This short course is designed to refresh the fundamental concepts of marketing, to develop an understanding and appreciation of marketing management.
This course is designed to refresh the fundamental concepts of marketing, building on this to develop an understanding and appreciation of marketing management including analysis, planning and control issues.
This course can be taken individually or combined over a period of time towards a Postgraduate Certificate of Professional Development https://www.ulster.ac.uk/courses/course-finder/201718/postgraduate-certificate-of-professional-development-13809
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About this course
In this section
This short course is designed to refresh the fundamental concepts of marketing, building on this to develop an understanding and appreciation of marketing management including analysis, planning and control issues.
Marketing represents a key underpinning facilitating the activities of organisations globally. Marketing provides an organisation wide ethos, which helps nurture success by focusing on the customer. The aim of the course is to provide participants with an understanding and appreciation of the fundamental concepts and principles of marketing. In addition, it aims to develop understanding regarding the relevance of these concepts to successful performance within the organisation. In today’s competitive environment, marketing represents a key requirement for survival. As such the context and methods of marketing continue to change. This course should therefore equip participants, not only with understanding, but also the thirst to examine marketing theory and practice further.
The aims of the course are to:
- Recognise the role of marketing in management thinking and practice.
- Develop an understanding of the nature of markets in a dynamic, global, information-intensive environment.
- Understand fundamental concepts, processes and managerial frameworks of marketing.
- Develop competence in the application of tools and techniques for marketing analysis, planning, implementation and evaluation.
Linked programmesMSc Management, MSc Management in Creative Industries, PgCertPD Postgraduate Certificate of Professional Development
100% Coursework - Marketing evaluation of an industry and an organization using theory to build discussion and various marketing management tools to aid submission such as PESTEL and SWOT (3500 to 4000 words).
This course requires attendance onfour individual days from 9.30am to 4.30pm in February/March 2018 (dates to be confirmed).
Any undergraduate degree
English Language Requirements
International applicants whose first language is not English must meet the minimum English entrance requirements of the University, which is a minimum acceptable score for the British Council IELTS of 6.0 (with no contributing band of less than 5.5) or equivalent.
- 1 February 2018
Fees and funding
In this section
- Northern Ireland & EU:
- England, Scotland & Wales:
Information about how to pay for a course including different payment options is available at
Scholarships, awards and prizes
Fee waivers may be available to those who meet the eligibility criteria. More information is available from FlexEd@ulster.ac.uk
Telephone: (+44) 028 9036 6680