This course provides an advanced understanding of how marketing can be managed from both practical and theoretical perspectives.
This course is designed to refresh the fundamental concepts of marketing, building on this to develop an understanding and appreciation of marketing management including analysis, planning and control issues.
This course can be taken individually or combined over a period of time towards a Postgraduate Certificate of Professional Development https://www.ulster.ac.uk/courses/course-finder/201718/postgraduate-certificate-of-professional-development-13809
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About this course
In this section
On completion of this course, participants will have an advanced understanding of how marketing can be managed from both practical and theoretical perspectives. Designed for managers and practitioners who wish to deepen their knowledge concerning fundamental marketing principles, the course demonstrates how these fundamental principles can inter-relate more profitably when managed correctly. The course provides action-oriented and enabling knowledge which will afford the employing organisation the opportunity to add value to customers and increase revenues, profits and shareholder value as a result. The course has a special bias to the marketing/technology interface. This course is aimed at junior/middle managers in a business related role who wish to add long-term commercial value to their organisations. The course is recognised by the Chartered Institute of Marketing (CIM).
Linked programmesPgCertPD Postgraduate Certificate of Professional Development, MSc Marketing
100% Coursework – Written Report (2500 words).
This course requires attendance on three consecutive days from 9.30am to 5pm in mid November 2017 and one further follow-up day in late November 2017. Dates to be confirmed.
Normally, a degree in a relevant area e.g. business or social sciences but other degrees will also be considered.
English Language Requirements
International applicants whose first language is not English must meet the minimum English entrance requirements of the University, which is a minimum acceptable score for the British Council IELTS of 6.0 (with no contributing band of less than 5.5) or equivalent.
- 8 November 2017
Fees and funding
In this section
- Northern Ireland & EU:
- England, Scotland & Wales:
Information about how to pay for a course including different payment options is available at
Scholarships, awards and prizes
Fee waivers may be available to those who meet the eligibility criteria. More information is available from FlexEd@ulster.ac.uk
Telephone: (+44) 028 9036 6680