How to attract the Chinese Tourist Market to Northern Ireland

The Chinese outbound tourism market is the world’s leading and highest spending.

Therefore being ‘China ready’ will be a significant catalyst to Northern Ireland tourism (and trade) creating multiple and heightened benefits throughout the economy. Committing specific tourism and trade strategies to communicate with, engage and attract Chinese visitors and trade is key.

Ulster University Business School is delighted to invite you to this free business event which will help you inform your business decisions.  The keynote speaker is Professor McCartney, a renowned China tourism expert from the University of Macau, who will speak on the factors and touch-points crucial to winning Chinese audiences and creating additional visitor spending and investment to Northern Ireland.

This event will be of interest to anyone involved in the hospitality and tourism industries who has an interest in attracting Chinese visitors.  It will also be of interest to organisations who support, fund and work with the hospitality and tourism industries.

Agenda

17:30   Networking and light refreshments

18:00  Welcome

18:05 Prof Glenn McCartney

Professor Glenn McCartney PhD, MBE

Originally from Northern Ireland, Glenn arrived in Hong Kong in 1992 and from there has worked in Macao for over 20 years, travelling throughout China and the Asia Pacific region, advising, consulting and researching China tourism, travel and buying behaviour. An acknowledged global expert on integrated resorts, destination marketing and management as well as casino and event tourism, he is the author of numerous academic journal articles and professional journal and media commentaries on these subjects and is the author of two best-selling texts on tourism and events management in Asia published by McGraw-Hill. He has consulted and advised tourism authorities, investment corporations, small businesses, and some of the largest entertainment and hospitality companies in the region such as MGM, Macao, Venetian, Macao, and Galaxy Entertainment Group, Macao.  Most recently he has been presenting to and training industry and academia in Japan on integrated resort, casino and tourism development.

With a PhD in Tourism Management (University of Surrey), he is Associate Dean (Curriculum and Teaching) of the Faculty of Business Administration, at the University of Macau, as well as Associate Professor of International Integrated Resort Management. He is also the British Honorary Consul for the territory for which service he was awarded MBE in 2016