Our staff are actively involved in research to help improve the competitive position of the Northern Ireland Food and Drink industry.
With access to a range of data science tools, the centre provides data-led insights to better understand today’s consumer.
Using market intelligence (e.g., Mintel and Euromonitor), sensory analysis (e.g., Compusense), and big data (e.g., dunnhumby Tesco Clubcard) the centre specialises in a data driven approach to innovation to help businesses better understand the needs of their customer.
More recently, the centre has invested in new technologies to better understand consumer behaviour and retail design.
The creation of the Consumer Insight Lab is the only Virtual Reality Convenience store experience on the island of Ireland.