Exploring community activism, litter-free tourism and the value of the beach.

Enjoying your beach and cleaning it too

ESRC Festival 2021 graphics.

Exploring community activism, litter-free tourism and the value of the beach.

The beach is crucial to our wellbeing, providing a place for people to come together and for relieving everyday stresses. Our tourism economy depends on safe, clean beaches, yet litter remains a critical problem on our coasts.

This online event considers how local community activists take it upon themselves to conserve our precious environment by cleaning beaches. We hear how the beach becomes a place between hope and despair, as well as a source of value. We also explore using psychology and User-Centered Design to understand what drives beach littering behaviour and address it in a new behaviour change approach.

The event will be led by Dr Susann Power, Lecturer in Hospitality Management, Ulster University and Ms Rachael Singleton, PhD Researcher, Ulster University, and Behavioural Scientist, NI Innovation Lab.

This is part of the 2021 ESRC Festival of Social Science

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Event info

06:30PM to 07:30PM

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