Chartered Institute of Marketing Pitch Competition
The Pitch is a nationwide competition designed by The Chartered Institute of Marketing to recognise and reward the marketing talent of the future.
Outline of Activity
The competition asks students to create a strategic marketing plan for a real case company and Pitch their plan to industry professionals.
Learning Outcomes
- Commercial awareness
- Knowledge of the practicalities of creating a strategic marketing plan
- Personal and interpersonal skills
- Time management
- Negotiation skills
- Team working skills
- Presentation skills
- Ability to motivate others
- Problem solving skills
- Appreciation of creativity in practice
- Organisational and planning skills
- Project management
- Research skills
- Development of self-esteem and confidence.
Assessment Details
- Attendance at three mentoring sessions
- Create strategic marketing plan
- Create pitch presentation
Level of Commitment
- Attendance at three mentoring sessions - 3 hours (one hour per session)
- Create strategic marketing plan - 20 hours (peer to peer time)
- Pitch presentation - 1 hour
Contact
Please see CIM for further information
Related Staff
Dr Lisa Harkness
Lecturer in MarketingDepartment of Global Bus. & Enterprise
+44 28 7167 5152
lv.harkness@ulster.ac.uk
ML204 - Magee campus