Brand Guidelines

All internal and external marketing material needs to reflect the university’s brand identity. This includes logos, colour choice and font. When writing copy, getting the right tone of voice for your audience increases engagement.

Our useful guidelines are here to help you with the look and content of all your communications.

Social Media Avatar (profile picture)

If you manage an Ulster University social media account, the avatar (profile picture) must display the same logo design as all official channels.

If you’d like to set up a new account, give our social media team a shout who can offer training and policy guidance hellomarketing@ulster.ac.uk

Buying Print, Design and Media