When Consumers Know, Brands Grow
- 17:00 to 22:00
- SSE Arena
This event is aimed at those in the food and drinks industry who are keen to explore the consumer trends impacting on their business.The event is organised by Ulster University Business School’s Agri-food Business Development Centre in collaboration with Mintel.
Our guest speaker is Mr Brian O'Connor from Mintel who will deliver a talk on the subject of consumer trends using Mintel's unique insight and data. This will be followed by dinner and an opportunity to stay, network and watch the Belfast Giants Ice Hockey game.
5pm - 5.15pm Tea/Coffee and networking
5.15pm - 5.20pm Welcome - Dr Lynsey Hollywood
5.20pm - 6pm Mr Brian O'Connor
6pm - 7pm Dinner
7pm Belfast Giants vs.Coventry Blaze
Brian O'Connor is Mintel Ireland’s Senior Consumer Analyst and Research Production Manager.
Holding a BSc Hons degree in Marketing with a Diploma in Industrial Studies, Brian has worked for Mintel Ireland since 2007 and has strong experience in all major consumer markets. Brian is tasked with overseeing the publication of Mintel Ireland’s report range, while also an active report writer.
During his time at Mintel Ireland, Brian has worked a wide variety of reports across Leisure & Tourism, FMCG, Retail, Finance and Industrial sectors. However, Brian's primary areas of expertise are in the Irish hospitality industry and tourism markets.