Google Ads Certification (Display, Search and Measurement)

Ads certification is a professional accreditation that Google offers to individuals who demonstrate proficiency in basic and advanced aspects of Google Ads.

Outline of Activity

There are six Google Ads certifications available today: Google Ads Search, Google Ads Display, Google Ads Video, Shopping ads, Google Ads Apps and Google Ads Measurement. This one focuses on developing skills in using Google Ads to advertise business online, and get Google Ads certified for Display, Search and Measurement.

Learning Outcomes

By earning the Google Ads Display Certification, Google recognizes your ability to:

Translate a vision for online marketing into a coherent digital marketing strategy
Develop a Google Display strategy with wider company marketing plans
Generate a plan to increase awareness, consideration, action and retention using Google Display
Develop a plan to reach new and existing customers with Google Display Audiences
Ensure Display marketing plan is in alignment with digital marketing budget

By earning the Google Ads Search Certification, Google recognizes your ability to:

Translate a vision for online marketing into a coherent digital marketing strategy
Develop a Google Search strategy with wider company marketing plans
Generate a plan to increase leads, sales or web traffic using Google Search
Develop a plan to reach new and existing customers with Google Search Audiences
Ensure your Search marketing plan is aligned with your digital marketing budget

By earning the Google Ads - Measurement Certification, Google recognizes your ability to:

Translate your marketing objectives into measurable actions
Set up tracking to effectively measure sales, app downloads/installs, and/or leads
Understand how to analyze and action on insights from your conversion tracking data
Choose the right attribution model for your business goals

Assessment Details

Completion of the online courses to achieve certification by undertaking the online quizzes within each of the short courses (need to provide both certificates as proof of assessment).