Questionnaire Design

Description

Have you ever discovered too late that your questions did not deliver useful or useable data? Learn how to write effective survey questions and combine them into a meaningful questionnaire. This course focuses on some of the general rules when designing questionnaires used in survey research, combining suggestions from the research literature on questionnaire design with a very practical approach. It covers the general principles of questionnaire design, looking at open v closed questions, how you can pose better factual, non-factual and sensitive questions, for both interview and self-completion modes. There will also be an introduction to the various methods to test questionnaires.