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Global Business Challenge

The CIMA Global Business Challenge is an international business competition for undergraduates around the world, designed to bring out the best in the young business leaders of tomorrow.


Outline of Activity

The CIMA Global Business Challenge is an international business competition for undergraduates around the world, designed to bring out the best in the young business leaders of tomorrow. By working together as a team of four to present a business case study, it is a great opportunity for you to showcase your talent in business management, and learn how to become the business leaders of the future. You also have the opportunity to win a place at the global final.

Learning Outcomes

On completion of the CIMA Global Business Challenge the team will have demonstrated:

Knowledge & Understanding

  • Knowledge of the industry in which the current years’ case is set.
  • Understanding of the case company’s main issues.
  • An ability to analyse complex financial and economic information.


Intellectual qualities:

  • The ability to formulate a structured response to business scenarios.

Professional skills:

  • The ability to interpret financial information.
  • The ability to structure a professional presentation.


Transferable skills:

  • IT skills including Microsoft excel and power point.
  • Presentation skills, presenting to business professionals.

Assessment Details

Students are presented with a complex case study based on a fictional company in a particular industry 4 weeks before the competition.

They must analyse the case study, with reference to the current macro-economic environment and prepare a report and presentation identifying the key issues facing the company, together with advice on how to tackle these issues.

Students then present their findings to UU academics who will give advice on both content and presentation style, the students will then refine their presentation before the competition in Dublin.

The Dublin competition takes place over a full day with teams presenting a number of times to judges made up of business professionals and academics from other institutions. The judges play the part of the Board of Directors of the case study company and question the students in depth around their presentation.

Level of Commitment

Minimum time commitment is 40 hours per student to include:

Students entering into a team of 4 to:

Analyse the industry the company operates in.

Analyse the strengths and weaknesses of the company.

Identify the key issues facing the company.

Prepare a report identifying these issues along with recommendations to address them

Prepare a 20 minute presentation from the report.

Deliver the presentation to UU academics.

Refine the presentation based on feedback from UU academics.

Deliver the presentation in front of a panel of judges.

Related Staff

Stephen McNamee

Lecturer in Accounting/Taxation
Department of Acc, Finance & Economics
+44 28 9036 6491
s.mcnamee@ulster.ac.uk
01H17B - Jordanstown campus

Find out more about Stephen McNamee