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Graduates from this course have gained employment with a wide range of organisations

  • Alan Newell Estate Agent
  • BBC
  • E&I Engineering
  • Seagate
  • Swifts Supervalu
  • The European Parliament
  • Foras na Gaeilge

Graduates from this course are employed in many different roles

  • General Manager
  • Graduate Management Trainee
  • Graduate Marketing Management Trainee
  • Junior Manager
  • Marketing Manager
  • Trainee Accountant

Overview

A dynamic degree leading to a professional career in the fields of Accounting and/or Marketing.

Summary

Studying business at the Magee campus provides students with extensive choice. In this case Accounting may be taken as an equal main subject, with Marketing as the other equal main subject.

The flexible structure of this programme affords students the opportunity of choosing a pathway to suit their own personal interests and career aspirations. Graduates will have generic skills in particular management functions and specific skills in accounting and marketing. The accounting/marketing main/main combination is particularly suited for graduates wishing to go on to develop a career in business where these named disciplines are desirable.

The programme equips graduates for a management career in industry, commerce or the public sector. It also provides the entrepreneurial and innovation skills necessary for the creation of new business ventures and to stimulate the competitive impetus for managing and developing existing businesses. The accounting/marketing main/main subjects help develop supporting expertise of particular interest to the student.

International Students

If you don't meet our entry requirements for this course you may want to consider our International Foundation Programme (IFP)

The International Foundation Programme (IFP) will prepare you for studying an undergraduate degree at Ulster.

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About this course

In this section

About

This course meets the needs of those wishing to pursue a career in business with an interest in accounting and marketing as specialist areas. The programme allows students to combine two of the principle subject areas from the business arena and to develop the skills and expertise necessary for an aspiring professional career in accounting or marketing. In addition it provides the basis for graduates wishing to take a postgraduate programme up to doctoral level.

The programme seeks to provide the key business knowledge and skills essential for a graduate, seeking a managerial career in general business or a specialist interest in accounting and/or marketing.

The development of relevant employability skills is at the core of the BSc Hons Accounting and Marketing degree and a variety of opportunities exist within the programme, and its modules, to develop such skills. These skills include creative thinking; project management; strategic planning; business start-up; problem-solving; and interpersonal skills, as well as specific accounting and marketing skills.

Attendance

This course lasts three years without placement or four years if completing a placement year. This is a full-time course where you will normally complete three accounting modules and three marketing modules per year, with class contact time approximately three hours per week, per module. You will be expected to undertake independent study to supplement that contact of around ten hours per week per module. You will have nine to ten class contact hours per week on the Magee campus.

Start dates

  • September 2018
How to apply

Modules

Here is a guide to the subjects studied on this course.

Courses are continually reviewed to take advantage of new teaching approaches and developments in research, industry and the professions. Please be aware that modules may change for your year of entry. The exact modules available and their order may vary depending on course updates, staff availability, timetabling and student demand. Please contact the course team for the most up to date module list.

In this section

Year one

Introduction to Financial Accounting

Year: 1

The module establishes a strong foundation for students as they undertake the study of accounting. As such, the module identifies, develops and assesses a range of skills that are important within the context of preparing financial statements, undertaking financial reporting and performing detailed analyses supporting aspects of the internal financial management of a business entity.

Principles of Management

Year: 1

This module introduces students to the essentials of management and organisation and cognate topics, including the business environment, business ethics, motivation, problem solving and decision making, planning, labour relations, bureaucracy, teamwork, and leadership.

Academic and Career Enhancement skills

Year: 1

The module establishes a solid foundation for students as they make the transition to become effective learners at third level. As such, the module identifies, develops and assesses a range of skills that are important for academic achievement. In this module, student learning, progression and achievement is closely monitored and supported by the module coordinator.

The Economic Environment of Business

Year: 1

This module introduces students to the fundamental concepts and principles of economics and provides an essential underpinning for more advanced study of economics and economic issues.

Principles of Marketing

Year: 1

The purpose of this module is to provide students with an understanding of the array of issues, which must be considered in relation to marketing activities. The module specifically provides students with understanding of the key principles and concepts of marketing to allow further learning of this strategic important area in the future.

Year two

Financial Accounting I

Year: 2

The form and content of published financial statements; profit and loss account; balance sheet; cash flow statements; introduction to group accounts; analysis and interpretation of financial statements; regulatory framework of accounting.

Management Accounting I

Year: 2

An important role of management accounting is to present accounting information to assist managers to plan, make decisions and measure performance. Key elements of practice in the discipline include approaches to costing, use of management accounting information, absorption costing, marginal costing, breakeven analysis, decision making, budgeting, standard costing, variance analysis, investment appraisal, statistical approaches, activity based costing and ethical issues.

Professional Credibility

Year: 2

This module is designed to provide students with the necessary tool kit to lead their own professional credibility, during and after their under graduate study. It will provide an interactive and experiential learning environment for students whereby they can learn about the kind of business leader they want to become and how to achieve this

Business Law

Year: 2

The module deals with the main principles of the law of contract and law of tort as well as providing explanations of the legal structures within which businesses operate. These legal formats of business organizations are critically explored as are the methods whereby businesses are managed and analysed and how the external environment, in terms of legal regulation, impacts on the operation of businesses. The topics under examination provide a solid framework for understanding of the legal basis in which businesses operate and enable students to undertake further study of related Business Studies subjects.

Marketing Communications

Year: 2

This module aims to give students an understanding of marketing communications in the marketplace, and its role within organizations. The module builds on knowledge from the Marketing (MKT301) module and focuses on the significance of marketing communications in contemporary marketing practice, especially in relation to brand building. It examines the tools and focus of marketing communications and demonstrates how these elements work together to create an integrated marketing communications strategy. Finally it addresses emerging relationships with new media and its impact on traditional forms of marketing communications. ?

Consumer Behaviour

Year: 2

In the course of this module, students will develop an understanding of, and the ability to use, the core theories and techniques underpinning Consumer Behaviour; stemming from the economic and philosophical constructs of consumer behaviour, through to contemporary consumer research techniques.

Year three

Personal Taxation and VAT

Year: 3

This module provides an insight into the economic, legal and practical background to the UK taxation system and its application to business decisions.

Management Accounting II

Year: 3

This module traces the development of management accounting theory and practice in the context of change in the modern business environment. The module examines the social, technological and international challenges to management accounting.

Financial Accounting II

Year: 3

The nature and purpose of accounting theory; the role of accounting regulation including the development of the latest accounting standards; contemporary issues in accounting; recent and future trends in financial reporting; accounting for transactions in financial statements and group financial statements.

Marketing management

Year: 3

This module builds on the principles of marketing, marketing communication and marketing research modules and takes these aspects further into the processes involved in the management of marketing in organisations. It marks a significant shift in the development of students as marketers. This module not only invites students to explore cutting edge issues important to marketing practice but also to explore aspects of marketing practice.

Digital Strategy

Year: 3

The module aims to explore a range of contemporary issues facing marketing practitioners operating in a digital world. Teaching provided will allow students to fully appreciate the impact and influence of the dynamic digital landscape upon marketing strategy.

Year four

Services Marketing

Year: 4

The service sector is providing the highest rate of employment opportunities within all of the EU countries. This module will provide students with an understanding of how marketing theory differs for this sector and the unique challenges facing services marketers and managers alongside the application of relevant service theory in practice.

Entry conditions

We recognise a range of qualifications for admission to our courses. In addition to the specific entry conditions for this course you must also meet the University’s General Entrance Requirements.

In this section

A level

The A Level requirement for this course is BBB- BCC.

Applicants may be able to satisfy the requirement for one A-Level B or C grade by substituting a combination of alternative qualifications to the same standard as defined by UCAS.

BTEC

Overall BTEC award profile DDM - DMM to include Unit profile of 7 - 9 distinctions.

Irish Leaving Certificate

Overall Irish Leaving Certificate profile H3, H3, H3, H3, H3 – H3, H3, H3, H4, H4.

Scottish Highers

The Scottish Highers requirement for this course is BBBCC – BCCCC.

Scottish Advanced Highers

The Scottish Advanced Highers requirement for this course is CCC - CDD.

International Baccalaureate

Overall International Baccalaureate profile minimum 24 - 26 points (12 - 13 at higher level).

Access to Higher Education (HE)

Overall Access profile 60% - 70%.

GCSE

For full-time study, you must satisfy the General Entrance Requirements for admission to a first degree course and hold a GCSE pass in English Language and Mathematics at grade C or above (or equivalent).

Essential Skills Level 2 Mathematics will be accepted as equivalent to GCSE Maths.

Essential Skills Level 2 Communication will be accepted as equivalent to GCSE English.

English Language Requirements

English language requirements for international applicants
The minimum requirement for this course is Academic IELTS 6.0 with no band score less than 5.5. Trinity ISE: Pass at level III also meets this requirement for Tier 4 visa purposes.

Ulster recognises a number of other English language tests and comparable IELTS equivalent scores.

Teaching and learning assessment

Teaching and learning methods include lectures, seminars, practical workshops, case studies, problem-solving techniques, team projects, individual research oral presentations, non-book media, visiting lectures with industry practitioners and computer projects. These methods allow students to have a high degree of involvement and participation in learning, equipping participants with concepts, skills and experiences necessary for career and personal development.

Modules are assessed using a variety of methods including individual essays/reports, class tests, case studies, group projects, oral presentations and end of term examinations.

Exemptions and transferability

Most students enter year one. Applicants who can provide evidence of previous relevant study, awarded in accordance with the Credit Accumulation Transfer System (CATS), may be considered for exemption from particular modules or to entry to later years.

Careers & opportunities

In this section

Graduate employers

Graduates from this course have gained employment with a wide range of organisations. Here are some examples:

  • Alan Newell Estate Agent
  • BBC
  • E&I Engineering
  • Seagate
  • Swifts Supervalu
  • The European Parliament
  • Foras na Gaeilge

Job roles

Graduates from this course are employed in many different roles. Here are some examples:

  • General Manager
  • Graduate Management Trainee
  • Graduate Marketing Management Trainee
  • Junior Manager
  • Marketing Manager
  • Trainee Accountant

Career options

Graduates are well placed for a management career in the business arena or to take advantage of the increased opportunities in the public sector. Depending on the accounting and/or marketing choice of business specialism, graduates will have generic skills in management functions, particularly accounting, finance and project management, and specific specialist skills in accounting and marketing. Graduates may also proceed to postgraduate study or research in related areas. Throughout the course, students will be encouraged to develop their personal skills and abilities in order to maximise their career potential.

Work placement / study abroad

In year three you will have the option of a paid placement year in a range of local and international locations. This will provide a link between the subjects you have studied and their application in a real-world setting. Satisfactory completion of the placement year will lead to the award of the Diploma in Professional Practice. You have also the option to study abroad for a year; satisfactory completion of a study abroad year will lead to the award of the Diploma in International Academic Studies.

Academic profile

The Department of Global Business and Enterprise has strong ties with the major professional accountancy and taxation bodies. All accounting staff in the department are members of professional accountancy bodies including:

  • Chartered Accountants Ireland (CAI)
  • The Association of Chartered Certified Accountants (ACCA)
  • The Chartered Institute of Management Accountants (CIMA)
  • The Institute of Certified Public Accountants in Ireland (CPA)
  • The Irish Taxation Institute (ITI)

Apply

How to apply Request a prospectus

Applications to full-time undergraduate degrees at Ulster are made through UCAS.

Start dates

  • September 2018

Fees and funding

In this section

Fees (per year)

Important notice - fees information Please note fees displayed are for 2017/18 Academic Entry. Fees are correct at the time of publishing. Additional mandatory costs are highlighted where they are known in advance. There are other costs associated with university study.
Visit our Fees pages to find out more

Northern Ireland & EU:
£4,030.00
England, Scotland & Wales:
£9,000.00  Discounts available
International:
£13,240.00  Scholarships available

Scholarships, awards and prizes

Student achievements on the BSc Hons Accounting with Specialisms are recognised by a number of prizes and awards. Sponsors of the prizes and awards include EY, PwC, CIMA, 8over8 Ltd, Bank of Ireland, MLMG, J.G. Carlin & Co. and Shaun McAteer and Co Ltd. Some of these awards offer students valuable practical work experience in the accounting, finance and business world.

Additional mandatory costs

Tuition fees and costs associated with accommodation, travel (including car parking charges), and normal living are a part of university life.

Where a course has additional mandatory expenses we make every effort to highlight them. These may include residential visits, field trips, materials (e.g. art, design, engineering) inoculations, security checks, computer equipment, uniforms, professional memberships etc.

We aim to provide students with the learning materials needed to support their studies. Our libraries are a valuable resource with an extensive collection of books and journals as well as first-class facilities and IT equipment. Computer suites and free wifi is also available on each of the campuses.

There will be some additional costs to being a student which cannot be itemised and these will be different for each student. You may choose to purchase your own textbooks and course materials or prefer your own computer and software. Printing and binding may also be required. There are additional fees for graduation ceremonies, examination resits and library fines. Additional costs vary from course to course.

Students choosing a period of paid work placement or study abroad as part of their course should be aware that there may be additional travel and living costs as well as tuition fees.

Please contact the course team for more information.

Contact

Course Director: Mrs Claire Scott McAteer

T: +44 (0)28 7167 5560

E: cm.mcateer@ulster.ac.uk

Irene Karmiotis

T: +44 (0)28 7012 4798

E: i.karmiotis@ulster.ac.uk