Combining international business knowledge with data analytics, this course will prepare you with the strategic focus to get ahead in your career.
The MSc International Business with Data Analytics (MScIB-DA) is an interdisciplinary programme bringing together the fundamentals of international business with an in-depth grounding in data analytics. The curriculum will provide students with the core knowledge of all aspects international business as well as how data is used to solve real business problem. You will develop a unique set of research skills allowing them to prepare, analyse and use data providing deeper and meaningful insights focusing on key international business issues.
The MScIB-DA and is designed for future leaders, managers, consultants and entrepreneurs and their role as global citizens. Our experienced teaching team at Ulster University Magee campus will encourage and support you to develop and experience a wide range of learning, research and personal development to develop you professionally. The programme will also provide you with the opportunity to conceive, design and implement satisfactorily a substantial research project within the broad subject area of international business.
The MScIB-DA is offered full-time and part-time basis at the Magee campus and Distance Learning, and as such it attracts a variety of students with different educational needs: graduates from all disciplines wishing to pursue a career in international business, professionals and business practitioners, wishing to upskill, improve career options and develop expertise in a rapidly developing and constantly evolving global business environment. We are proud that the MScIB-DA attracts international students keen to pursue careers in this field.
This course is offered across a number of delivery modes to suit your needs;
Full-time Campus based (Derry-Londonderry)
Part-time Campus based (Derry-Londonderry)
Full-time Distance Learning
Part-time Distance Learning
We know that choosing to study at university is a big decision, and you may not always be able to find the information you need online.
Please contact Ulster University with any queries or questions you might have about:
For any queries regarding getting help with your application, please select Admissions in the drop down below.
For queries related to course content, including modules and placements, please select Course specific information.
We look forward to hearing from you.
In this section
This programme is designed to provide a coherent academic progression for students who will explore the overall environment in which international business takes place using data to form more focused and deeper level of understanding. Core management techniques are analysed using data from varying perspectives to understand their application on an international scale.
The unique selling point of this programme is the richness that evident from the diverse student base which progresses through this programme of study. Sharing experiences from varied cultural, economic and employment backgrounds is invaluable.
The course is structured as follows:
YEAR ONE
Semester 1
BMG705 Global Business in Context (15 credits*)
BMG704 International Finance (15*)
MKT744 Global Marketing and Sales Development (15*)
BMG814 The Digital landscape (15*)
Semester 2
BMG880 Data Analytics for International Business (15*)
BMG936 International Entrepreneurship (15*)
BMG871 International Business Research Skills (15*)
BMG872 Global Strategy Development and Implementation (15*)
Semester 3
BMG847 Dissertation 60 credits
or
BMG858 Applied Research Project 60 credits
Students are expected to login regularly & weekly each semester to participate in online discussions and collaborate with their peers and tutors. There is no requirement to attend live classes. There are no formal/fixed patterns of "attendance" as this is a fully online programme.
FT: MSc completed within 1 calendar year
PT: MSc completed within 2 calendar years (September/January start) or three academic years.
Participants can also exit with a PgCert after successful completion four modules or alternatively exit with a PgDip after successful completion eight modules.
Assessment will be 100% coursework assessed.
This Masters in International Business with Data Analytics, offers various methods of teaching and learning to address the needs of industry and the economy in today's fast-changing world. All teaching is delivered online and with course based assessments.
Studying and interacting with students and academic staff in an international setting, creates a network of contacts and links to local knowledge on an international stage. This masters degree offers directed tutor and peer learning, providing guidance and support throughout the entire programme, in addition to technical assistance.
The content for each course is summarised on the relevant course page, along with an overview of the modules that make up the course.
Each course is approved by the University and meets the expectations of:
As part of your course induction, you will be provided with details of the organisation and management of the course, including attendance and assessment requirements - usually in the form of a timetable. For full-time courses, the precise timetable for each semester is not confirmed until close to the start date and may be subject to some change in the early weeks as all courses settle into their planned patterns. For part-time courses which require attendance on particular days and times, an expectation of the days and periods of attendance will be included in the letter of offer. A course handbook is also made available.
Courses comprise modules for which the notional effort involved is indicated by its credit rating. Each credit point represents 10 hours of student effort. Undergraduate courses typically contain 10, 20, or 40 credit modules (more usually 20) and postgraduate courses typically 15 or 30 credit modules.
The normal study load expectation for an undergraduate full-time course of study in the standard academic year is 120 credit points. This amounts to around 36-42 hours of expected teaching and learning per week, inclusive of attendance requirements for lectures, seminars, tutorials, practical work, fieldwork or other scheduled classes, private study, and assessment. Teaching and learning activities will be in-person and/or online depending on the nature of the course. Part-time study load is the same as full-time pro-rata, with each credit point representing 10 hours of student effort.
Postgraduate Master’s courses typically comprise 180 credits, taken in three semesters when studied full-time. A Postgraduate Certificate (PGCert) comprises 60 credits and can usually be completed on a part-time basis in one year. A 120-credit Postgraduate Diploma (PGDip) can usually be completed on a part-time basis in two years.
Class contact times vary by course and type of module. Typically, for a module predominantly delivered through lectures you can expect at least 3 contact hours per week (lectures/seminars/tutorials). Laboratory classes often require a greater intensity of attendance in blocks. Some modules may combine lecture and laboratory. The precise model will depend on the course you apply for and may be subject to change from year to year for quality or enhancement reasons. Prospective students will be consulted about any significant changes.
Assessment methods vary and are defined explicitly in each module. Assessment can be a combination of examination and coursework but may also be only one of these methods. Assessment is designed to assess your achievement of the module’s stated learning outcomes. You can expect to receive timely feedback on all coursework assessments. This feedback may be issued individually and/or issued to the group and you will be encouraged to act on this feedback for your own development.
Coursework can take many forms, for example: essay, report, seminar paper, test, presentation, dissertation, design, artefacts, portfolio, journal, group work. The precise form and combination of assessment will depend on the course you apply for and the module. Details will be made available in advance through induction, the course handbook, the module specification, the assessment timetable and the assessment brief. The details are subject to change from year to year for quality or enhancement reasons. You will be consulted about any significant changes.
Normally, a module will have 4 learning outcomes, and no more than 2 items of assessment. An item of assessment can comprise more than one task. The notional workload and the equivalence across types of assessment is standardised. The module pass mark for undergraduate courses is 40%. The module pass mark for postgraduate courses is 50%.
The class of Honours awarded in Bachelor’s degrees is usually determined by calculation of an aggregate mark based on performance across the modules at Levels 5 and 6, (which correspond to the second and third year of full-time attendance).
Level 6 modules contribute 70% of the aggregate mark and Level 5 contributes 30% to the calculation of the class of the award. Classification of integrated Master’s degrees with Honours include a Level 7 component. The calculation in this case is: 50% Level 7, 30% Level 6, 20% Level 5. At least half the Level 5 modules must be studied at the University for Level 5 to be included in the calculation of the class.
All other qualifications have an overall grade determined by results in modules from the final level of study.
In Masters degrees of more than 200 credit points the final 120 points usually determine the overall grading.
Figures from the academic year 2022-2023.
The University employs over 1,000 suitably qualified and experienced academic staff - 60% have PhDs in their subject field and many have professional body recognition.
Courses are taught by staff who are Professors (19%), Readers, Senior Lecturers (22%) or Lecturers (57%).
We require most academic staff to be qualified to teach in higher education: 82% hold either Postgraduate Certificates in Higher Education Practice or higher. Most academic and learning support staff (85%) are recognised as fellows of the Higher Education Academy (HEA) by Advance HE - the university sector professional body for teaching and learning. Many academic and technical staff hold other professional body designations related to their subject or scholarly practice.
The profiles of many academic staff can be found on the University’s departmental websites and give a detailed insight into the range of staffing and expertise. The precise staffing for a course will depend on the department(s) involved and the availability and management of staff. This is subject to change annually and is confirmed in the timetable issued at the start of the course.
Occasionally, teaching may be supplemented by suitably qualified part-time staff (usually qualified researchers) and specialist guest lecturers. In these cases, all staff are inducted, mostly through our staff development programme ‘First Steps to Teaching’. In some cases, usually for provision in one of our out-centres, Recognised University Teachers are involved, supported by the University in suitable professional development for teaching.
Figures from the academic year 2022-2023.
We recognise a range of qualifications for admission to our courses. In addition to the specific entry conditions for this course you must also meet the University’s General Entrance Requirements.
Applicants must:
(a) have gained
and
(b) provide evidence of competence in written and spoken English (GCSE grade C or equivalent); the minimum English language requirements for non-native English speakers, are IELTS 6.0 (with no contributing band at less than 5.5).
or, as an alternative to (a) (i) or (a) (ii) and/or (b):
(c) in exceptional circumstances, where an individual has substantial and significant experiential learning, a portfolio of written evidence demonstrating the meeting of graduate qualities (including subject-specific outcomes, as determined by the Course Committee) may be considered as an alternative entrance route. Evidence used to demonstrate graduate qualities may not be used for exemption against modules within the programme
English language requirements for international applicants
The minimum requirement for this course is Academic IELTS 6.0 with no band score less than 5.5. Trinity ISE: Pass at level III also meets this requirement for Tier 4 visa purposes.
Ulster recognises a number of other English language tests and comparable IELTS equivalent scores.
Studies pursued and examinations passed in respect of other qualifications awarded by Ulster University or by another university or other educational institution, or evidence from the accreditation of prior experiential learning, may be accepted as exempting candidates from part of the programme provided that:
They shall register as students of the University for modules amounting to at least the final third of the credit value of the award at the highest level. If students are exiting with the PgDip or PgCert, they need to have registered as students of the University for modules amounting to at least the final 50% of the credit value of the award at the highest level. exemption is not permitted from the International Management or International Business Environment modules, as these are core modules within the programme. Nor will the Dissertation module be exempted, due to the need to complete at least 50% of the credit value at the MSc level.
US students may apply for Federal and Private US loans. In addition to applying to study at Ulster, you must start you loans application with FAFSA or Private Loans. Once you have submitted you loans application, please email usloans@ulster.ac.uk
Learn more about Federal and Private US loans
All international students are eligible to a £2,000 tuition fee scholarship.
John J Sweeney Scholarship
The John J Sweeney Scholarship has a value of $20,000 and that is used towards the Scholar’s tuition fees for postgraduate study at Ulster University.
English Language
In this section
Student and employer needs are reflected in the development of this programme and evidenced in the career destinations and further development of our graduates. The nature of the provision is such that it equips individuals for employment in a wide range of international roles within the public and private sectors and a significant number of graduates are successful in gaining promotion in their chosen fields or alter their career paths following completion of their programme of study.
A sample of graduate employers includes:
A number of graduates from these programmes have also undertaken their doctoral studies, both within Ulster University and beyond.
Accreditations reflect the excellence of our teaching, research, and knowledge exchange and ensure our programmes realise the highest expectations. By studying at Ulster University you’ll gain insight and be at the forefront of current industry practices, while our many accredited degree programmes open doors to the world’s top professional organisations, making you more attractive to future employers and giving you a competitive edge in the job market.
Accredited by the Institute of Export and International Trade (IOE) for the purposes of exemptions from some professional examinations
Students domiciled in Northern Ireland, Republic of Ireland and UK students can apply to Student Finance NI for a Tuition Fee loan of up to £6,500 (subject to eligibility).
The price of your overall programme will be determined by the number of credit points that you initiate in the relevant academic year.
For modules commenced in the academic year 2025/26, the following fees apply:
| Credit Points | NI/ROI/GB Cost | International Cost* |
|---|---|---|
| 5 | £201.10 | £494.70 |
| 10 | £402.20 | £989.40 |
| 15 | £603.30 | £1,484.10 |
| 20 | £804.40 | £1,978.80 |
| 30 | £1,206.60 | £2,968.20 |
| 60 | £2,413.20 | £5,936.40 |
| 120 | £4,826.40 | £11,872.80 |
| 180 | £7,239.60 | £17,809.20 |
| 240 | £9,652.80 | £23,745.60 |
NB: A standard full-time PGCert is equivalent to 60 credit points per year. A standard full-time PGDip is equivalent to 120 credit points per year.
*International student access to courses is subject to meeting visa requirements. More information can be found in the Visas and Immigration section.
Ulster University has two main intakes for Academic Year 25/26 – 1. September 2025 and 2. January 2026.
Many of our programmes which start in January will continue into Academic Year 26/27 and consequently any modules undertaken in Academic Year 26/27 will be charged at our 26/27 prices.
If your study continues into future academic years your fees are subject to an annual increase. Please take this into consideration when you estimate your total fees for a degree.
For those who are starting a programme in January which continues into Academic Year 26/27, 26/27 fees are currently not available. To help with budget planning please refer to the 25/26 fees. These are subject to increase.
Additional mandatory costs are highlighted where they are known in advance. There are other costs associated with university study.
Fees are subject to annual increase. Correct at the time of publishing. Terms and conditions apply.
Bradley & McLaughlin Perpetual Globe - Highest overall average, annually.
See if you can access financial or other forms of support, including mentorship to excel in your studies.
It is important to remember that costs associated with accommodation, travel (including car parking charges) and normal living will need to be covered in addition to tuition fees.
Where a course has additional mandatory expenses (in addition to tuition fees) we make every effort to highlight them above. We aim to provide students with the learning materials needed to support their studies. Our libraries are a valuable resource with an extensive collection of books and journals, as well as first-class facilities and IT equipment. Computer suites and free Wi-Fi are also available on each of the campuses.
There are additional fees for graduation ceremonies, examination resits and library fines.
Students choosing a period of paid work placement or study abroad as a part of their course should be aware that there may be additional travel and living costs, as well as tuition fees.
See the tuition fees on our student guide for most up to date costs.
We know that choosing to study at university is a big decision, and you may not always be able to find the information you need online.
Please contact Ulster University with any queries or questions you might have about:
For any queries regarding getting help with your application, please select Admissions in the drop down below.
For queries related to course content, including modules and placements, please select Course specific information.
We look forward to hearing from you.
Graduate of MSc International Business: Ursula Henderson
Multi Property Director of Human Resources, for Marriott International (which has 3500 hotels in 65+ countries)
Why this programme of study?
I wanted career advancement and knew I needed a different perspective. I looked at many courses and this one ticked all the boxes - flexible, working remotely, challenging and covered both international businesses and international human resources. Working for Marriott International across three continents in some very diverse environments, I needed to develop my strategic outlook and hoped to obtain an even better understanding of how changes in one country can affect business in another. I wanted to be able to make better business decisions and believed that this masters offered the appropriate level of education to build upon my achievements and further enhance my career.
I wanted the security of a quality-assured qualification from a renowned university but also wanted to be comfortable that the distance learning delivery mode would offer similar content to a classroom-based course. Both of these requirements were fulfilled in this MSc International Business programme.
Diverse student base and ongoing support
I found the online discussions boards where I could contact others students and tutors, to ask questions and read their comments, immensely supportive, interesting and inclusive. The diverse range of people on the programme was definitely positive.
Career Benefits since Graduation
I have already utilised this qualification in my job, as the company is expanding in the UK and Europe, with a significant on recruitment and diversity policies. This programme has helped me to devise suitable strategies to develop talent moving into international management positions and to work with individual hotels to ensure international transfers are seamless. Additionally, it has also raised my profile within the company and enabled me to take on additional projects
Overall experience with the Ulster Business School
It has been very good. I have enjoyed working with the lecturers, some were more challenging than others and occasionally it was difficult to see why we needed to complete some tasks, such as a group assignment, when we were all working in different time zones, but ultimately I would recommend the Ulster University.
Ulster continues to develop and support sustainability initiatives with our staff, students, and external partners across various aspects of teaching, research, professional services operations, and governance.
At Ulster every person, course, research project, and professional service area on every campus either does or can contribute in some way towards the global sustainability and climate change agenda.
We are guided by both our University Strategy People, Place and Partnerships: Delivering Sustainable Futures for All and the UN Sustainable Development Goals.
Our work in this area is already being recognised globally. Most recently by the 2024 Times Higher Education Impact rating where we were recognised as Joint 5th Globally for Outreach Activities and Joint Top 20 Globally for Sustainable Development Goal 17: Partnership for the Goals.
Visit our Sustainability at Ulster destination to learn more about how the University strategy and the activities of Ulster University support each of the Sustainable Development Goals.
Ulster University Business School (UUBS) aims to be a thought-leader for sustainable business futures.
Our mission is to embolden staff, students and all our stakeholders to become sustainable business futures leaders. We aim to support and showcase sustainability research and education across Ulster University Business School.
We do so by embedding the sustainable futures agenda into five remits: sustainability performance, research and knowledge exchange, learning and teaching, student experience and communications and engagement. We are a member of PRME – the Principles for Responsible Management Education concordat.
Contact: uubssustainability@ulster.ac.uk
We support and develop ‘Education for Sustainable Development’ within the Faculty’s Learning & teaching portfolio. We do so by providing bespoke staff training on ESD and curating an ESD Resources Hub.
All UUBS undergraduate and post-graduate course are mapped against the 17 UN Sustainable Development Goals (SDG), and students are actively involved in learning for sustainable development.
We seek to enhance the student experience by encouraging our students to become actively involved in sustainability initiatives, such as Carbon Literacy Training, the Big Spring Clean and collaborating with the Northern Ireland Resource Network.
We develop, support and disseminate sustainability-themed research within the Faculty and beyond. Our annual sustainability research networking event creates new research strands within the Faculty’s research portfolio.
We actively support out PhD community to embed sustainability in their research and provide training on methods and critical thinking on sustainability.
We partner with other institutions, such as Queen’s University Belfast and Atlantic Technological University to broaden our sustainability research and create interdisciplinary research links.
UUBS has a dedicated Sustainability Committee, tasked with developing dedicated internal and external communications and engagement activities promoting the sustainability work of the Faculty.
We host an annual Sustainability Business Breakfast, attend and speak at notable sustainability events, such as the SustainExchange Summit, the Belfast Re[Act] Festival and the NI Science Festival.
Our sustainability work is monitored on our bespoke UUBS SDG Dashboard on our dedicated UUBS sustainability webpages. Our sustainability performance team oversees the Faculty’s Academy Restaurant’s Green Academy programme and associated eco-certifications Green Key and Green Tourism Gold Award.
