Writing for Public Audiences


This workshop deals with issues around communicating your research for popular audiences such as businesses and consumers. In particular, the differences between research articles and press releases and online media are dealt with. The workshop involves practical writing tasks focused the different style and structures needed to communicate with non-academic audiences. Participants will see how the audience and structure of story or message can affect how research comes across.

The Vitae Researcher Development Framework

This session maps on to Domain C of the Vitae Framework: Engagement, influence and impact which includes the sub-domain areas of:

  • D1: Working with others
  • D2: Communication and dissemination
  • D3: Engagement and impact
The Vitae Researcher Development Framework