The Food and Drink Business Development Centre's research and innovation

Providing cutting edge research and innovation for the benefit of Food and Drink businesses in Northern Ireland


Our staff are actively involved in research to help improve the competitive position of the Northern Ireland Food and Drinks industry.

With access to a range of data science tools, the centre provides data-led insights to better understand today’s consumer.

Using market intelligence (e.g., Mintel and Euromonitor) and big data (e.g., dunnhumby Tesco Clubcard) the centre specialises in a data driven approach to innovation to help support local SMEs with new product development activity.

More recently, the centre has invested in new technologies to better understand consumer behaviour and retail design.

The creation of the Consumer Insight Lab is the only Virtual Reality Convenience store on the island of Ireland.

In this section

Our research projects

Our academic research has centred on an understanding of the consumer and policy support for the local food and drinks industry. Some examples of funded projects are provided below.

Our industry projects

Our staff work extensively across industry on a wide variety of commercially related projects to help support local businesses within the Food and Drinks Industry.

Our PhD Research

Within the Centre we are actively involved in supporting PhD Research within the industry.

Our consultation submissions

At the Food and Drink Business Development Centre we engage extensively with local government on a range of industry and consumer issues impacting the region.

Our media work

Within the Food and Drink Business Development Centre our staff actively engage with a range of local and national media outlets.