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Eligibility

This academic programme is open to first year undergraduate students studying within the Faculty of Computing, Engineering and Built Environment or Ulster University Business School.

A maximum of 8 places available.

Please note: You can apply for only one academic programme.

Apply for this programme

Through the course of this academic programme, you will have the opportunity to gain insight into customer relationship management across sports arenas and stadiums in Philadelphia.

You will sharpen and develop your research and analysis skills by conducting a customer service experience research project and thus start to explore the knowledge and processes underpinning the collection of data as well as possible business solutions needed to enhance the customer experience.

Example Itinerary

Please note this is an indicative itinerary and is subject to change.

DateTimeActivity
15 June AM Depart Belfast via air-coach: 0530
Flight to Philadelphia: 1120
  PM Land in Philadelphia: 1355
Briefing by Campus Philly: 1800
Group Dinner TGI Fridays: 1900
16 June AM Group visits
  PM Group visits... continued
17 June AM Citizens Bank Park Stadium tour and lunch at Baker Bowl Bar Hall of Fame
  PM Franklin Financial Fields Tour ($15)
18 June AM Interactive market research design workshop - Service Blueprinting and Servicescape Modelling at Thomas Jefferson University
  PM Arm and Hammer Ballpark Tour. 
  PM Baseball game Trenton (starts at 1900)
19 June AM Citizens Bank Park Stadium Tour at 1030.
  PM Lunch at Baker Bowl Bar Hall of Fame.
  PM Corporate Day
20 June AM Free time
  PM Flight to Dublin: 2110
21 June AM Land in Dublin: 0855
Depart Dublin via air-coach: 1100

Contact Details

Professor Sandra Moffett

Professor in Business Analytics

+442871675439 sm.moffett@ulster.ac.uk
Magee Department of Global Bus. & Enterprise

Dr Andrea Reid

Senior Lecturer in Business Communication

+442895365902 a.reid@ulster.ac.uk
Belfast Dept of Mgmt, Leadership & Marketing