and professional skills needed for the successful event planning and implementation of a corporate event. Students create their own event. The module distinguishes corporate events from events as such and enhances understanding for students wishing to follow a career in the corporate events industry.
Year: 3
Status: C
This module introduces and explores key areas of marketing theory and their application to the contemporary business organisation. The module defines marketing and examines the development of the marketing concept, the marketing environment and key aspects of contemporary marketing theory and practice including segmentation, consumer behaviour, marketing research, the marketing mix and through assessment provides students with the opportunity to actually apply these concepts to contemporary industry situations.
Year: 4
Status: C
This module investigates theory and current practice in the creation and management of visitor experiences within the event, leisure and tourism industry. The scope and nature of 'experiences' - live events and activities - are explored. There is an emphasis on how leisure and tourism experiences can be actively managed. The professional skills of creativity, innovation and communication are engaged in practical, problem-solving activities including preparing a professional proposal for a customer experience.
Year: 4
Status: C
This module provides students with an opportunity to research, discuss and analyse current issues in leisure, tourism and events. Lectures and seminars provide an overview of key issues but the module also has a research emphasis and students are expected to research a current issue. Although students are not allowed to use the same title this module does provide a foundation for the research paper which is an optional module in the second semester.
Year: 4
Status: C
This module examines the complete event management process. It examines the requirements for successful event management and integrates with other modules of study, in particular marketing, accounting and human resource management. Being involved in a live event is an integral part of this module as it provides the opportunity for students to apply theory to professional event management practice.
Status: O
Year: 4
This module is optional
The contemporary workplace is changing and there has probably never been a more challenging time to be in Human Resources (HR) or be responsible for managing people. Human Resource teams and Line Managers have a major role to play in driving performance and achieving competitive advantage. This module provides an opportunity for students to acquire the necessary knowledge and skills needed to help attract, manage and retain the best talent nationally and internationally.
Status: O
Year: 4
This module is optional
This module focuses on managerial decision making for both SMEs and larger corporations in the tourism and hospitality sectors. The content includes costing, budgeting, investment appraisal and working capital management. The student will be expected to apply knowledge to the decision-making process and discuss alternatives relevant to the range of service industries studied by students within the Department of Hospitality and Tourism Management.
Status: O
Year: 4
This module is optional
This module examines and expands on the principle concepts and theories of marketing and their practical application to contemporary marketing management. It is a module that builds on the Contemporary Marketing Practice module at level 5. Issues include the management of the marketing concept, marketing environments, planning, research application and techniques, segmentation, the marketing mix, e-marketing and digital marketing within specific businesses at a local, national and international level as they apply to the marketing management function.
Year: 5
Status: C
The module explores the current importance and future potential of the internet and digital media to business success in the various sectors of travel/tourism and leisure/events management. It deals with planning, development and marketing of such enterprises in today's evolving electronic marketplace and seeks to develop student skills with regard to digital creativity and innovation from a strategic perspective to aid in future employability.
Status: O
Year: 5
This module is optional
In this module students are engaged in practical entrepreneurship and will develop their knowledge of entrepreneurship and the entrepreneurial process. This will be evidenced through the development of a business plan for new venture creation, enterprise development, project management or a community based development project.
Status: O
Year: 5
This module is optional
This module will assess the student's ability to carry out appropriate academic research, process data and utilize effectively the latest IT applications to provide an independent researched piece of work relevant to their course and their chosen industry.
We recognise a range of qualifications for admission to our courses. In addition to the specific entry conditions for this course you must also meet the University’s General Entrance Requirements.
In this section
A minimum of 5 subject passes (A*-C) to include either three at GCSE (including English and Maths) and two at A Level OR two at GCSE (including English and Maths) and three at A Level.
If you are a mature applicant who lacks formal academic qualifications, you may be admitted to the course if you can satisfy the Course Committee of your ability to complete the course satisfactorily.
English language requirements for international applicants
The minimum requirement for this course is Academic IELTS 6.0 with no band score less than 5.5. Trinity ISE: Pass at level III also meets this requirement for Tier 4 visa purposes.
Ulster recognises a number of other English language tests and comparable IELTS equivalent scores.
If you have already obtained the required grade in the relevant Foundation Degree you can opt to complete bridging modules prior to progressing onto the final year of the course. Other qualifications may be considered for exemptions and/or advanced entry based on your prior certificated learning or prior experiential learning.
What exemptions can I get?
Based on recent and successfully completed accredited learning, students can seek exemptions from the programme. The Course Director can advise candidates as to the eligibility of their accredited course.
How do I apply for exemptions?
When accepted on the Course you are asked to complete an exemptions form, which is reviewed by the Course Director and exemptions are then agreed during the Induction process.
In this section
Graduates from this course are now working for:
With this degree you could become:
Continuing growth within the events industry nationally and internationally provide wide-ranging opportunities for employment and include Events and Conferences Management, Project Management, Marketing and PR, Heritage and Visitor Attractions, Entertainment, Leisure, and Sport.
Opportunities also exist to progress onto postgraduate study including MSc International Tourism Management, MSc International Hospitality Management and MSc International Event Management.
Placement is not a requirement for the part-time programme.
Accredited by the Institute of Hospitality that academic, vocational and professional standards achieved are appropriate and programme content and delivery meet international Institute of Hospitality benchmark standards.
2024/25 Fees
Fees for entry in 2024/25 have not yet been set. See our tuition fees page for the current fees for 2023/24 entry.
The price of your overall programme will be determined by the number of credit points that you initiate in the relevant academic year.
For modules commenced in the academic year 2023/24, the following fees apply:
| Credit Points | NI/ROI Cost | GB Cost | International Cost* |
|---|---|---|---|
| 120 | £4,710 | £9,249.60 | £15,840 |
| 60 | £2,355 | £4,624.80 | £7,920 |
| 30 | £1,177.50 | £2,312.40 | £3,960 |
| 20 | £785 | £1,541.60 | £2,640 |
NB: A standard full-time undergraduate degree is equivalent to 120 credit points per year.
*Please note our on campus part-time postgraduate courses are not open to international (non-EU) students.
It is important to remember that costs associated with accommodation, travel (including car parking charges) and normal living will need to be covered in addition to tuition fees.
Where a course has additional mandatory expenses (in addition to tuition fees) we make every effort to highlight them above. We aim to provide students with the learning materials needed to support their studies. Our libraries are a valuable resource with an extensive collection of books and journals, as well as first-class facilities and IT equipment. Computer suites and free Wi-Fi are also available on each of the campuses.
There are additional fees for graduation ceremonies, examination resits and library fines.
Students choosing a period of paid work placement or study abroad as a part of their course should be aware that there may be additional travel and living costs, as well as tuition fees.
See the tuition fees on our student guide for most up to date costs.
We know that choosing to study at university is a big decision, and you may not always be able to find the information you need online.
Please contact Ulster University with any queries or questions you might have about:
For any queries regarding getting help with your application, please select Admissions in the drop down below.
For queries related to course content, including modules and placements, please select Course specific information.
We look forward to hearing from you.
I graduated in 2006 and have worked in the events industry ever since. The course offered a unique blend of management theory and practical learning. The classes were engaging and there was a lot of support from the tutors. The course is designed in such a way that graduates leave with the relevant, practical skills employers are looking for. Without this course, I would not have a career I love’
Niamh Cunningham, Events Coordinator at The Open University, Belfast
‘I thoroughly enjoyed studying for my degree in Event Management at Ulster University. It was delivered by the most supportive and enthusiastic lecturers. The course covered a varied and interesting range of topics. There were many opportunities to get involved in live events and gain practical experience. All in all, the course has given me a firm foundation for a successful and exciting career in event management
Gina Conroy, Leisure Manager Causeway Coast and Glens District Council.
‘In addition to obtaining an internationally recognised qualification studying the BSc Event Management at Ulster University has made me more confident and independent. The positive aspects of the course included organising live events, the interactive workshops, projects and seminars. However, for me the highlight was the 48-week industrial placement which helped me secure my current job in the industry.
Sarah Campbell, Marketing and Promotions Manager Argento, Belfast.
