The discipline of Advertising offers interesting, distinct and exciting career opportunities for those who choose to study it.
Study Advertising at Ulster University in the United Kingdom.
The advertising industry is a highly competitive and dynamic environment which is constantly reinventing itself. Consequently, graduates need to be equipped with the skills and knowledge that employers are seeking. Advertising programmes, offered by the Ulster Business School, have been designed to address and provide opportunities for students to develop key employability skills for example, strategic and creative thinking, business fundamentals, brands and brand analysis, campaign development, leadership, innovation. Graduates of the BSc Hons Advertising have a unique and sought after profile in the graduate employment marketplace.
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About this course
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The BSc Hons Advertising meets the needs of those wishing to pursue a career in advertising and/or marketing and provides the basis for graduates wishing to take a postgraduate programme up to doctoral level.
The programme seeks to provide the key advertising, business and marketing knowledge and skills essential for a graduate, seeking a managerial career in advertising or marketing.
The development of relevant employability skills is at the core of the BSc Hons Advertising and a variety of opportunities exist within the programme and its modules, to develop such skills. These skills include, for example, Creative Thinking, Strategic Planning, Problem Solving and Interpersonal skills.
Diploma in Professional Practice DPP
Diploma in International Academic Studies DIAS
Find out more about placement awards
Three years without placement/Four years including placement year.
Attendance: This is a full time course where you will normally complete three modules per semester, with class contact time approximately three hours per week per module. You will be expected to undertake independent study to supplement that contact of around 10 hours per week per module. You will have 9-10 class contact hours per week on the Magee campus.
- September 2017
We recognise a range of qualifications for admission to our courses. In addition to the specific entry conditions for this course you must also meet the University’s General Entrance Requirements.
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The A Level requirement for this course is BBB - BCC.
Applicants nay be able to satisfy the requirement for one A-Level B or C grade by substituting a combination of alternative qualification to the same standard as defined by UCAS.
Overall BTEC award profile DDM - DMM to include unit profile of 7 - 9 distinctions.
Irish Leaving Certificate
Overall Irish Leaving Certificate profile BBBBB - BBCCC.
The Scottish Highers requirement for this course is AABCC - AABB.
Scottish Advanced Highers
The Scottish Advanced Highers requirement for this course is BBB - BCC.
Overall International Baccalaureate profile minimum 24 - 26 points (12 -13 at higher level).
Access to Higher Education (HE)
Overall Access profile 60% - 70%.
For full-time study, you must satisfy the General Entrance Requirements for admission to a first degree course and hold a GCSE pass in English Language and Mathematics at grade C or above (or equivalent).
Essential Skills Level 2 Mathematics will be accepted as equivalent to GCSE Maths.
Essential Skills Level 2 Communication will be accepted as equivalent to GCSE English.
English Language Requirements
English language requirements for international applicants
The minimum requirement for this course is Academic IELTS 6.0 with no band score less than 5.5. Trinity ISE: Pass at level III also meets this requirement for Tier 4 visa purposes.
Ulster recognises a number of other English language tests and comparable IELTS equivalent scores.
Exemptions and transferability
Most students enter Year 1. However, if you can provide evidence of previous relevant study or experience you may be considered for entry to later years. There is facility for transfer to other Ulster Business School undergraduate degree programmes (full time to part time) on the Magee campus depending upon the nature of the subject matter of the other degrees and academic achievement. In appropriate cases opportunities exist at the end of Year 1 for transfer between this programme and other first-degree programmes in the Department.
Careers & opportunities
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On completion of the programme graduates will be new advertising and marketing professionals knowledgeable in the basics of the industry and ready for the next exciting part of your career, those first few years on the job.
The BSc Hons Advertising will help you make your choices. The programme is structured around a number of well recognised career entry routes into advertising and marketing and through the modules, the coursework and staff expertise, students are helped to recognise their talents and match them to the advertising or marketing career that they will find most rewarding, for example:
If you like to think creatively, but enjoy the business world
Then you might consider the role of Account Executive
If you like to spend money and negotiate deals
Then you might consider the role of Media Buyer or Media Planner
If you enjoy searching for information, solving problems and talking to people
Then you might enjoy the role of Researcher
If you are a creative type, an ideas person, who enjoys writing meaningful messages
Then you might enjoy the role of Copywriter
BSc Hons Advertising Graduates have a distinct profile in the graduate market place, and will have highly sought after skills and knowledge including social media for business, digital strategy, consumer behaviour, creative thinking, innovation and strong commercial awareness.
Fees and funding
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Fees (per year)
Important notice - fees information Tuition fees shown are for last years entry. Fees are correct at the time of publishing and may be subject to an annual increase. Additional mandatory costs are highlighted where they are known in advance. There are other costs associated with university study. Read our Tuition Fees Payment Policy
- Northern Ireland & EU:
- England, Scotland & Wales:
Additional mandatory costs
Tuition fees and costs associated with accommodation, travel and normal living are a part of university life.
Where a course has additional mandatory expenses we make every effort to highlight them in the online prospectus. These may include residential visits, field trips, materials (e.g. art, design, engineering) inoculations, security checks, computer equipment, uniforms, professional memberships etc.
We aim to provide students with the learning materials needed to support their studies. Our libraries are a valuable resource with an extensive collection of books and journals as well as first-class facilities and IT equipment. Computer suites and free wifi is also available on each of the campuses.
There will be some additional costs to being a student which cannot be itemised and these will be different for each student. You may choose to purchase your own textbooks and course materials or prefer your own computer and software. Printing and binding may also be required. There are additional fees for graduation ceremonies, examination resits and library fines. Additional costs vary from course to course.
Students choosing a period of paid work placement or study abroad as part of their course should be aware that there may be additional travel and living costs as well as tuition fees.
Please contact the course team for more information.
T: +44 (0) 28 7012 4798