An Engagement Model for Management Education - Insights from the Ulster MBA

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18:30 to 20:30
Jordanstown campus

Corporate Events Office
Contact details
+44 (0) 28 7012 4416

Heather Farley, Professor of Management Education, will present as part of the the Inaugural Professorial Lecture series in Lecture Theatre 9F03.

Business Schools represent one of the success stories of UK Higher Education over the past 50 years, through a realisation of the integral role of universities in providing high-level skills, a world class research base and a culture of inquiry, flexibility and innovation (NI Economic Strategy, 2011; Wilson Review, 2012).  However, the ongoing challenge is "to sustain and grow … within a world dramatically altered by new economic circumstances" (Marshall in Business School MSB Task Force, 2012, p6). 

In order to achieve this, it is important to strike the right balance between academic credibility and managerial impact (McGrath, 2007).  This lecture takes the MBA programme as an example and considers the application of a proactive Management Education Engagement Model, incorporating key phases of Engagement, Collaboration and Impact, in seeking to achieve this balance.  Transactional aspects are important but collaborative and relational characteristics must form the foundations of any relationship between the Business School and its students and other stakeholders, in order to achieve sustainable and meaningful outcomes for all participants.

The response will be given by Professor Vicky Vass, Pro Vice Chancellor and Executive Dean, Faculty of
Design, Media and Management, Buckinghamshire New University.

This lecture will take place in Lecture Theatre 9F03 and is open to everyone.


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Ulster University
Shore Road
Co. Antrim
BT37 0QB

T: 028 7012 3456