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Communication and Public Relations - PgDip/MSc - Video

The course combines academic grounding with uptodate professional skills with frequent contributions from established profession leaders.

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The course combines academic grounding with uptodate professional skills with frequent contributions from established profession leaders.


This newly developed programme is based on our popular and successful courses in Communication, Advertising and Public Relations, Political Lobbying and Public Affairs, and Health Communication. We have updated and re-structured the course to ensure that it reflects the latest trends in contemporary theory and practice. The innovative new design incorporates a ‘Communication and Public Relations’ core with opportunities for you to specialise and study streams in advertising, political lobbying or healthcare. This means that all students will study four core modules plus two taught modules in your particular specialism (see Course Structure). This model:

  • provides you with flexibility of choice that allows you to maximise your individual and professional needs
  • enables you to develop a critical understanding and expertise in the academic and professional bases of communication and public relations with the facility to develop such understanding in specialist areas of advertising, political lobbying or healthcare
  • offers a unique and distinctive design with a broad focus on many of the elements important to a career in the communication industry
  • allows your named specialism to appear on your parchment

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About this course

In this section


This programme is a linked Postgraduate Diploma (PGDip) and Master's (MSc). The PGDip comprises six modules. Full-time students will take three modules per semester begining each september and finishing the PGDip components by May the following year.

For an MSc award you will also undertake an individual dissertation (12,000-15,000 words). Each student is allocated a supervisor who will support thier individual research project.

Each module is weighted with credit points indicating the amount of student effort required. Full-time students are required to complete 60 credits per semester (1 credit point equates to approximately 10 student effort hours).


Full-time students normally attend classes on 2 or 3 days per week. Part-time students normally attend classes on 1 or 2 days per week. The specific timetable will vary depending on your specialism. Classes are usually held during the day and full-time and part-time students share the same classes. Exact times vary, but each module generally involves 2-3 hours per week of class time that may be divided between lectures and seminars/workshops/practicals. Outside of this, you will also be expected to spend considerable time in independent study and you may also be involved in meetings with staff or with your fellow students on group projects.

Start dates

  • September 2017
How to apply

Entry conditions

We recognise a range of qualifications for admission to our courses. In addition to the specific entry conditions for this course you must also meet the University’s General Entrance Requirements.

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Entry Requirements

This programme is suitable for graduates in any academic discipline as well as those already in employment who wish to enhance their existing skills. Applicants must have gained a degree in any subject from a recognized institution or an equivalent qualification. In exceptional circumstances, where an individual has experiential learning, a portfolio of written evidence demonstrating the meeting of graduate qualities may be considered as an alternative entrance route. Evidence used to demonstrate graduate qualities may not be used for exemption against modules within the programme.

English Language Requirements

English language requirements for international applicants
The minimum requirement for this course is Academic IELTS 6.0 with no band score less than 5.5. Trinity ISE: Pass at level III also meets this requirement for Tier 4 visa purposes.

Ulster recognises a number of other English language tests and comparable IELTS equivalent scores.

Teaching and learning assessment

The course will provide you with the opportunity to develop skills, in a flexible, inclusive and accessible environment, empowering you in your progression into employment and/or further study. All modules link learning, teaching and employment, with a broad range of methods being adopted including but not limited to: face to face teaching, reflective practice, integration of theory and practice, strategy and evaluation projects, research projects/reports, etc. Content of modules and their assessment activities focus you on key concepts and ideas central to the area of study. Within the modules, generic skills are taught and assessed, and are transferable across the subject areas and most importantly into the professional context and future employment. Learning across the subject areas focuses on the local, national and international contexts.

You will encounter groupwork and you will meet practitioners in different areas of professional communication, usually through guest lectures. This variety of working is now regarded as highly desirable in higher education. Our students discover that wholehearted involvement in these various tasks gives them the chance to discover their own abilities and to support the abilities of others. This is important in its own right. It is also effective for you learn not only by yourself, but by exchange with others.

The following highlights learning and teaching methods which are utilised within the programme, and the learning activities which support these:

‘Traditional’ Lecture: Whilst still with an emphasis on interaction this can depend on the size of the class, and is deemed to be the most effective way of teaching large numbers of students and managing their learning in an inclusive environment. Lecturers supportstudent learning through the use of PowerPoint presentations; videos as a medium to illustrate key concepts and ideas and to stimulate discussion; practical examples; reflective exercises and discussion; small group exercises. Lecture delivery is more broadly supplemented through the use of Blackboard Learn, where applicable.

Seminars: Within modules, seminars utilise a number of different learning activities and strategies. You can be asked to debate contemporary issues applying your own experiences; engage in case study discussions; critical evaluation of research papers; searching for research articles to inform ideas and personal observations.

Practical Classes: Communication Skills Training is taught and practiced in dedicated Skills training labs, where you are able to practice skills learned, observe during play-back and evaluate within the context of relevant theory and research taught in lectures. Within the module CMM737 Strategic Communication, you have the opportunity to build upon your communication skills and to reflect on your skills base. Practical Research Skills such as data input and analysis using SPSS are taught in practical sessions in Computer Labs. These are taught both in specific modules (CMM816 Research Methods), and also as ‘drop-in’ sessions for the Dissertation.

Groupwork: Group work is utilised throughout the degree programmes both as a learning activity and as a component of assessment. In order that you learn from your groupwork experiences you may be required, for example, to keep minutes of meetings including attendance records and these are kept as part of a groupwork portfolio (eg CMM740 Public Relations Practice). Peer evaluation is also utilised giving group members the opportunity to assess the contribution of other group members, and finally you may be asked as part of your assessment to evaluate their experiences within the context of relevant theory and research.

Oral presentations: Oral presentations are utilised both as a learning activity and as a component of assessment. Presentations may be made either individually as part of seminars for example, or in groups as part of assessed work. A number of modules focus on presentation skills as an aspect of the module e.g. CMM741 Public Health Communication, and CMM737 Strategic Communication.

Fully online module delivery: To meet the needs of students for professional flexible learning and teaching, fully online modules are available supported by online seminars and support from the tutors using Blackboard Learn (e.g. CMM739 Leadership and Management in Healthcare).

Blended learning/web supplemented module delivery: To provide professional flexible learning and teaching, all modules use online resources on Blackboard Learn. Some modules include online activities to supplement the face-to-face teaching, (e.g. CMM816 Research Methods).

Block teaching: The programme predominantly maintains a traditional 12 week semester based approach but incorporates block taught modules where there are appropriate pedagogic or practical reasons for flexible teaching delivery (e.g. CMM816 Research Methods, CMM739 Leadership and Management in Healthcare).

Careers & opportunities

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Career options

Due to the breadth of the course, you have a range of options upon graduation across the public, private and non-profit sectors, in communication, public relations, advertising, marketing, political lobbying and internal communication. While some previous graduates choose to specialise in a particular area, our students are equipped to be communication ‘all-rounders’ able to incorporate an integrated approach to communication management. Further PhD research study is also an option.

Professional recognition

Chartered Institute of Public Relations (CIPR)

Recognised by the Chartered Institute of Public Relations (CIPR).

Academic profile

Staff delivering the course are actively engaged in research supporting the academic content of the course. In addition, as well as maintaining close relationships and active engagement with professional organisations, staff frequently contribute professional expertise to a range of organisations. Staff are engaged on a day to day basis withthe leaders within the communication industry.


How to apply Request a prospectus

Applications to our postgraduate courses are made through the University’s online application system.
The closing date for applications is the end of August.

Start dates

  • September 2017

Fees and funding

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Fees (total cost)

Important notice - fees information Please note fees displayed are for 2017/18 Academic Entry. Fees are correct at the time of publishing. Additional mandatory costs are highlighted where they are known in advance. There are other costs associated with university study.
View Ulster University’s 2017 fees policy

Northern Ireland & EU:
£13,240.00  Scholarships available

Where the postgraduate course selected offers multiple awards (e.g. PG Cert, PG Dip, Master’s), please note that the price displayed is for the complete master’s programme. Postgraduate certificates and diplomas are charged at a pro-rata basis. Find out more

Additional mandatory costs

Tuition fees and costs associated with accommodation, travel (including car parking charges), and normal living are a part of university life.

Where a course has additional mandatory expenses we make every effort to highlight them. These may include residential visits, field trips, materials (e.g. art, design, engineering) inoculations, security checks, computer equipment, uniforms, professional memberships etc.

We aim to provide students with the learning materials needed to support their studies. Our libraries are a valuable resource with an extensive collection of books and journals as well as first-class facilities and IT equipment. Computer suites and free wifi is also available on each of the campuses.

There will be some additional costs to being a student which cannot be itemised and these will be different for each student. You may choose to purchase your own textbooks and course materials or prefer your own computer and software. Printing and binding may also be required. There are additional fees for graduation ceremonies, examination resits and library fines. Additional costs vary from course to course.

Students choosing a period of paid work placement or study abroad as part of their course should be aware that there may be additional travel and living costs as well as tuition fees.

Please contact the course team for more information.


Course Director: Dr Fred Morrison

T: +44 (0)28 9036 8860