Chartered Institute of Marketing Pitch Competition

The Pitch is a nationwide competition designed by The Chartered Institute of Marketing to recognise and reward the marketing talent of the future.

Outline of Activity

The competition asks students to create a strategic marketing plan for a real case company and Pitch their plan to industry professionals.

Learning Outcomes

  • Commercial awareness
  • Knowledge of the practicalities of creating a strategic marketing plan
  • Personal and interpersonal skills
  • Time management
  • Negotiation skills
  • Team working skills
  • Presentation skills
  • Ability to motivate others
  • Problem solving skills
  • Appreciation of creativity in practice
  • Organisational and planning skills
  • Project management
  • Research skills
  • Development of self-esteem and confidence.

Assessment Details

  • Attendance at three mentoring sessions
  • Create strategic marketing plan
  • Create pitch presentation

Level of Commitment

  • Attendance at three mentoring sessions - 3 hours (one hour per session)
  • Create strategic marketing plan - 20 hours (peer to peer time)
  • Pitch presentation - 1 hour


Please see CIM for further information

Related Staff

Dr Lisa Harkness

Lecturer in Marketing
Department of Global Bus. & Enterprise
+44 28 7167 5152
ML204 - Magee campus

Find out more about Dr Lisa Harkness