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SO SHE DID is the University’s free programme that helps female students identify business opportunities, validate their ideas and start a side-hustle or new venture.

So She Did - Female Entrepreneurship Programme

Ever considered starting your own business?

SO SHE DID is the University’s free programme that helps female students identify business opportunities, validate their ideas and start a side-hustle or new venture.

  • No business idea? No problem. Develop and validate ideas through specialist workshops.
  • Learn from the experiences of successful business owners through exclusive events.
  • Receive practical 1-2-1 mentoring from business leaders, alumni and entrepreneurs.
  • Develop your entrepreneurial skills by launching and growing a new business venture.

Launch Event - Unlock your business potential

Thank you to everyone who was able to attend and engage with our event. This event was open to all and designed for those who are interested in learning more about starting and running a business. It brought together successful business founders and owners who shared their experiences and stories to inspire you, no matter what your future ambitions.

The event was hosted by Sarah Travers and included successful, high profile entrepreneurs Eleanor McEvoy, Linzi Rooney and Sarah McAnallen.

If you missed it, don’t worry, you can catch up.

Catch up

Programme Overview

WorkshopDateTime
Workshop 1 - Problem & Customer Discovery
Customer Discovery is the process of observing and defining a problem or market need. This workshop will take you through the process step by step and leave you in a position to conduct your own customer discovery interviews.
4th November 2020 2pm to 4pm
Workshop 2 - Solution Ideation & Validation
Validation is the process of gathering evidence around ideas through methods such as customer discovery to inform and de-risk decisions. This workshop will help you plan your own validation activity.
25th November 2020 2pm to 4pm
Workshop 3 - Fundamentals of Sales & Marketing
Through this workshop you will gain a clear and comprehensive understanding of the marketing and sales cycle to help with the launch of your own marketing campaigns.
10th February 2021 2pm to 4pm
Workshop 4 - Fundamentals of Business Finance
Through this workshop you will develop an understanding of the core concepts of finance and how to make informed financial decisions for your new venture.
10th March 2021 2pm to 4pm
Workshop 5 - Resilient Leadership
Resilient leaders have the ability to work under pressure, to cope with disruptive changes and adapt. Through this workshop you will discover who you are as a person and what you do as a leader, revealing your strengths and areas for development.
21st April 2021 2pm to 4pm

Programme Timeline

So She Did timeline

The So She Did programme will also provide you with a business mentor who will be an Ulster alum and/or member of the business community to help you develop your business proposal. You will be required to engage with your mentor and advisors outside of the workshop sessions listed above.