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Overview

This short course focuses on firm internationalisation and the key issues that affect marketing decisions in an international and global context.

Summary

This course seeks to provide participants with an appreciation of the processes of firm internationalisation and the key issues that affect marketing decisions in an international and global context. Firm level processes and activities are considered within the context of the global business environment. Participants will be given the opportunity to assess opportunities for internationalisation and the barriers that must be addressed.

This course can be taken individually or combined over a period of time towards a Postgraduate Certificate of Professional Development https://www.ulster.ac.uk/courses/course-finder/201718/postgraduate-certificate-of-professional-development-13809

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About this course

In this section

About

This short course seeks to provide participants with an appreciation of the processes of firm internationalisation and the key issues that affect marketing decisions in an international and global context. Firm level processes and activities are considered within the context of the global business environment. Participants will be given the opportunity to assess opportunities for internationalisation and the barriers that must be addressed.

Given the importance of export-led growth, particularly in terms of a small peripheral economy such as Northern Ireland, this short course examines exporting and broader forms of global business. The factors that impact upon internationalisation will be examined, and firm level processes and decision-making will be considered within the context of the broader international environment. The course covers a range of concepts, issues and practices that are relevant to the study of global business.

Linked programmes

MSc Business Development and Innovation, PgCertPD Postgraduate Certificate of Professional Development

Assessment

100% Coursework – (1) Group Report (75%) (maximum 4000 words) which could be presented to a company board on background research into a potential new international market for a selected company. This analysis should include an evaluation of all relevant macro and micro environmental factors and their potential impact on the company wishing to enter that market. The new market must be outside the company’s market of origin. Within the report, reference should be made to relevant international marketing concepts and literature where appropriate and (2) Individual Reflective Piece (25%) - group members will also be required to provide an individual reflective piece (1500 words) on their group work contribution and the learning from their involvement in the group work.

Attendance

This course requires attendance on three consecutive days from 9.30am to 5pm on 7, 8 and 9 February 2018 and one further follow-up day on 16 February 2018 (morning) (date to be confirmed).

Entry requirements

Any undergraduate degree (2nd class honours and above).

English Language Requirements

International applicants whose first language is not English must meet the minimum English entrance requirements of the University, which is a minimum acceptable score for the British Council IELTS of 6.0 (with no contributing band of less than 5.5) or equivalent.

Start dates

  • 7 February 2018
How to apply

Apply

How to apply

The following page explains the postgraduate short course application procedure:

http://www.ulster.ac.uk/apply/how-to-apply#pgsc

Start dates

  • 7 February 2018

Fees and funding

In this section

Prices

Northern Ireland & EU:
£573.30
England, Scotland & Wales:
£573.30
International:
£1,103.25

Fees information

Information about how to pay for a course including different payment options is available at

http://www.ulster.ac.uk/finance/fees/payment_policy_1718.pdf

Scholarships, awards and prizes

Fee waivers may be available to those who meet the eligibility criteria. More information is available from FlexEd@ulster.ac.uk

Contact

Email: FlexEd@ulster.ac.uk

Telephone: (+44) 028 9036 6680