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Inclusive newsletters
It's important to use accessibility best practices in email marketing and newsletters. This will help make sure they are as accessible as possible. That includes things like:
- using plain English
- alt text and adding alt text to linked images
- color contrast
- avoiding link text like 'read more'
The BBC has put together a guide on how to design accessible email newsletters. It brings together best practice, tips and considerations in one place.
Designing accessible email newsletters (BBC)
MailChimp is a popular email marketing tool for designing email newsletters. They've shared a few best practices for making content accessible to all subscribers.
