The Food and Drink Business Development Centre's research and innovation
Providing cutting edge research and innovation for the benefit of Food and Drink businesses in Northern Ireland
Our staff are actively involved in research to help improve the competitive position of the Northern Ireland Food and Drinks industry.
With access to a range of data science tools, the centre provides data-led insights to better understand today’s consumer.
Using market intelligence (e.g., Mintel and Euromonitor) and big data (e.g., dunnhumby Tesco Clubcard) the centre specialises in a data driven approach to innovation to help support local SMEs with new product development activity.
More recently, the centre has invested in new technologies to better understand consumer behaviour and retail design.
The creation of the Consumer Insight Lab is the only Virtual Reality Convenience store on the island of Ireland.
