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Graduates from this course are employed in many different roles

  • Advertising Assistant
  • Digital Content Producer
  • Marketing Advertising


The discipline of Advertising offers interesting, distinct and exciting career opportunities for those who choose to study it.


The advertising industry is a highly competitive and dynamic environment which is constantly reinventing itself. Consequently, graduates need to be equipped with the skills and knowledge that employers are seeking. Advertising programmes, offered by Ulster University Business School, have been designed to address and provide opportunities for students to develop key employability skills for example, strategic and creative thinking, business fundamentals, brands and brand analysis, campaign development, digital strategy, leadership and innovation. Graduates of the BSc Hons Advertising have a unique and sought after profile in the graduate employment marketplace.

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About this course

In this section


The BSc Hons Advertising meets the needs of those wishing to pursue a career in advertising and/or marketing and provides the basis for graduates wishing to take a postgraduate programme up to doctoral level.

The programme seeks to provide the key advertising, business and marketing knowledge and skills essential for a graduate, seeking a managerial career in advertising or marketing.

The development of relevant employability skills is at the core of the BSc Hons Advertising and a variety of opportunities exist within the programme and its modules, to develop such skills. These skills include, for example, Creative Thinking, Strategic Planning, Problem Solving and Interpersonal skills.

The University regularly ‘refreshes’ courses to make sure they are as up-to-date as possible. The University calls this process 'academic revalidation’. This course will be ‘refreshed’ during the 2017/18 academic year, with changes put in place for students entering in September 2018.

For the most up-to-date course/ module information, please contact the Course Director Lisa Harkness:

Associate awards

Diploma in Professional Practice DPP

Diploma in International Academic Studies DIAS

Find out more about placement awards


Three years without placement/Four years including placement year.

Attendance: This is a full-time course where you will normally complete three modules per semester, with class contact time approximately three hours per week per module. You will be expected to undertake independent study to supplement that contact of around 10 hours per week per module. You will have 9-10 class contact hours per week on the Magee campus.

Start dates

  • September 2018
How to apply

Entry conditions

We recognise a range of qualifications for admission to our courses. In addition to the specific entry conditions for this course you must also meet the University’s General Entrance Requirements.

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A level

The A Level requirement for this course is BBB - BCC.

Applicants may be able to satisfy the requirement for one A-Level B or C grade by substituting a combination of alternative qualifications to the same standard as defined by UCAS.


Overall BTEC award profile DDM - DMM to include unit profile of 7 - 9 distinctions.

Irish Leaving Certificate

Overall Irish Leaving Certificate profile H3, H3, H3, H3, H3 – H3, H3, H3, H4, H4.

Scottish Highers

The Scottish Highers requirement for this course is BBBCC – BCCCC.

Scottish Advanced Highers

The Scottish Advanced Highers requirement for this course is CCC - CDD.

International Baccalaureate

Overall International Baccalaureate profile minimum 24 - 26 points (12 -13 at higher level).

Access to Higher Education (HE)

Overall Access profile 60% - 70%.


For full-time study, you must satisfy the General Entrance Requirements for admission to a first degree course and hold a GCSE pass in English Language and Mathematics at grade C or above (or equivalent).

Essential Skills Level 2 Mathematics will be accepted as equivalent to GCSE Maths.

Essential Skills Level 2 Communication will be accepted as equivalent to GCSE English.

English Language Requirements

English language requirements for international applicants
The minimum requirement for this course is Academic IELTS 6.0 with no band score less than 5.5. Trinity ISE: Pass at level III also meets this requirement for Tier 4 visa purposes.

Ulster recognises a number of other English language tests and comparable IELTS equivalent scores.

Teaching and learning assessment

Teaching and learning methods include lectures, seminars, practical workshops, case studies, problem-solving techniques, team projects, individual research, oral presentations, non-book media, visiting lectures with industry practitioners and computer projects.

These methods allow students to have a high degree of involvement and participation in learning, equipping participants with concepts, skills and experiences necessary for career and personal development.

Modules are assessed using a variety of methods including individual reports, class tests, practical assessments, case studies, group projects, oral presentations and end of term examinations.

Exemptions and transferability

Most students enter Year 1. However, if you can provide evidence of previous relevant study or experience you may be considered for entry to later years. There are options available for students to transfer to other Ulster University Business School undergraduate degree programmes (full time to part time) on the Magee campus depending upon the nature of the subject matter of the other degrees and academic achievement. In appropriate cases opportunities exist at the end of Year 1 for transfer between this programme and other first-degree programmes in the Department.

Careers & opportunities

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Job roles

Graduates from this course are employed in many different roles. Here are some examples:

  • Advertising Assistant
  • Digital Content Producer
  • Marketing Advertising

Career options

On completion of the programme graduates will be new advertising and marketing professionals knowledgeable in the basics of the industry and ready for the next exciting part of your career, those first few years on the job.

The BSc Hons Advertising will help you make your choices. The programme is structured around a number of well recognised career entry routes into advertising and marketing and through the modules, the coursework and staff expertise, students are supported to recognise their talents and match them to the advertising or marketing career that they will find most rewarding, for example:

  • If you like to think creatively, but enjoy the business world
    Then you might consider the role of Account Executive

  • If you like to spend money and negotiate deals
    Then you might consider the role of Media Buyer or Media Planner

  • If you enjoy searching for information, solving problems and talking to people
    Then you might enjoy the role of Researcher

  • If you are a creative type, an ideas person, who enjoys writing meaningful messages
    Then you might enjoy the role of Copywriter

BSc Hons Advertising Graduates have a distinct profile in the graduate market place, and will have highly sought after skills and knowledge including social media for business, digital strategy, consumer behaviour, creative thinking, innovation and strong commercial awareness.

Work placement / study abroad

In Year 3, you may opt to complete either a paid placementin a range of local and international locations or a study abroadyear.

The industrial placement will provide a link between the subjects you have studied and their application in a 'real world' setting. Satisfactory completion of the placement year will lead to the award of the Diploma in Professional Practice.

Satisfactory completion of a study abroad year will lead to the award of the Diploma in International Academic Studies.


Applications to full-time undergraduate degrees at Ulster are made through UCAS.

How to apply

Start dates

  • September 2018

Fees and funding

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Fees (per year)

Important notice - fees information Please note fees displayed are for 2017/18 Academic Entry. Fees are correct at the time of publishing. Additional mandatory costs are highlighted where they are known in advance. There are other costs associated with university study.
View Ulster University’s 2017 fees policy

Northern Ireland & EU:
England, Scotland & Wales:
£9,000.00  Discounts available - find out more

Additional mandatory costs

Tuition fees and costs associated with accommodation, travel (including car parking charges), and normal living are a part of university life.

Where a course has additional mandatory expenses we make every effort to highlight them. These may include residential visits, field trips, materials (e.g. art, design, engineering) inoculations, security checks, computer equipment, uniforms, professional memberships etc.

We aim to provide students with the learning materials needed to support their studies. Our libraries are a valuable resource with an extensive collection of books and journals as well as first-class facilities and IT equipment. Computer suites and free wifi is also available on each of the campuses.

There will be some additional costs to being a student which cannot be itemised and these will be different for each student. You may choose to purchase your own textbooks and course materials or prefer your own computer and software. Printing and binding may also be required. There are additional fees for graduation ceremonies, examination resits and library fines. Additional costs vary from course to course.

Students choosing a period of paid work placement or study abroad as part of their course should be aware that there may be additional travel and living costs as well as tuition fees.

Please contact the course team for more information.


Lisa Harkness

Lecturer in Marketing

Course Director BSc Advertising

Course Director BSc Advertising with Specialisms