This course will provide participants with the opportunity to explore and critically appraise leadership and management styles.
This course examines leadership and management within healthcare communications. This course will provide participants with the opportunity to explore and critically appraise leadership and management styles and issues to enable them to effectively work with personnel at all levels, within and across organisations. Participants will gain an understanding of the leadership and management of communications in healthcare, and the critical awareness of the theories, policies, skills and issues in leadership and management in healthcare communication contexts.
This course can be taken individually or combined over a period of time towards a Postgraduate Certificate of Professional Development https://www.ulster.ac.uk/courses/course-finder/201718/postgraduate-certificate-of-professional-development-13809
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About this course
In this section
Effective leadership and management are core skills for professionals working in the area of healthcare communications. This course will provide participants with the opportunity to explore and critically appraise leadership and management styles and issues to enable them to effectively work with personnel at all levels, within and across organisations.
The aims of this course are to give participants an understanding of leadership and management relating to communications in healthcare and the critical awareness of the policies, theories, skills and issues in leadership and management in healthcare communication contexts.
The following topics will be covered:
Healthcare structures in NI and UK -introduction to healthcare structures, levels, relationships and delivery systems.
Communication within NHS and HSC -structure of communication delivery within NHS; role of communications departments within NHS.
Healthcare communication policies - overview of health policies that influence current communication in healthcare.
Management in healthcare communication -the functions of a manager - is a manager a leader? the context in which managers work - groups, organisations and hierarchy; the centrality of the task and the processes for achievement of the task; management theories; management styles; management skills; issues in management; and applications within healthcare communications.
Leadership in healthcare communication -defining leaders and leadership; is leadership a consequence of events, history and opportunity or innate ability? theories of leadership; leadership styles; leadership types; leadership skills; issues in leadership; application of these ideas within healthcare communications.
Governance and ethics in healthcare communication -overview of the governance and ethics in healthcare and its impact on healthcare communications.
This course should be of interest to those working in communication positions or who have communication related roles and responsibilities within a range of healthcare settings, including public, private and voluntary sectors.
As increasingly more postgraduate students are working either full-time or part-time, this course is delivered fully online.
Linked programmesPgDip/MSc Communication and Public Relations, PgCert Communication Management in Healthcare, PgCertPD Postgraduate Certificate of Professional Development
100% Coursework - participants will be presented with a leadership and management case study based on a mass media communication campaign.
Analysis Report - identify and explain the potential cause of the leadership and management issues within the mass media communication campaign case study provided. Word limit of 1000 words (25%).
Planning Report - based on the identified leadership and management issues in the Analysis Report, present how these issues could be managed and led effectively, providing rationale and theory and evidence based. Word limit of 2000 words (75%).
This course is delivered online for 12 weeks with no on-campus attendance requirements starting 25 September 2017. Online seminars take place on Monday evenings from 7.30pm to 8.30pm during the 12 weeks.
Any undergraduate degree.
English Language Requirements
International applicants whose first language is not English must meet the minimum English entrance requirements of the University, which is a minimum acceptable score for the British Council IELTS of 6.0 (with no contributing band of less than 5.5) or equivalent.
- 25 September 2017
Fees and funding
In this section
- Northern Ireland & EU:
- England, Scotland & Wales:
Information about how to pay for a course including different payment options is available at
Scholarships, awards and prizes
Fee waivers may be available to those who meet the eligibility criteria. More information is available from FlexEd@ulster.ac.uk
Telephone: (+44) 028 9036 6680