PANI Advertising Competition

Only open to BSc Com, Ad and Marketing and BDEs Graphic Design and Illustration. Students from the School of Communication and School of Art and Design form cross-disciplinary teams, are assigned to a mentor ad agency.

Outline of Activity

Students will create an ad campaign based on an brief, pitch their campaign to a panel and, subject to certain conditions (including that the winning work meets the required standard), get to see their campaign go live.

Learning Outcomes

  • Commercial awareness
  • Awareness of a complementary discipline
  • Appreciation of internal workings of an advertising agency
  • Knowledge of the practicalities of creating an ad campaign
  • Personal and interpersonal skills
  • Time management
  • Negotiation skills
  • Team working skills
  • Presentation skills
  • Ability to motivate others
  • Problem solving skills
  • Appreciation of creativity in practice
  • Organisational and planning skills
  • Project management
  • Research skills
  • Development of self-esteem and confidence.

Assessment Details

  • Attendance at two pre-brief workshops
  • Mentor agency report on participation
  • Participation in pitch.

Level of Commitment

40 hours to include

Attendance at two workshops

4 hours

Scheduled time with mentor agency

10 hours

Working on team on campaign development

20 hours

Pitch preparation

5 hours


1 hour

Related Staff

Dr Aodheen McCartan

Senior Lecturer Communication & Advertising
School of Communication and Media
+44 28 9536 5735
BC-06-220 - Belfast campus

Find out more about Dr Aodheen McCartan

Liam McComish

Senior Lecturer in Graphic & Advertising Design
Belfast School of Art
+44 28 9536 7265
BA-02-019 - Belfast campus

Find out more about Liam McComish