Book Launch by Professor Simon Bridge and Professor Ken O’Neill

Professor Mark Durkin, Executive Dean of Ulster University Business School, cordially invites you to a book launch

Understanding Enterprise

Entrepreneurs and Small Business (Fifth Edition)

by

Professor Simon Bridge and Professor Ken O’Neill

Come along and hear from Simon Bridge and Ken O'Neill about the new edition of their book which has been revised to take into account the latest thinking and research and provides a critical introduction to enterprise in its broadest context, particularly its application to business through entrepreneurs and small business. Presented in three parts, this book examine traditional approaches to enterprise, new perspectives on the subject, and the success or otherwise of government policy.

"A classic in the small business and entrepreneurship literature ...an excellent volume and definitely a must-read for students, but also for those researching and supporting small businesses and entrepreneurs" - Friederike Welter, IFM & University of Siecen, Germany

Keynote: Which new firms survive - Strategic

Entrepreneurship or Gamblers’ Ruin?

by David Storey, OBE, Professor Emeritus of Enterprise, University of Sussex

Ranked as the highest non-US scholar in Entrepreneurship, his book Understanding the Small Business Sector, published in 1994, is in ninth place overall in the Entrepreneurship “core works” – again the highest place for a scholar with no US affiliations.

He has received the International Award for Entrepreneurship and Small Business Research from the Swedish Council and has also been honoured by the International Council for Small Business. He was a Member of the UK’s Small Business Council which advised the government on small business policy-making and is Consultant to a number of governments, the OECD. World Bank and the EU.

The launch event is an opportunity for networking and for purchasing a signed copy of this updated edition.