PG Café - Digital Media Communication
This event has ended
- 12:10 to 12:40
- Jonathan Holland
- Contact details
- 028 903 66565
Join us at our PG Café to find out more about Digital Media Communication.
In contrast to traditional methods of communication, digital media channels facilitate greater consumer interactivity and empowerment. In a highly competitive and connected global marketplace the unique properties of digital media communication can therefore present both opportunities and challenges for firms. Increasingly, communication professionals are expected to embrace digital media to encourage customer and partner engagement. Equally, professionals in technical roles are now required to apply their knowledge of digital media more strategically to drive business value.