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Graduates from this course have gained employment with a wide range of organisations

  • EOS Northern Ireland
  • HSC Leadership Centre
  • Priory Press Packaging

Graduates from this course are employed in many different roles

  • Employment Consultant
  • Graduate Marketing Intern
  • Marketing Co-ordinator


Advertising @ Magee: Combining Commerce and Creativity!


Study Advertising and Human Resource Management at Ulster University in the United Kingdom.

Studying Advertising at the Magee campus provides students with extensive choice. In this case Advertising may be taken as a joint Main subject and Human Resource Management as the other joint Main subject.

The flexible structure of this programme affords students the opportunity of choosing a pathway to suit their own personal interests and career aspirations. Graduates will have generic skills in particular management functions and specific skills in advertising and HRM. The Advertising and HRM combination is particularly suited for graduates wishing to go on to develop a career in business where these named disciplines are equally desirable.

The programme equips graduates for a management career in industry, commerce or the public sector. It also provides the entrepreneurial and innovation skills necessary for the creation of new business ventures and to stimulate the competitive impetus for managing and developing existing businesses. The Advertising and HRM subjects help develop supporting expertise of particular interest to the student.

The discipline of Advertising offers interesting, distinct and exciting career opportunities for those who choose to study it. The advertising industry is a highly competitive and dynamic environment which is constantly reinventing itself. Consequently, graduates need to be equipped with the skills and knowledge that employers are seeking.

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About this course

In this section


This programme meets the needs of those wishing to pursue a career which combines advertising/marketing and HRM. Graduates will be able to offer prospective employers highly sought after skills and knowledge in advertising and business.

It will also provide the basis for graduates who wish to pursue a postgraduate programme up to doctoral level.

Throughout the programme, students are offered opportunities to develop a number of relevant graduate qualities such as Creative Thinking, Strategic Planning, Problem Solving and Interpersonal skills.

Associate awards

Diploma in Professional Practice DPP

Diploma in International Academic Studies DIAS

Find out more about placement awards


Three years without placement/Four years including placement year.

Attendance: This is a full time course where you will normally complete three modules per semester, with class contact time approximately three hours per week per module. You will be expected to undertake independent study to supplement that contact of around 10 hours per week per module. You will have 9-10 class contact hours per week on the Magee campus.

Start dates

  • September 2017
How to apply

Entry conditions

We recognise a range of qualifications for admission to our courses. In addition to the specific entry conditions for this course you must also meet the University’s General Entrance Requirements.

In this section

A level

The A Level requirement for this course is BBB - BCC.


Overall BTEC award profile DDM - DMM to include Unit profile of 7 - 9 distinctions.

Irish Leaving Certificate

Overall Irish Leaving Certificate profile H3, H3, H3, H3, H3 – H3, H3, H3, H4, H4.

Scottish Highers

The Scottish Highers requirement for this course is AABCC - AABB.

Scottish Advanced Highers

The Scottish Advanced Highers requirement for this course is BBB- BCC.

International Baccalaureate

Overall International Baccalaureate profile minimum 24 - 26 points (12 - 13 at higher level).

Access to Higher Education (HE)

Overall Access profile 60% - 70%.


For full-time study, you must satisfy the General Entrance Requirements for admission to a first degree course and hold a GCSE pass in English Language and Mathematics at grade C or above (or equivalent).

Essential Skills Level 2 Mathematics will be accepted as equivalent to GCSE Maths.

Essential Skills Level 2 Communication will be accepted as equivalent to GCSE English.

English Language Requirements

English language requirements for international applicants
The minimum requirement for this course is Academic IELTS 6.0 with no band score less than 5.5. Trinity ISE: Pass at level III also meets this requirement for Tier 4 visa purposes.

Ulster recognises a number of other English language tests and comparable IELTS equivalent scores.

Teaching and learning assessment

Teaching and learning methods include lectures, seminars, practical workshops, case studies, problem-solving techniques, team projects, individual research, oral presentations, non-book media, visiting lectures with industry practitioners and computer projects. In addition, computing modules will also be delivered through specialist practical sessions which take place within computing laboratories.

These methods allow students to have a high degree of involvement and participation in learning, equipping participants with concepts, skills and experiences necessary for career and personal development.

Modules are assessed using a variety of methods including individual reports, class tests, practical assessments, case studies, group projects, oral presentations and end of term examinations.

Exemptions and transferability

Most students enter Year 1. However, if you can provide evidence of previous relevant study or experience you may be considered for entry to later years. There are options available for students to transfer to other Ulster University Business School undergraduate degree programmes (full time to part time) on the Magee campus depending upon the nature of the subject matter of the other degrees and academic achievement. In appropriate cases opportunities exist at the end of Year 1 for transfer between this programme and other first-degree programmes in the Department.

Careers & opportunities

In this section

Graduate employers

Graduates from this course have gained employment with a wide range of organisations. Here are some examples:

  • EOS Northern Ireland
  • HSC Leadership Centre
  • Priory Press Packaging

Job roles

Graduates from this course are employed in many different roles. Here are some examples:

  • Employment Consultant
  • Graduate Marketing Intern
  • Marketing Co-ordinator

Career options

This programme will help you decide what to do after graduation - you can pursue a postgraduate qualification or choose to enter full-time employment. Through the modules, the coursework and staff expertise, students are helped to recognise their talents and match them to the advertising or marketing career that they will find most rewarding, for example:

  • If you like to think creatively, but enjoy the business world
    Then you might consider the role of Account Executive
  • If you are web savvy and enjoy getting to grips with new digital tools or apps
    Then you might consider the role of Digtal Marketing Executive
  • If you like to spend money and negotiate deals
    Then you might consider the role of Media Buyer or Media Planner
  • If you enjoy searching for information, solving problems and talking to people
    Then you might enjoy the role of Researcher
  • If you are a creative type, an ideas person, who enjoys writing meaningful messages
    Then you might enjoy the role of Copywriter.

Work placement / study abroad

In Year 3, you may opt to complete either a paid placementin a range of local and international locations or a study abroadyear.

The industrial placement will provide a link between the subjects you have studied and their application in a 'real world' setting. Satisfactory completion of the placement year will lead to the award of the Diploma in Professional Practice.

Satisfactory completion of a study abroad year will lead to the award of the Diploma in International Academic Studies.

Academic profile

* Winners - the Ulster Marketing Championaward at the AIMA awards 2007 (All Island Marketing Awards - Marketing Institute of Ireland)

* Finalists - the Marketing Educator of the Yearaward at the AIMA awards 2007 (All Island Marketing Awards - Marketing Institute of Ireland)

* Winners - Ulster University Student Union Learning and Teaching Awards2014 & 2015


Applications to full-time undergraduate degrees at Ulster are made through UCAS.

How to apply

Start dates

  • September 2017

Fees and funding

In this section

Fees (per year)

Important notice - fees information Please note fees displayed are for 2017/18 Academic Entry. Fees are correct at the time of publishing. Additional mandatory costs are highlighted where they are known in advance. There are other costs associated with university study.
View Ulster University’s 2017 fees policy

Northern Ireland & EU:
England, Scotland & Wales:
£9,000.00  Discounts available - find out more

Scholarships, awards and prizes

* Londonderry Junior Chamber of Commerce Prize for Best Placement Student

* Derry City and Strabane District Council Excellent in Marketing Award

Additional mandatory costs

Tuition fees and costs associated with accommodation, travel (including car parking charges), and normal living are a part of university life.

Where a course has additional mandatory expenses we make every effort to highlight them. These may include residential visits, field trips, materials (e.g. art, design, engineering) inoculations, security checks, computer equipment, uniforms, professional memberships etc.

We aim to provide students with the learning materials needed to support their studies. Our libraries are a valuable resource with an extensive collection of books and journals as well as first-class facilities and IT equipment. Computer suites and free wifi is also available on each of the campuses.

There will be some additional costs to being a student which cannot be itemised and these will be different for each student. You may choose to purchase your own textbooks and course materials or prefer your own computer and software. Printing and binding may also be required. There are additional fees for graduation ceremonies, examination resits and library fines. Additional costs vary from course to course.

Students choosing a period of paid work placement or study abroad as part of their course should be aware that there may be additional travel and living costs as well as tuition fees.

Please contact the course team for more information.


Lisa Harkness

Lecturer in Marketing

Course Director BSc Advertising

Course Director BSc Advertising with Specialisms