Publicity Association of Northern Ireland/University of Ulster Advertising Competition

Students from the School of Communication and School of Art and Design form cross-disciplinary teams, are assigned to a mentor ad agency.

Outline of Activity

Students will create an ad campaign based on an brief, pitch their campaign to a panel and, subject to certain conditions (including that the winning work meets the required standard), get to see their campaign go live.

Learning Outcomes

Commercial awareness
Awareness of a complementary discipline
Appreciation of internal workings of an advertising agency
Knowledge of the practicalities of creating an ad campaign
Personal and interpersonal skills
Time management
Negotiation skills
Team working skills
Presentation skills
Ability to motivate others
Problem solving skills
Appreciation of creativity in practice
Organisational and planning skills
Project management
Research skills
Development of self-esteem and confidence.

Assessment Details

Attendance at two pre-brief workshops
Mentor agency report on participation
Participation in pitch.

Level of Commitment

40 hours to include:
Attendance at two workshops	4 hours
Scheduled time with mentor agency	10 hours
Working on team on campaign development	20 hours
Pitch preparation	5 hours
Pitch	1 hour