Harnessing Data for Business Decisions

About

This course is designed for business leaders and professionals looking to harness the full potential of data in their organisation. You’ll gain the essential skills and knowledge to effectively capture, structure, analyse, and present data in ways that directly impact performance and decision-making across all areas of your business.

In today’s data-driven world, organisations that leverage data have a distinct competitive advantage. With the sheer volume, speed, and variety of data at your disposal, it’s crucial to know how to use it strategically. This course will teach you how to transform raw data into valuable insights that guide smarter decisions and help shape more effective business strategies.

Through easy-to-apply tools and techniques, you’ll learn how to turn data into actionable intelligence that drives growth, efficiency, and innovation—empowering your team to make data-backed decisions that enhance business performance and sustainability.

What You’ll Learn

What is Big Data?
The Data Science Process
Data driven approaches to making Business Decisions
Best practice case studies of using Big Data in Business
Big Data and harnessing the Potential of AI and machine learning.
Techniques for exploring, collating, and visualising data.
Modelling data to create business insights.
Data visualisation tools and techniques
Story telling with Data
Presenting data effectively in a business context

Course Dates

The course will be taught from the Derry-Londonderry Campus with attendance required on the following days:

Tuesday 11 February
Tuesday 18 February
Tuesday 25 February

Dates may be subject to change.

Teaching, Learning and Assessment

The course will be taught online through a blend of live lectures and self-directed learning.

The course is 100% coursework. Assessment will take the form of two online tests which take place in week 4 and 7 of the course.

Campus

Derry~Londonderry

Course Credit

This is a 20 credit module

Course Entry requirements

You should hold a Second-Class Honours Degree or better OR have significant managerial / business experience.

Fee Funding Eligibility

Places are limited and open to applicants who:

are over 18 years of age;
are eligible to work in Northern Ireland or the Republic of Ireland (ROI);
are ‘settled’ in Northern Ireland or the Republic of Ireland, and has been ordinarily resident in the UK or ROI for at least three years; or
are a person who has indefinite leave to enter or remain in the UK or ROI.
meet the course specific entry requirements as detailed above.
meet the Ulster University general entry requirements
this programme is not available to applicants with the following residency:
1. GB and Islands
2. EU excluding ROI qualifying residents
3. International students