Marketing
BSc (Hons)

2022/23 Full-time Undergraduate course

Award:

Bachelor of Science with Honours

Faculty:

Ulster University Business School

School:

Department of Global Business and Enterprise

Campus:

Magee campus

UCAS code:

N506
The UCAS code for Ulster University is U20

Start date:

September 2022

With this degree you could become:


  • Advertising Executive
  • Brand Manager
  • Campaigns Manager
  • Digital Marketing
  • Events and Marketing
  • Marketing and Communications

Overview

Marketing is critical to business success - Learn how to be creative and strategic.

Summary

Marketing is about identifying a need or problem and developing products or services that meet that need. Studying BSc Marketing at Magee in the vibrant city of Derry-Londonderry will provide you with opportunities to learn about how to get the right messages to the right audiences using the right channels – integral to business success.

You will learn:

  • Core marketing and management skills required by industry.
  • About brands and branding, principles of marketing, consumer behaviour, entrepreneurship, creativity in communications, digital marketing, strategy, global marketing and more.
  • Transferable skills such as communication, teamwork, critical thinking and creativity.

Our course will give you real world experience:

  • Understand how to analyse an organisation, build effective brands and write compelling marketing strategies by delivering live consultancy projects.
  • Hear from guest speakers from business and industry and get the opportunity to network.

Choose a placement year to get sought after work experience on your C.V.


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About this course

Associate awards

Diploma in Professional Practice DPP

Diploma in Professional Practice International DPPI

Diploma in International Academic Studies DIAS

Attendance

Three years without placement/four years including placement year. You are expected to attend all classes associated with the course and be punctual and regular in attendance.

If you choose to complete the full time BSc Hons Marketing course you will normally complete three modules per semester, with class contact time approximately three to five hours per week per module. You will be expected to undertake independent study to supplement that contact time.

Start dates

  • September 2022

Teaching, Learning and Assessment

The course will be taught using a variety of methods and assessments. You will have weekly lectures covering the main topics as well as smaller tutorials where you will get the chance to interact with your fellow students and ask any questions you may have to your tutor. There will also be seminars and talks from guest speakers from business and industry.

Assessment will include a mixture of written exams, presentations, essays and group projects. These will help develop transferable skills that employers want including communication, teamwork, critical thinking, creativity and flexibility.

Content

The content for each course is summarised on the relevant course page, along with an overview of the modules that make up the course.

Each course is approved by the University and meets the expectations of:

Attendance and Independent Study

As part of your course induction, you will be provided with details of the organisation and management of the course, including attendance and assessment requirements - usually in the form of a timetable. For full-time courses, the precise timetable for each semester is not confirmed until close to the start date and may be subject to some change in the early weeks as all courses settle into their planned patterns. For part-time courses which require attendance on particular days and times, an expectation of the days and periods of attendance will be included in the letter of offer. A course handbook is also made available.

Courses comprise modules for which the notional effort involved is indicated by its credit rating. Each credit point represents 10 hours of student effort. Undergraduate courses typically contain 10- or 20-credit modules (more usually 20) and postgraduate course typically 15- or 30-credit modules.

The normal study load expectation for an undergraduate full-time course of study in the standard academic year is 120 credit points. This amounts to around 36-42 hours of expected teaching and learning per week, inclusive of attendance requirements for lectures, seminars, tutorials, practical work, fieldwork or other scheduled classes, private study, and assessment. Part-time study load is the same as full-time pro-rata, with each credit point representing 10 hours of student effort.

Postgraduate Master’s courses typically comprise 180 credits, taken in three semesters when studied full-time. A Postgraduate Certificate (PGCert) comprises 60 credits and can usually be completed on a part-time basis in one year. A 120-credit Postgraduate Diploma (PGDip) can usually be completed on a part-time basis in two years.

Class contact times vary by course and type of module. Typically, for a module predominantly delivered through lectures you can expect at least 3 contact hours per week (lectures/seminars/tutorials). Laboratory classes often require a greater intensity of attendance in blocks. Some modules may combine lecture and laboratory. The precise model will depend on the course you apply for and may be subject to change from year to year for quality or enhancement reasons. Prospective students will be consulted about any significant changes.

Assessment

Assessment methods vary and are defined explicitly in each module. Assessment can be a combination of examination and coursework but may also be only one of these methods. Assessment is designed to assess your achievement of the module’s stated learning outcomes. You can expect to receive timely feedback on all coursework assessment. The precise assessment will depend on the module and may be subject to change from year to year for quality or enhancement reasons. You will be consulted about any significant changes.

Coursework can take many forms, for example: essay, report, seminar paper, test, presentation, dissertation, design, artefacts, portfolio, journal, group work. The precise form and combination of assessment will depend on the course you apply for and the module. Details will be made available in advance through induction, the course handbook, the module specification and the assessment timetable. The details are subject to change from year to year for quality or enhancement reasons. You will be consulted about any significant changes.

Normally, a module will have 4 learning outcomes, and no more than 2 items of assessment. An item of assessment can comprise more than one task. The notional workload and the equivalence across types of assessment is standardised.

Calculation of the Final Award

The class of Honours awarded in Bachelor’s degrees is usually determined by calculation of an aggregate mark based on performance across the modules at Levels 5 and 6, (which correspond to the second and third year of full-time attendance).

Level 6 modules contribute 70% of the aggregate mark and Level 5 contributes 30% to the calculation of the class of the award. Classification of integrated Master’s degrees with Honours include a Level 7 component. The calculation in this case is: 50% Level 7, 30% Level 6, 20% Level 5. At least half the Level 5 modules must be studied at the University for Level 5 to be included in the calculation of the class.

All other qualifications have an overall grade determined by results in modules from the final level of study. In Master’s degrees of more than 200 credit points the final 120 points usually determine the overall grading.

Academic profile

The University employs over 1,000 suitably qualified and experienced academic staff - 59% have PhDs in their subject field and many have professional body recognition.

Courses are taught by staff who are Professors (25%), Readers, Senior Lecturers (18%) or Lecturers (57%).

We require most academic staff to be qualified to teach in higher education: 82% hold either Postgraduate Certificates in Higher Education Practice or higher. Most academic staff (81%) are accredited fellows of the Higher Education Academy (HEA) - the university sector professional body for teaching and learning. Many academic and technical staff hold other professional body designations related to their subject or scholarly practice.

The profiles of many academic staff can be found on the University’s departmental websites and give a detailed insight into the range of staffing and expertise. The precise staffing for a course will depend on the department(s) involved and the availability and management of staff. This is subject to change annually and is confirmed in the timetable issued at the start of the course.

Occasionally, teaching may be supplemented by suitably qualified part-time staff (usually qualified researchers) and specialist guest lecturers. In these cases, all staff are inducted, mostly through our staff development programme ‘First Steps to Teaching’. In some cases, usually for provision in one of our out-centres, Recognised University Teachers are involved, supported by the University in suitable professional development for teaching.

Figures correct for academic year 2019-2020.

Magee campus

Our vision is aligned to the strategic growth plan for the city and region.


Accommodation

Enjoy student life in one of Europe's most vibrant cities.

Find out more - information about accommodation  


Sports Facilities

Our facilities in Magee cater for many sports ranging from archery to volleyball, and are open to students and members of the public all year round.

Find out more - information about sport  


Student Wellbeing

At Student Wellbeing we provide many services to help students through their time at Ulster University.

Find out more - information about student wellbeing  

Address

Ulster University
Northland Road
Derry~Londonderry
County Londonderry
BT48 7JL

T: 028 7012 3456

Modules

Here is a guide to the subjects studied on this course.

Courses are continually reviewed to take advantage of new teaching approaches and developments in research, industry and the professions. Please be aware that modules may change for your year of entry. The exact modules available and their order may vary depending on course updates, staff availability, timetabling and student demand. Please contact the course team for the most up to date module list.

Year one

Financial Awareness for Marketing

Year: 1

The overall aim of this module is to provide students with a knowledge and understanding of the concepts related to the financial aspects of businesses and to the environments in which they operate.

Fundamentals of Management

Year: 1

The fundamental management functions of planning, organising, leading and controlling are pervasive activities that are central to the operation of organisations and integral to the marketing curriculum. Given that perceptions of the nature of this process of management have changed and continue to change quite radically, it is beneficial also to have informed insights of these changes and the changing external and internal context within which management takes place. The module therefore introduces a coherent range of concepts and ideas that provide the basis for further more specialised study of management.

Brands and Branding

Year: 1

This module introduces the wonderful world of brands and branding. It is a world that students think they know, but often fail to fully appreciate. The latter is inculcated through a combination of self-reflection and formal instruction. Appreciation of the managerial dimensions of brands and branding figures especially prominently, though consumer and cultural perspectives also feature.

Marketing Communications

Year: 1

Various kinds of value artefacts are constructed and exchanged via the Marketing Communications activities and processes engaged in and experienced by marketplace participants. Drawing on a broad range of perspectives, this interdisciplinary module enables students to develop their knowledge and understanding of the creative nature and influence of the diverse array of Marketing Communications activities and processes which permeate the marketplace.

Principles of Marketing

Year: 1

This module provides students with an appreciation of the nature, scope and breadth of the fundamental concepts and principles of marketing. It represents a key underpinning to subsequent marketing related modules within degree programmes.

Academic and Professional Skills

Year: 1

The overall aim of this Skills Module is to help marketing students develop the range of academic, inter-personal, team-based, and professional skills needed to support their academic success and enhance their future employability as a marketeer. The Module provides a strong foundation for the development of a range of core skills that employers require of graduates working in contemporary organisations and the academic skills needed to be a successful graduate.

Year two

Consumer Behaviour

Year: 2

The links between consumer behaviour research and marketing theory and practice are well documented. Drawing on perspectives from a range of disciplines (e.g. anthropology, sociology, psychology) the Consumer Behaviour module will enable students to develop their knowledge and understanding of the nature of consumer behaviour and the various ways in which consumer behaviour research can inform marketing decision-making

Entrepreneurial Business Venturing

Year: 2

This module is designed to provide students with an appreciation of and a limited engagement with enterprise. Students will understand that entrepreneurship is a process, and that it is important in their lives. They will learn about the constituencies of the entrepreneurial process, in particluar the importance of creativity and innovation in entrepreneurship and the challenges facing entrepreneurial people in identifying and accessing critical resources. The module invites students to examine their own entrepreneurial potential.

Marketing Management in Practice

Year: 2

This module develops the fundamentals of marketing and applies the perspective of managerialism to these core principles. In this respect, the module's focus is on the 4 core marketing management activities marketing planning, marketing implementation, marketing leadership and marketing control. The module also explores how these core managerial activities will operate in various marketing contexts.

Creativity in Communications

Year: 2

This module examines the role of creativity in developing an effective strategic and integrated approach to marketing communication planning.

Sales and Events Marketing

Year: 2

This module immerses students in the practice of sales and events. The nature of events are explored together with competencies and capabilities needed for the successful strategic oversight of planning, selling, implementing and reviewing an event. The module provides a 'hands on experience of events and sales in an increasingly digital approach and supports students understanding of how sales and events meet marketing objectives in particular contexts of application

Digital Analytics Skills

Year: 2

This module introduces students to Digital Business Skills concepts. The module aim is to enable students to study and develop digital literacy skills in order to collect, analyse and report on data from a variety of digital sources. It seeks to develop the student's ability to identify appropriate methods and techniques for analysis from different data sources in order to report on this and to develop and enhance their employability skills.

Year three

Diploma in International Academic Studies

Year: 3

This module is optional

This module provides an opportunity to undertake an extended period of study outside the UK and Republic of Ireland. Students will develop an enhanced understanding of the academic discipline whilst generating educational and cultural networks.

Professional Practice

Year: 3

This module is optional

This module provides undergraduate students with an opportunity to gain structured and professional work experience, in a work-based learning environment, as part of their planned programme of study. This experience allows students to develop, refine and reflect on their key personal and professional skills. The placement should significantly support the development of the student's employability skills, preparation for final year and enhance their employability journey.

Year four

The Digital and Marketing Nexus

Year: 4

This module deconstructs and redevelops the marketing concept within the digital context and through marketing technology. The module equips participants with a meaningful and robust evaluation process through which the application of digital marketing strategy, harnessed through marketing technology can be understood, applied and practiced.

Strategic Management

Year: 4

This module will equip students with the tools necessary to carry out an effective strategic analysis of any organisation. Students will understand the interconnected role of organisational functions which help achieve the strategic mission and goals of an organisation. Furthermore, they will learn the importance of strategic management in enabling organisations to identify, evaluate and respond to the forces and influences that impact upon their organisation.

Global Marketing

Year: 4

In an increasingly global environment this module seeks to develop students' understanding of the socio-cultural, economic, legal and political variables which will impact on the international decision making and planning processes of an organisation and influence international marketing mix strategies.

Marketing Consultancy

Year: 4

The module specifically allows the student to apply the knowledge and skills acquired during the programme to undertake a relevant live Marketing consultancy project. The project topic will vary, depending on the requirements of the project organisation.

Corporate Branding

Year: 4

This module is optional

Creative Corporate Branding activities strategically influence how stakeholders (e.g. consumers, employees, publics) perceive an organisation's image and reputation. Drawing on a broad range of theoretical perspectives (e.g. corporate/marketing communication, public relations, organisational culture), the interdisciplinary Corporate Branding module enables students to critically explore, explain and evaluate the nature and impact of such activities.

Retail Marketing

Year: 4

This module is optional

This module introduces the essential components of retail marketing and the principles on which retail marketing is based. Students will develop a range of skills, techniques and practices in marketing with specific focus on the retail industry and the environment it operates within.

Agri-Food Marketing

Year: 4

This module is optional

This module examines the particular nature of marketing in the rural, agri-food context and the challenges that must be addressed. It takes a multi-disciplinary approach and adopts multiple theoretical perspectives in examining the industry context, food systems, consumer motivations, and marketing approaches.

Services Marketing

Year: 4

This module is optional

This module provides students with an appreciation of the nature, scope and breadth of the concepts and principles of services marketing. It is based on enquiry based learning in relation to services in our economy and contemporary trends, challenges and opportunities impacting services.

Entrepreneurial Marketing

Year: 4

This module is optional

The module examines key aspects of entrepreneurial marketing management decision making within different contexts, industries and through the application of such theory to specific live cases. The module builds on the knowledge gained in the earlier modules.

Leadership in Marketing

Year: 4

This module is optional

This module equips students with an understanding of how leadership and management is evolving in marketing organisations, the leadership challenges associated with a turbulent and unpredictable marketing environment, and of the strategies and techniques to ensure effective leadership and management within a professional marketing career.

Standard entry conditions

We recognise a range of qualifications for admission to our courses. In addition to the specific entry conditions for this course you must also meet the University’s General Entrance Requirements.

A level

Grades CCC

Applied General Qualifications

Overall BTEC award profile DMM (QCF) and MMM (RQF)

Irish Leaving Certificate

At least 96 UCAS Tariff Points including a minimum of 4 subjects at Higher Level and 1 subject at Ordinary Level including English and Maths at O4/H6 or above.

Irish Leaving Certificate UCAS Equivalency

Scottish Highers

Grades CCCCC

Scottish Advanced Highers

Grades DDD

International Baccalaureate

Overall International Baccalaureate profile minimum 24 points with 12 at higher level

Access to Higher Education (HE)

Overall Access profile 55%

GCSE

You must satisfy the General Entrance Requirements for admission to a first degree course and hold a GCSE pass in English Language and Maths at grade C or above.

Essential Skills Level 2 Communication will be accepted as equivalent to GCSE English.

Essential Skills Level 2 Numeracy will be accepted as equivalent to GCSE Maths.

English Language Requirements

English language requirements for international applicants
The minimum requirement for this course is Academic IELTS 6.0 with no band score less than 5.5. Trinity ISE: Pass at level III also meets this requirement

Ulster recognises a number of other English language tests and comparable IELTS equivalent scores.

United States of America flagAdditional information for students from United States of America

Undergraduate

Each programme will have slightly different requirements, both in terms of overall points and certain subjects, so please check the relevant subject in the undergraduate on-line prospectus.

Normally Ulster University welcomes applications from students with:

Generally, for undergraduate courses for international applicants we require equivalent to A-Level CCC, for these courses the entry requirements will be one of the following:

Qualification

  • Qualification High School diploma with overall GPA 3.0 and 1000 out of 1600 in SAT (Post March 2016)
  • High School Diploma with overall GPA 3.0 and grades 3,3,3 in 3 AP subjects
  • High School Diploma with overall GPA 3.0 and 580 in 3 subject specific SAT tests
  • High School Diploma with overall GPA 3.0 and 26 in ACT
  • Associate Degree with GPA 3.0

Please note that some courses will have subject specific entry requirements, please check the relevant course entry requirements in the undergraduate on-line prospectus. If there is a subject specific requirement you will be required to get 580 in the Subject Specific SAT or Grade 3 in the Subject Specific AP test.

Some courses may also have additional entry criteria, such as a Skype interview, submission of a satisfactory portfolio, criminal record check or health check, please check the relevant course entry requirements in the undergraduate on-line prospectus.

For courses that require GCSE Mathematics Grade C, you will be required to successfully complete Grade 12 in High School Diploma Mathematics.

Some courses have higher entry requirements, please see list below;

BSc Hons Optometry

(A-level ABB to include 2 science subjects from Biology, Chemistry, Mathematics and Physics or equivalent)

Qualification

To include one of the following:

  • High School Diploma with overall GPA 3.0 and grades 5,4,4 in 3 AP subjects to include 2 science subjects
  • High School Diploma with overall GPA 3.0 and 1200 out of 1600 in SAT and 650 in 2 subject specific SAT, to include 2 science subjects
  • High School Diploma with overall GPA 3.0 and 28 in ACT and 2 AP subjects grades 4,4, to include 2 science subjects
  • Associate Degree with GPA 3.2 in an appropriate science subject
    In addition to both of the following:
  • Successful completion of Grade 12 High school Diploma English and Mathematics
  • A satisfactory criminal record check and health screening

MPharm Pharmacy

(A-Level BBB to include Chemistry and 1 science from Mathematics, Physics or Biology or equivalent)

Qualification

To include one of the following:

  • Qualification High School Diploma with overall GPA 3.0 and grades 4,4,4 in 3 AP subjects to include Chemistry and one other science
  • High School Diploma with overall GPA 3.0 and 1200 out of 1600 in SAT and 630 in 2 subject specific SAT to include Chemistry and one other science
  • High School Diploma with overall GPA 3.0 and 28 in ACT and 2 AP subjects Grades 4,4 to include Chemistry and 1 other science
  • Associate Degree with GPA 3.2 in an appropriate science subject
    In addition to both of the following:
  • Successful completion of Grade 12 High school Diploma English and Mathematics
  • A satisfactory criminal record check and health screening

BSc Hons Nursing (Adult) and BSc Hons Nursing (Mental Health)

(A-Level BBC or equivalent)

Qualification

To include one of the following:

  • High School Diploma with overall GPA 3.0 and grades 4,4,3 in 3 AP subjects
  • High School Diploma with overall GPA 3.0 and 1150 out of 1600 in SAT (Post March 2016)
  • High School Diploma with overall GPA 3.0 and 600 in 3 Subject Specific SAT tests
  • High School Diploma with overall GPA 3.0 and 28 in ACT
  • Associate Degree with GPA 3.1
    In addition to all of the following:
  • Successful completion of Grade 12 High school Diploma English and Mathematics
  • A satisfactory Skype interview
  • A satisfactory criminal record check and health screening

Financial Information

In addition to the scholarships and bursaries open to all international students, US students may apply for Federal and Private US loans

English Language

English Language Requirement
Qualification
Level 12 English Lang in HSD

View more information for students from United States of America  

Careers & opportunities

Job roles

With this degree you could become:

  • Advertising Executive
  • Brand Manager
  • Campaigns Manager
  • Digital Marketing
  • Events and Marketing
  • Marketing and Communications

Career options

BSc (Hons) Marketing graduates have been employed as marketing analysts, brand ambassadors, marketing officers/assistants, market researchers, business development managers, customer service representatives, management consultants, advertising executives, sales representatives and project assistants.

Typical employers include The Hastings Group, PWC, Randox, Marks and Spencer (Head Office), Tesco (Head Office), Diageo, Mintel, Belfast Telegraph, Northern Ireland Chamber of Commerce and Power NI. Honours graduates are also well positioned to avail of the Ulster University Business School’s full and/or part time postgraduate learning opportunities. For example, Masters programmes in Marketing, International Business or Business Development and Innovation.

Work placement / study abroad

You will have the opportunity to take the skills and knowledge developed during your first two years of the course and put them into practice in a real life setting by choosing an optional placement year.

The Department of Global Business and Enterprise at Magee has a fantastic network of contacts with Marketing professionals, The Chartered Institute of Marketing and The Marketing Institute of Ireland as well as links with private and public sector employers nationally and internationally to help you successfully secure a high-quality placement. Upon successful completion of your placement, when graduating, in addition to your degree, you will receive a Diploma in Professional Practice (DPP). Whilst the placement is optional, research shows that those that complete a placement are more likely to achieve a higher final degree classification and are more likely to gain full-time professional employment. It is also a great way for you to develop your skills, confirm your career choice and build a professional network.

The University also has lots of opportunities to study abroad for the year which is also an option for you in third year. If you choose this option, in addition to your degree you will also graduate with a Diploma in International Academic Studies (DIAS).

Apply

www.ucas.com

Start dates

  • September 2022

Fees and funding

Scholarships, awards and prizes

Year 1 Deans Award (awarded to students with an overall average of 70% and above)

Additional mandatory costs

Tuition fees and costs associated with accommodation, travel (including car parking charges), and normal living are a part of university life.

Where a course has additional mandatory expenses we make every effort to highlight them. These may include residential visits, field trips, materials (e.g. art, design, engineering) inoculations, security checks, computer equipment, uniforms, professional memberships etc.

We aim to provide students with the learning materials needed to support their studies. Our libraries are a valuable resource with an extensive collection of books and journals as well as first-class facilities and IT equipment. Computer suites and free wifi is also available on each of the campuses.

There will be some additional costs to being a student which cannot be itemised and these will be different for each student. You may choose to purchase your own textbooks and course materials or prefer your own computer and software. Printing and binding may also be required. There are additional fees for graduation ceremonies, examination resits and library fines. Additional costs vary from course to course.

Students choosing a period of paid work placement or study abroad as part of their course should be aware that there may be additional travel and living costs as well as tuition fees.

Please contact the course team for more information.

Tuition fees and costs associated with accommodation, travel (including car parking charges), and normal living are a part of university life.

Where a course has additional mandatory expenses we make every effort to highlight them. These may include residential visits, field trips, materials (e.g. art, design, engineering) inoculations, security checks, computer equipment, uniforms, professional memberships etc.

We aim to provide students with the learning materials needed to support their studies. Our libraries are a valuable resource with an extensive collection of books and journals as well as first-class facilities and IT equipment. Computer suites and free wifi is also available on each of the campuses.

There will be some additional costs to being a student which cannot be itemised and these will be different for each student. You may choose to purchase your own textbooks and course materials or prefer your own computer and software. Printing and binding may also be required. There are additional fees for graduation ceremonies, examination resits and library fines. Additional costs vary from course to course.

Students choosing a period of paid work placement or study abroad as part of their course should be aware that there may be additional travel and living costs as well as tuition fees.

Please contact the course team for more information.

Disclaimer

  1. The University endeavours to deliver courses and programmes of study in accordance with the description set out in this prospectus. The University’s prospectus is produced at the earliest possible date in order to provide maximum assistance to individuals considering applying for a course of study offered by the University. The University makes every effort to ensure that the information contained in the prospectus is accurate but it is possible that some changes will occur between the date of printing and the start of the academic year to which it relates. Please note that the University’s website is the most up-to-date source of information regarding courses and facilities and we strongly recommend that you always visit the website before making any commitments.
  2. Although reasonable steps are taken to provide the programmes and services described, the University cannot guarantee the provision of any course or facility and the University may make variations to the contents or methods of delivery of courses, discontinue, merge or combine courses and introduce new courses if such action is reasonably considered to be necessary by the University. Such circumstances include (but are not limited to) industrial action, lack of demand, departure of key staff, changes in legislation or government policy including changes, if any, resulting from the UK departing the European Union, withdrawal or reduction of funding or other circumstances beyond the University’s reasonable control.
  3. If the University discontinues any courses, it will use its best endeavours to provide a suitable alternative course. In addition, courses may change during the course of study and in such circumstances the University will normally undertake a consultation process prior to any such changes being introduced and seek to ensure that no student is unreasonably prejudiced as a consequence of any such change.
  4. The University does not accept responsibility (other than through the negligence of the University, its staff or agents), for the consequences of any modification or cancellation of any course, or part of a course, offered by the University but will take into consideration the effects on individual students and seek to minimise the impact of such effects where reasonably practicable.
  5. The University cannot accept any liability for disruption to its provision of educational or other services caused by circumstances beyond its control, but the University will take all reasonable steps to minimise the resultant disruption to such services.