Introduction to Qualitative Research Methods


This interactive workshop will provide a short introduction to the use of qualitative research methods. It will include the purpose and essential characteristics of qualitative research, key criteria in choosing to use a qualitative approach, and the key stages of data collection, analysis and presentation. You will be briefly introduced to a range of qualitative data collection methods, including interviews, focus groups, observation, documents and visual data. You will work with samples of these in discussing the validity and reliability of qualitative data.

The workshop will examine:

·  An overview of qualitative designs

· The link between research question and a method

·  An overview of frequently used qualitative data collection methods

·  A brief introduction to non-probability sampling

·  Conducting a semi-structured interview

·  How to write a methodology chapter in a qualitative doctoral dissertation

The Vitae Researcher Development Framework

This session maps on to Domain A of the Vitae Framework: Knowledge and intellectual abilities which includes the sub-domain areas of:

  • A1: Knowledge base
  • A2: Cognitive abilities
  • A3: Creativity
The Vitae Researcher Development Framework