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Overview

This course provides an advanced understanding of how marketing can be managed from both practical and theoretical perspectives.

Summary

This course is designed to refresh the fundamental concepts of marketing, building on this to develop an understanding and appreciation of marketing management including analysis, planning and control issues.

This course can be taken individually or combined over a period of time towards a Postgraduate Certificate of Professional Development https://www.ulster.ac.uk/courses/course-finder/201718/postgraduate-certificate-of-professional-development-13809

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About this course

In this section

About

On completion of this course, participants will have an advanced understanding of how marketing can be managed from both practical and theoretical perspectives. Designed for managers and practitioners who wish to deepen their knowledge concerning fundamental marketing principles, the course demonstrates how these fundamental principles can inter-relate more profitably when managed correctly. The course provides action-oriented and enabling knowledge which will afford the employing organisation the opportunity to add value to customers and increase revenues, profits and shareholder value as a result. The course has a special bias to the marketing/technology interface. This course is aimed at junior/middle managers in a business related role who wish to add long-term commercial value to their organisations. The course is recognised by the Chartered Institute of Marketing (CIM).

Linked programmes

PgCertPD Postgraduate Certificate of Professional Development, MSc Marketing

Assessment

100% Coursework – Written Report (2500 words).

Attendance

This course requires attendance on three consecutive days from 9.15am to 5.15pm on 8, 9 and 10 November 2017 and one further follow-up day on 17 November 2017.

Entry requirements

Normally, a degree in a relevant area e.g. business or social sciences but other degrees will also be considered.

English Language Requirements

International applicants whose first language is not English must meet the minimum English entrance requirements of the University, which is a minimum acceptable score for the British Council IELTS of 6.0 (with no contributing band of less than 5.5) or equivalent.

Start dates

  • 8 November 2017
How to apply

Apply

How to apply

The following page explains the postgraduate short course application procedure:

http://www.ulster.ac.uk/apply/how-to-apply#pgsc

Start dates

  • 8 November 2017

Fees and funding

In this section

Prices

Northern Ireland & EU:
£484.95
England, Scotland & Wales:
£484.95
International:
£1,103.25

Fees information

Information about how to pay for a course including different payment options is available at

http://www.ulster.ac.uk/finance/fees/payment_policy_1718.pdf

Scholarships, awards and prizes

Fee waivers may be available to those who meet the eligibility criteria. More information is available from FlexEd@ulster.ac.uk

Contact

Email: FlexEd@ulster.ac.uk

Telephone: (+44) 028 9036 6680