Harnessing AI-Driven Entrepreneurship to Build a Globally Competitive and Sustainable Economy

Summary

This PhD research explores the adoption and integration of AI technology, tools and processes to enhance AI innovation in SMEs and the creation of new AI Driven Enterprises (AIDEs). Focusing on the North West region of Ireland, a region undergoing rapid economic and digital transition, this PhD research will investigate how AI can unlock new business models, accelerate SME transformation and create high-value, export-ready enterprises.

The project will explore how AI technologies enable startups to scale globally, drive productivity and address societal challenges such as decarbonisation, rural revitalisation, and inclusive job creation.

This PhD research provides opportunity to generate real-world impact, engaging directly with entrepreneurs, policymakers and innovation hubs, contributing insights that can shape regional policy and national economic strategy. The research has the potential to influence how regions harness AI for long-term, sustainable growth both in Ireland and internationally.

Ideal for a motivated candidate with interests in innovation, entrepreneurship, sustainability or regional development, this PhD will place you at the intersection of cutting-edge technology and economic transformation.

You’ll be part of a dynamic, interdisciplinary research environment with access to rich datasets, expert supervision, and a strong network of collaborators across academia and industry.

If you are passionate about shaping the future of sustainable economies and want to contribute to meaningful change through rigorous research, this project offers an exciting and impactful pathway.

Essential criteria

Applicants should hold, or expect to obtain, a First or Upper Second Class Honours Degree in a subject relevant to the proposed area of study.

We may also consider applications from those who hold equivalent qualifications, for example, a Lower Second Class Honours Degree plus a Master’s Degree with Distinction.

In exceptional circumstances, the University may consider a portfolio of evidence from applicants who have appropriate professional experience which is equivalent to the learning outcomes of an Honours degree in lieu of academic qualifications.

• A comprehensive and articulate personal statement demonstrating interest in the subject area
• Research proposal of no more than 2000 words detailing aims, objectives, milestones and methodology of the project

Desirable Criteria

If the University receives a large number of applicants for the project, the following desirable criteria may be applied to shortlist applicants for interview.

• Applicants should hold, or expect to hold a First Class Honours Degree in a relevant subject area
• Applicants should hold, or expect to hold a relevant Masters Degree at a level equivalent to commendation or distinction at Ulster

Equal Opportunities

The University is an equal opportunities employer and welcomes applicants from all sections of the community, particularly from those with disabilities.

Appointment will be made on merit.

Funding and eligibility

This project is funded by:

• Department for the Economy (DfE)
• Vice Chancellor's Research Scholarship (VCRS)

PhD Scholarships are available for this project and will cover:

• Tuition fees.
• A maintenance allowance of approximately £22,000 (exact rate is to be confirmed) per annum for three years, subject to satisfactory academic performance.
• A Research Training Support Grant (RTSG) of approximately £900 per annum.

To be eligible for these scholarships applicants must: be a UK or Irish national; or have pre-settled or settled status; or have indefinite leave to remain or enter.

Applicants should also meet the residency criteria which requires that they have lived in the EEA, Switzerland, the UK or Gibraltar for at least the three years preceding the start date of the research degree programme i.e. September 2027.

Applicants who already hold a doctoral degree or who have been registered on a programme of research leading to the award of a doctoral degree on a full-time basis for more than one year, or part-time equivalent, funded from any source, including self-financing students, are NOT eligible to apply for an award.

Students in full-time employment are not eligible for an award.

Due consideration should be given to financing your studies.

Part-time PhD scholarships may be available at a 0.5 pro rata rate of the full-time scholarship, which would require a six-year registration period.

The University will award a successful candidate one of the following scholarships for the project, depending on the funding available at the time an admissions offer is made:

1. Department for the Economy (DfE) PhD Scholarships
2. Vice Chancellor’s Research Scholarships (VCRS)

Please note that the Terms and Conditions for scholarships are subject to change for 2027/28.