Course Details
About
In today’s fast-paced business environment, a strong strategic foundation is key to gaining and maintaining a competitive advantage. To drive growth and innovation, it’s essential to understand how strategic decisions and business development processes are interlinked.
This short course is designed for business professionals who want to enhance their understanding of strategy, innovation, and entrepreneurship. You'll learn contemporary techniques for building business models, driving innovation, and making key decisions that lead to sustainable business growth.
What You’ll Learn:
The course is organised around three core themes:
1. Strategy: Shaping the Future of Your Business
- Strategy & Innovation: How to align your strategic vision with innovation.
- Strategic Positioning: Positioning your business for long-term success in competitive markets.
- Strategic Choices: Understanding and making key decisions that define your organisation’s trajectory.
2. Innovation: Driving Business Development
- Innovation & Entrepreneurship: Harnessing the power of innovation to fuel entrepreneurial growth.
- Innovation & Business Models: Using creative business models to stay ahead of the curve.
- Innovation & Change: Managing change to adapt and thrive in a constantly evolving market.
3. Entrepreneurship: Building and Scaling New Ventures
- Entrepreneurship & New Ventures: Identifying opportunities for new business creation.
- Developing the Entrepreneurial Firm: Building a resilient and scalable entrepreneurial business.
- Managing & Growing the Entrepreneurial Firm: Practical strategies for managing growth and expanding your entrepreneurial enterprise.
Why This Course is Essential for Business Professionals:
- Stay Competitive: Gain the strategic insights needed to make informed decisions that drive business success.
- Foster Innovation: Learn how to integrate innovative practices into your business model and stay ahead in the marketplace.
- Fuel Entrepreneurial Growth: Develop the skills to launch, manage, and grow new ventures within your organisation.
Course Duration and Delivery Format
Start date: 24 February 2025
The course will be taught on the Derry-Londonderry campus in day ‘blocks’ with additional online content. The course is taught in semester 2 with 2 online sessions and 2 face to face workshops
Online sessions 6pm-9pm
- Monday 24th February 2025
- Thursday 27th February 2025
In person workshops on Derry-Londonderry campus
- Monday 3rd March 10-4pm
- Monday 10th March 10-4pm
Dates may be subject to change.
Teaching, Learning and Assessment
The course is very interactive with students devising their own business ideas and strategies which will then be turned into a ‘pitch’ or presentation which will form the assessment for the module.
The course is 100% coursework.
Campus
Derry~Londonderry
Course Credit
This is a 20 credit module
Course Entry requirements
You should hold a Second-Class Honours Degree or better OR have significant managerial / business experience.
Fee Funding Eligibility
Places are limited and open to applicants who:
- are over 18 years of age;
- are eligible to work in Northern Ireland or the Republic of Ireland (ROI);
- are ‘settled’ in Northern Ireland or the Republic of Ireland, and has been ordinarily resident in the UK or ROI for at least three years; or
- are a person who has indefinite leave to enter or remain in the UK or ROI.
- meet the course specific entry requirements as detailed above.
- meet the Ulster University general entry requirements
- this programme is not available to applicants with the following residency:
- GB and Islands
- EU excluding ROI qualifying residents
- International students
Apply now - limited places available
There are a limited number of funded places for this course. Offers will be extended to those applicants who meet the entry requirements following successful completion of the application process, on a first come, first served basis.
Application Process
- Click on the Apply Now button.
- This will take you to the online application system – if you have never used this before please click on First Time user account creation and create an account.
- Log into the system and click on New – create a new application.
- Choose Professional Develop Postgrad as the Application Type.
- Choose Admission Term Academic Year 2024-2025 and complete your details.
- Click the Fill Out Application button.
- Click on Programme Selection.
- In the programme choice dropdown please choose: PG Cred DFE, Part-Time Derry~Londonderry
- Please type the title of the short course you wish to study in the box below the programme choice: Strategy and Innovation
- Please complete all required application sections.
- Ensure your application is complete and then submit.
- You will receive a confirmation email that the application has been submitted, please ensure you check your junk mail as well as the inbox of the e-mail address listed on your application.
- If you have sent all required information and you have been successful, you will receive an unconditional offer. You must accept this offer via email and confirm acceptance online to secure your place.
- If you have not sent all required information, you will be asked to send outstanding items. If a place is still available and you have met all requirements, you will receive an unconditional offer. You must accept this offer via email and confirm acceptance online to secure your place.
IMPORTANT: If we have requested additional items, you do not have a guaranteed place. You may lose your space if you do not provide any required information by the deadline supplied in the Request for documentation Email. - Once your place is accepted, you will receive an enrolment email. You must complete the online enrolment to confirm your place and start your course.
