Jackie Brock-Doyle, Communications Director for the London 2012 Olympics, visited the University of Ulster today to deliver the key note speech fourth bi-annual Diva (Distinguished International Visitor’s Address) event.

The communications guru addressed issues of the preparations for the Games and the difficulties faced in a mammoth press and public relations promotion of a major sporting event.

She also said that Northern Ireland can benefit from the global spectacle, in sporting, cultural and economic capacities.

Listen to the Diva talk here.

Jackie Brock-Doyle is introduced by Dr Fred Morrison from Ulster’s School of Communication.