Important notice – campus change This course will move to the Belfast campus in September 2019. Students will change campus part way through this course. Find out more
Integrating Theory & Professional Practice.
Emerging out of long established teaching and research in the field of Communication, and links with the continually developing Communication industries, the Communication Management and Public Relations degree places the study of Communication processes at the heart of an understanding of the Communication industries in general, and the Public Relations industry in particular. On this course, you will develop knowledge and skills in strategic internal (interpersonal, group, organisational) and external (public relations, political, media) communication.
If you don't meet our entry requirements for this course you may want to consider our International Foundation Programme (IFP)
The International Foundation Programme (IFP) will prepare you for studying an undergraduate degree at Ulster.Find out more
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About this course
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The Communication Management and Public Relations degree will give you the opportunity to study both Internal Communication which will focus on our relationships with others in for example personal and work contexts and External Communication which will focus on the theory and practice of Public Relations, including media and political contexts. New and emergent digital technologies relevant to these fields are reflected throughout the curriculum. A key aim of the course is to foster a deeper understanding of theory and professional practice in applied, work-based settings. An optional placement year where students work in a supervised, industry based setting is also offered. There are also formalised options to study abroad as part of the degree in year 2 (usually 1 semester) and to spend a year (between 2nd and final year) studying specialised electives at a US university as an alternative to placement.
The opportunity to plan and undertake research in the field of Communication and Public Relations is key aspect of the degree particularly in the final year, thus providing students the opportunity to work independently and learn effective time management skills. In addition, critically reflective skills necessary for continuing personal development will be developed.
Students will work in close collaboration with industry and professional bodies like the Chartered Institute of Public Relations, Public Relations Institute of Ireland, the Northern Ireland Government Affairs Group, and the International Association of Business Communicators. Many staff are members of the key academic subject association in the area, the International Communication Association.
Diploma in Professional Practice DPP
Diploma in Professional Practice International DPPI
Diploma in International Academic Studies DIAS
Find out more about placement awards
Attendance is full-time.
This will normally mean you are expected to attend timetabled classes which equate to approximately 10 hours per week in total. However, it must be stressed that this can vary with individual modules. You will also be expected to engage in group and team work in some of your modules and so may need to have further meetings outside of class time.
- September 2018
We recognise a range of qualifications for admission to our courses. In addition to the specific entry conditions for this course you must also meet the University’s General Entrance Requirements.
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The A Level requirement for this course is BBC*-BBB*.
* Applicants can satisfy the requirement for the C (if the offer is made at BBC) or the third B (if the offer is made at BBB) A-Level grade by substituting a combination of alternative qualifications recognised by the University.
Overall BTEC award profile DMM (to include a minimum of 8 distinctions) - DDM (to include a minimum of 9 distinctions)
Irish Leaving Certificate
Overall Irish Leaving Certificate profile H3H3H3H3H4 - H3H3H3H3H3H.
English Grade H6 (Higher Level) or above, or Grade O4 (Ordinary Level) or above, if not sitting at Higher Level, is required.
Overall International Baccalaureate profile minimum of 25 points (12 at higher level) - 26 points (13 at higher level).
Access to Higher Education (HE)
Overall Access profile 65% - 70%.
GCSE Profile to include GCSE English Language grade C or above (or equivalent).
English Language Requirements
English language requirements for international applicants
The minimum requirement for this course is Academic IELTS 6.0 with no band score less than 5.5. Trinity ISE: Pass at level III also meets this requirement for Tier 4 visa purposes.
Ulster recognises a number of other English language tests and comparable IELTS equivalent scores.
Teaching and learning assessment
Modules on the programme feature a strong link between learning, teaching and employment. A broad range of methods are used including, but not limited to, Face to face teaching, peer review, reflective practice, integration of theory and practice, strategy and evaluation projects, research projects/reports & placement. Content of modules and their assessment activities (including traditional essays, presentations, practical projects and groupwork) focus students on key concepts and ideas. The broad range of skills that are taught and assessed are transferable across the subject areas and most importantly into the professional context and future employment. In the classroom students are encouraged to present and debate ideas & observations in a rewarding environment, helping them to be socially and intellectually equipped for both their present and their future in the professional context and the wider community.
Exemptions and transferability
Transfer may be possible between full-time and part-time modes of study.
Careers & opportunities
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The BSc Hons Communication Management and Public Relations degree has been designed to match a host of new career developments in integrated communications, public relations, digital professions, politics, public affairs, broadcasting, management and consultancy. Its broad and varied modules are appropriate for careers in the public, private and voluntary sectors, both local and international. The degree is built on the heritage of the BSc Hons Public Relations degree and BSc Hons Communication suite of degrees, which have developed a reputation for nurturing their graduates many of whom now hold senior management positions locally, nationally and internationally.
Work placement / study abroad
The degree offers an optional placement in year three. Placement provides students with the opportunity to apply their knowledge and skills in a workplace setting. The School regularly has nominations and has been successful on a number of occasions in the University’s Placement Employer of the Year Awards. On successful completion of the Placement students are awarded a Diploma in Professional Practice (DPP). Alternatively, students can elect to complete a year's Study Abroad option in 3rd year. This is normally a year in the USA. On successful completion of this students are awarded a Diploma in International Academic Studies.
Students may elect to spend a semester in 2nd year at a European University, as part of the ERASMUS scheme.
In the School of Communication we understand the importance of communication to personal and professional success. Communication is core to all of the subjects we offer, so no matter what course you choose, you will learn how to become a more effective communicator.
Employers consistently list ‘effective communication’ as the most desirable skill when recruiting. It’s therefore not surprising that many graduates from the School of Communication enjoy senior roles in the public, private and not for profit sectors. While you may not know our graduates, you will certainly be familiar with the organisations they work for!
Fees and funding
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Fees (per year)
Important notice - fees information
Please note fees displayed are for 2017/18 Academic Entry. Fees are correct at the time of publishing. Additional mandatory costs are highlighted where they are known in advance. There are other costs associated with university study.
View Ulster University’s 2017 fees policy
- Northern Ireland & EU:
- England, Scotland & Wales:
- £9,000.00 Discounts available - find out more
Scholarships, awards and prizes
The School of Communication holds a prize giving ceremony every year to recognise student's academic achievement. Many of the prizes are sponsored by our Communication Industry Partners.
Additional mandatory costs
Tuition fees and costs associated with accommodation, travel (including car parking charges), and normal living are a part of university life.
Where a course has additional mandatory expenses we make every effort to highlight them. These may include residential visits, field trips, materials (e.g. art, design, engineering) inoculations, security checks, computer equipment, uniforms, professional memberships etc.
We aim to provide students with the learning materials needed to support their studies. Our libraries are a valuable resource with an extensive collection of books and journals as well as first-class facilities and IT equipment. Computer suites and free wifi is also available on each of the campuses.
There will be some additional costs to being a student which cannot be itemised and these will be different for each student. You may choose to purchase your own textbooks and course materials or prefer your own computer and software. Printing and binding may also be required. There are additional fees for graduation ceremonies, examination resits and library fines. Additional costs vary from course to course.
Students choosing a period of paid work placement or study abroad as part of their course should be aware that there may be additional travel and living costs as well as tuition fees.
Please contact the course team for more information.