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Publicity Association of Northern Ireland/University of Ulster Advertising Competition

Only open to following courses: BSc Com, Ad and Marketing and BDEs Graphic Design and Illustration. Students from the School of Communication and School of Art and Design form cross-disciplinary teams, are assigned to a mentor ad agency.

Outline of Activity

Students will create an ad campaign based on an brief, pitch their campaign to a panel and, subject to certain conditions (including that the winning work meets the required standard), get to see their campaign go live.

Learning Outcomes

  • Commercial awareness
  • Awareness of a complementary discipline
  • Appreciation of internal workings of an advertising agency
  • Knowledge of the practicalities of creating an ad campaign
  • Personal and interpersonal skills
  • Time management
  • Negotiation skills
  • Team working skills
  • Presentation skills
  • Ability to motivate others
  • Problem solving skills
  • Appreciation of creativity in practice
  • Organisational and planning skills
  • Project management
  • Research skills
  • Development of self-esteem and confidence.

Assessment Details

  • Attendance at two pre-brief workshops
  • Mentor agency report on participation
  • Participation in pitch.

Level of Commitment

40 hours to include:

Attendance at two workshops

4 hours

Scheduled time with mentor agency

10 hours

Working on team on campaign development

20 hours

Pitch preparation

5 hours


1 hour

Related Staff

Dr Aodheen McCartan

Senior Lecturer Communication & Advertising
School of Communication and Media
+44 28 9036 6657
17E02 - Jordanstown campus

Find out more about Dr Aodheen McCartan

Liam McComish

Senior Lecturer in Graphic & Advertising Design
Belfast School of Art
+44 28 9536 7265
BA-02-019 - Belfast campus

Find out more about Liam McComish