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Overview

This course provides understanding of core communication approaches, models and principles in a range of healthcare contexts.

Summary

Study Public Health Communication at Ulster University in the United Kingdom.

This course provides an overview of the current issues within public health communication. Participants will have the opportunity to explore the challenges and opportunities of communicating to a range of audiences/stakeholders within healthcare. They will gain a detailed understanding of communication skills, theories and concepts related to the complexities of communicating in healthcare. The course will enable them to evaluate a range of health transactions and contexts including managing stakeholders, partnership working, risk communication and crisis management. Participants will be made aware of risk communication and acquire knowledge of managing a health crisis. Current communication issues in healthcare will be discussed. Lecture material will be supported by practical work in the Communication labs, applying the theory to practice within interviews and group discussions. Participants will have experience working on a work-based project in a communication department within a health setting, which can be either be in public, private or voluntary sectors, thus transferring the theory to application and practice. During the course, participants will develop and present a communication plan for an issue within healthcare.

This course can be taken individually or combined over a period of time towards a Postgraduate Certificate of Professional Development https://www.ulster.ac.uk/courses/course-finder/201617/postgraduate-certificate-of-professional-development-13208

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About this course

In this section

About

Public health communication is primarily concerned with the role of communication theory, research and practice within a range of health settings. This course will provide the conceptual understanding of public health communication as it evaluates core communication approaches, models and principles in a range of healthcare contexts. It is of particular relevance to those working in or who have an interest in communication in healthcare within a range of settings including public, private and voluntary sectors.

The aims of this course are to provide participants with an overview of the current issues within public health communication, and in particularly to encourage theory development, research and effective practice of public health communication. Participants will gain a detailed understanding of communication skills, theories and concepts related to the complexities of communicating in healthcare. It will enable them to evaluate a range of health transactions and contexts including managing stakeholders, partnership working, risk communication and crisis management. Participants will have experience working on a work-based project in a communication department within a health setting, which can be either be in public, private or voluntary sectors, thus transferring the theory to application and practice. During the course, participants will develop and present a communication plan for an issue within healthcare.

Linked programmes

PgDip/MSc Communication and Public Relations, PgCert Communication Management in Healthcare, PgCertPD Postgraduate Certificate of Professional Development

Assessment

Assessment:100% Coursework - (1) Case Study: Communication Plan in Healthcare (Group Presentation (10%) and Individual Assignment (40%))

Participants choose a current issue within healthcare and develop a communication plan to manage this issue. Potential topics could include the increase prevalence of obesity, longer waiting lists for day procedures, outbreak of hospital acquired infections or increase in suicides among young men.

Submission is a 2500 word assignment consisting of the communication plan presented in the group presentation. This assignment should include a review of the relevant literature and provide a clear rationale for each part of the communication plan.

Group Presentation – Participants will form groups according to their chosen topic and present the communication plan as a group (15-20 minutes).

(2) Work-based project – practical work (10% based on an assessment completed by the organisation and then mark allocated by the Module Co-ordinator) and report (40%).

Participants are required to locate a communication department within a health setting, which can be either be in public, private or voluntary sectors. The purpose of the work-based project is to transfer the health communication theory to application and practice. The project should be identified by the employer and the participant. The participant should work within the identified communication department on the project (12 hours), and then write the project up as a report (2500 words).

Attendance

This course requires attendance for four full days from 10am to 4pm in February and March 2017 (dates to be confirmed).

Entry requirements

Any undergraduate degree.

English Language Requirements

International applicants whose first language is not English must meet the minimum English entrance requirements of the University, which is a minimum acceptable score for the British Council IELTS of 6.0 (with no contributing band of less than 5.5) or equivalent.

Start dates

  • 6 February 2017
How to apply

Apply

The following page explains the postgraduate short course application procedure:

http://www.ulster.ac.uk/apply/how-to-apply#pgsc

How to apply

Start dates

  • 6 February 2017

Fees and funding

In this section

Prices

Northern Ireland & EU:
£858.30
England, Scotland & Wales:
£858.30
International:
£2,144.70

Fees information

Information about how to pay for a course including different payment options is available at

http://www.ulster.ac.uk/finance/fees/payment_policy_1617.pdf

Scholarships, awards and prizes

Fee waivers may be available to those who meet the eligibility criteria. More information is available at http://addl.ulster.ac.uk/docs/FlexiblePathwaysApplication201516.docx

Contact

Email: FlexEd@ulster.ac.uk

Telephone: (+44) 028 9036 6680