The CIMA Global Business Challenge is an international business competition for undergraduates around the world, designed to bring out the best in the young business leaders of tomorrow.
The CIMA Global Business Challenge is an international business competition for undergraduates around the world, designed to bring out the best in the young business leaders of tomorrow. By working together as a team of four to present a business case study, it is a great opportunity for you to showcase your talent in business management, and learn how to become the business leaders of the future. You also have the opportunity to win a place at the global final.
On completion of the CIMA Global Business Challenge the team will have demonstrated:
Knowledge & Understanding
Students are presented with a complex case study based on a fictional company in a particular industry 4 weeks before the competition.
They must analyse the case study, with reference to the current macro-economic environment and prepare a report and presentation identifying the key issues facing the company, together with advice on how to tackle these issues.
Students then present their findings to UU academics who will give advice on both content and presentation style, the students will then refine their presentation before the competition in Dublin.
The Dublin competition takes place over a full day with teams presenting a number of times to judges made up of business professionals and academics from other institutions. The judges play the part of the Board of Directors of the case study company and question the students in depth around their presentation.
Minimum time commitment is 40 hours per student to include:
|Students entering into a team of 4 to:|
Analyse the industry the company operates in.
Analyse the strengths and weaknesses of the company.
Identify the key issues facing the company.
Prepare a report identifying these issues along with recommendations to address them
Prepare a 20 minute presentation from the report.
Deliver the presentation to UU academics.
Refine the presentation based on feedback from UU academics.
Deliver the presentation in front of a panel of judges.